Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

DECEMBER 6, 2011

Case Studies. As we saw last year, Twitter is the most popular social media channel with content marketers. Twitter: 35% increase. Case studies: 32% increase. For more on Joe, check out his personal site or follow him on Twitter @juntajoe. I was surprised at the jump in Twitter AND LinkedIn usage.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Buzz Marketing for Technology

JUNE 27, 2008

Privacy Info New! More by user. £ We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s Privacy Policy & DMCA.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Privacy Policy | Site designed by AMAInteractive a div. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? Resources

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Privacy Policy | Site designed by AMAInteractive a div. It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Online Marketing Institute

OCTOBER 31, 2010

Suite 1010, New York, NY 10110 Terms and Conditions Privacy Policy. Head over to my Flickr account to see a few pictures of our visit or to YouTube to see a couple of video clips of my favorite pavilions at the World Expo. Bliss-001 03/08 500 Fifth Ave.,

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Buzz Marketing for Technology

JUNE 27, 2008

Case studies and best practices. case studies. Terms of Use Privacy Policy Billing and Refund policy. How web masters and administrators can do more with less. and Social Media trends. Ease of use - technologies that delight you and those that frustrate you. Industry news and upcoming events.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Privacy Policy | Site designed by AMAInteractive a div. Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

QuanticMind

OCTOBER 5, 2018

But a recent case study showed a 90 percent increase in conversions when “I” versus “you” statements were A/B tested against one another. Some examples of bonus text that can help push people to a decision include: Results from a case study. A privacy policy. Try first person speech.

Conversion 40

Conversion Practices Best Practices Landing Pages 40

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Case studies? 120 Broadway, 6th Floor, New York, NY 10271 | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Industrial Marketing Today

JUNE 29, 2010

We are all used to seeing case studies and they are powerful marketing content. Privacy Policy | Site designed by AMAInteractive a div. It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics. All Rights Reserved.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. Privacy Policy | Site designed by AMAInteractive a div. It is all about the customer and not you and your company. Avoid common phrases like, “World-class manufacturing using cutting-edge technology.” Instead, explain how those things benefit your customers. Resources

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 13, 2010

I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. Privacy Policy | Site designed by AMAInteractive a div. However, these tend to be far more effective in the later stages of the industrial buy cycle. All Rights Reserved. Resources

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. IBM employees are encouraged to become Twitter-holics. Because IBM understands that their prospects are using Twitter and looking to connect with experts.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Follow ZDNet on Twitter. Antivirus Software , File and Disk Management Utilities , Image Editing , Privacy Software , Shell and Desktop Management Enhancements. Privacy Policy |. Recommended. Partnerships.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Privacy Policy | Site designed by AMAInteractive a div. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Bitly (formerly Bit.ly) URL: Bitly.com What it does: Allows users to share and bookmark links, powers shortened URLs used especially on Twitter and offers an enterprise analytics platform.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. link] Why Facebook Must Get Serious About Privacy | Live Smart & Play Hard [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

SEPTEMBER 16, 2014

2) Case Studies. If you want to take your customer testimonials a step further, link those short quotes on your landing page to case studies. That person can click into the story to read the whole case study , which Codecademy laid out in a Q&A format. 2) Privacy Policy. Image credit: MTV.

Landing Pages 28

Landing Pages Privacy Policies Case Studies Case Study 28

Hubspot

FEBRUARY 28, 2012

See that first Twitter account? It's called 'ASOS Here to Help,' and it was set up as an entirely separate entity from ASOS' "marketing" Twitter account -- the second image shown above. Let's take a look at how Citigroup handles private information via its customer service-oriented @AskCiti Twitter account.

Social Media 28

Social Media Service Media Paid Search Agency 28

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. Use of this website constitutes acceptance of the Econsultancy User Agreement and Privacy Policy. But we do fight this tendency. 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

MARCH 30, 2011

Post Comment › Subscribe for updates Comment Share via Facebook Share via Twitter Email This Comment ( ) Share via Facebook Share via Twitter Email This Comment ( ) Share via Facebook Share via Twitter Email This what is Highlighter? Highlighter What is on your mind?

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JUNE 22, 2009

They’ve waded through thousands of case studies and brochures and web… Read more… Doug Kessler | October 31st, 2008 | no comments Tech marketing trapped in Plato’s Cave Will we ever learn? Case studies and customer testimonials. B2B marketing is bad communication. Great campaigns and creative.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

CoSchedule

DECEMBER 19, 2022

By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Plus, join our email list to stay up to date. Email Address. Website URL. Your download should start shortly. Threadless.

Template 131

Template Examples Best Practices Contingency Planning 131

Sprout Social

MARCH 11, 2019

Questions inspire more creative and engaging social media content ideas , like polls, surveys, case studies and interviews. I acknowledge that Sprout Social uses my personal information in accordance with its Privacy Policy. Twitter comments can be quite valuable when it comes to collecting feedback and opinions.

Social Media 111

Social Media Social Marketing SEO Planning 111

Online Marketing Institute

DECEMBER 11, 2012

Do you provide a privacy and or terms & conditions statement/link? Are you including a link to your privacy policy next to the email field of your form? You should follow Oli Gardner on Twitter | Google+. Oli writes about conversion centered design and is one of the main voices of the Unbounce Twitter account.

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40

Hubspot

FEBRUARY 11, 2013

That means they probably want to see you in their Twitter stream as much as possible, so you can bury all the content from the other users they're following. Don't include any links to your privacy policy on or near your forms, and don't display any third-party seals of approval (e.g. 6) Send out a tweet every 30 seconds.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28