case Media Related Topics 
WriteSpark
JULY 6, 2010
You're excited to have a well-known customer who is happy with your product and ready to talk for case study. In this case, complete as much of the interview as you can, especially for gaining testimonial statements that may be usable before the full case study can be produced. If your standard is two pages, accept one page.
WriteSpark
FEBRUARY 18, 2009
Case Studies. Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Case Study Writer. Content Marketing. Sales Materials. White Papers.
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WriteSpark
APRIL 18, 2018
A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . But as a group of thoughtful consumers can tell you, don't forget the usefulness of detailed data sheets and technical product brochures for your sales collateral set. . .
WriteSpark
APRIL 18, 2018
A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . But as a group of thoughtful consumers can tell you, don't forget the usefulness of detailed data sheets and technical product brochures for your sales collateral set. . .
WriteSpark
APRIL 8, 2014
The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* Updated product details, new case studies etc. Why reinvent the wheel with a new paper when you can revive an existing content asset? Was written more than a year ago.
WriteSpark
DECEMBER 8, 2009
A lot of discussion on marketing communication, lead generation, and content marketing sites is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers.
WriteSpark
SEPTEMBER 16, 2009
These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product or company.
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