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Campaign Power Couple: Combine Email and SMS Marketing

Vision6

So it’s no wonder SMS marketing strategies are a popular way for marketers to connect with customers. But have you ever considered how SMS can actually support your other communication channels, such as email? Email vs SMS Marketing. There are advantages and drawbacks to both email and SMS marketing.

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Marketing Automation for Education

ClickDimensions

Email marketing is just one method of communication, but stats show that SMS marketing also shouldn’t be ignored, especially for younger generations. Did you know SMS marketing has an average open rate of 98%? This example is just one of the many ways automated follow ups can be used for educational institutions.

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The Top 5 NFP Problems Solved

ClickDimensions

Email marketing is often viewed as the go-to method for general communications but this is not the only option NFPs have available to them, especially if they want to boost open rates.

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Humanity-Infused Marketing: 6 Martech Tools/Techniques That Enable Connection

ClearVoice

An article by MarTechAdvisor explains that “interactive email content increases the click-to-open rate by 73 percent and adding videos to your email content can boost click rates up to 300 percent.” SMS personalized outreach. So, how can you get started sending appropriate marketing messages via text message?

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The Lost Art of Effective Texting

Valasys

This makes SMS marketing one of the most effective forms of communicating with customers. In order to follow current and potential buyers wherever they are in their customer journey, marketers need to embrace the role of mobiles in B2B marketing with the help of vigorous SMS marketing campaigns. Combining SMS with Email Marketing.

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How to Create a Winning Email Marketing Strategy

Optinmonster

Email marketing is the practice of sending marketing content to existing and potential customers through email, rather than other channels like SMS or social media. Email segmentation is a great way to reduce your unsubscribe rate because you’re sending well-targeted emails to people who actually want to read them.

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Marketing Automation for Financial Services Marketers

Act-On

SMS Marketing Automation Depending on how you use SMS marketing for your financial service marketing, you can use automation to schedule text messages within your ongoing campaigns, track performance, and include engagement data in customer profiles.