Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. Think case studies, comparisons, and expert guides.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

Scoop.it

MARCH 2, 2023

For example, while a fashion brand might gain a lot of success off Instagram, an IT company might get the most ROI out of LinkedIn. Case study Your audiences have specific pain points they’re looking to solve. While other content types tell them you’re the expert in this field, case studies demonstrate how you can help them.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Go Beyond SEO

APRIL 13, 2023

Search engine optimization is the process of refining a website to improve its ranking in search engine results pages (SERPs). You want to be certain that your law firm’s website shows up in the SERPs before your biggest competitor’s site does. Contact us to discuss your needs and visit us on LinkedIn, Instagram, Facebook, and Twitter.

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

KoMarketing Associates

JULY 10, 2014

It’s a Good Cross Between Facebook and LinkedIn. However, it’s not as professionally-slanted as LinkedIn. Here’s some great case studies on the effect of Authorship and Google+ usage on SEO: Google Plus Search and Google Authorship Case Study. Social Signals and SEO: Results From 5 Case Studies.

Google 120

Google B2B Marketing B2B Case Study 120

SmartBug Media

SEPTEMBER 24, 2021

They can promote and host your e-books, blog posts, webinars, articles, case studies, or white papers on their site for an agreed-upon duration of time (or indefinitely, if you play your cards right). This canonical tag helps the search engine result pages (SERPs) know which is the original content that should be indexed.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Directive Agency

APRIL 15, 2022

Finally, competition with other websites, such as competitor websites, can often be one-sided due to domain authorities and as age of websites is factored into Google’s rankings, new websites and startups can often find themselves struggling to establish their websites in the SERP (search engine results page). So, what is the SERP?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Directive Agency

MAY 20, 2020

However, when you look at the SERP, the top articles are educational in nature. Key point: The intent of this SERP is educational, but was the impression as an ad worth it? Example: Have data-driven and resonating case studies available alongside videos that break down how your product can solve specific problems.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

nDash

JULY 28, 2022

For example, you hire a freelance writer to write a case study, develop copy for a one-pager, or write metadata content for a web page. Here are just a few examples of free tools and resources that a freelance writer can turn you on to: SEO: Ahrefs , SERP simulator. Empower Your Team to Do Their Best Work.

Copywriting 52

Copywriting Top of Funnel Work Management Advertising Agencies 52

Televerde

DECEMBER 14, 2020

For example, if you notice an influx in quality leads from a sponsored LinkedIn post , you can deduce that LinkedIn is a preferred platform for your target audience and is worth exploring a larger budget. Lead generation LinkedIn ads. 5 Top Lead Sources Guaranteed to Help Grow Your Business. Content Marketing. With over 4.41

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

Moz

AUGUST 20, 2019

You can use DA to identify the growth of your own site over time, understand the strength of your website against competitors, determine the difficulty to rank on a particular SERP, and much more. Read the Case Study. Filter by SERP Feature in Keyword Lists. Read the Case Study. Keyword Clustering.

Features 46

Features SERP Ideal Customer Profiles Keywords 46

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Now, I need to write a social media post for LinkedIn.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

JANUARY 29, 2024

This includes creating case studies, product sheets, and other materials that help the sales team close deals. Check the “Performance” section to see the total number of clicks to your website from SERPs (search engine results pages). Sales Enablement : Supporting the sales process with relevant content.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Animalz blog

SEPTEMBER 19, 2022

They’re pieces you can share on LinkedIn. Even a straightforward narrative approach like a case study or clever analogy throughout your article can involve deep thought, many rewrites, or SME interviews. Customer stories are usually case studies. Well, for one, stories are hard work.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Valasys

FEBRUARY 13, 2020

With the January 2020 core update by Google , featuring on the first page of the SERPs for content is not as much as a game of keywords but an outcome of relevance. Create Case Studies: Research is an excellent way for marketers to mirror on their expertise.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

DealSignal

JANUARY 20, 2023

This can be done through blog posts, e-books, whitepapers, case studies, webinars, and other forms of content. Search Engine Optimization (SEO) SEO describes the optimization of a website to rank higher in search engine results pages (SERPs). Additionally, it may take some time for the content to start generating leads.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Hubspot

AUGUST 7, 2018

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Writing online press releases is an additional way to increase online coverage of your business from other sources, which will also positively affect your ranking in the SERPs. Image courtesy of ABC7 News.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Vidyard

OCTOBER 27, 2019

Case study videos (a.k.a. Social media: LinkedIn Facebook, Instagram, Twitter, and more. So, it only stands to reason that having video content increases your chances of appearing high on the search engine results pages (SERPs). There are nine key ones that every business should consider making. How-to videos.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

Essential types of video include: Explainer videos How-to videos Promo videos Thought leadership videos Webinars and recorded webinars Case study videos (a.k.a. So, it only stands to reason that having video content increases your chances of appearing high on the search engine results pages (SERPs).

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Online Marketing Institute

AUGUST 21, 2018

Some of strategies for promoting your blog include social media marketing, email marketing, search engine optimization (SEO), along with an arsenal of other weapons in your fight towards the top of SERPs.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Directive Agency

JULY 23, 2020

LinkedIn ads. They are reading case studies, asking their peers for recommendations, and reading online reviews. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Google Display ads. Facebook ads. Podcast ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Hubspot

MAY 14, 2019

Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey. Field Marketing. Global Marketing. Social Media Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Directive Agency

SEPTEMBER 3, 2019

This helps your site find residency on more search engine results pages ( SERPs ). One example of a piece that has ranked substantially well in the SERP is an article we recommended a client of ours compose around construction-bidding websites. How many more downloaded case studies are you hoping to obtain?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

SmartBug Media

MARCH 19, 2021

Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more. 10 Tips to Boost Your LinkedIn Presence in 2021. Five hacks to enhance your organic CTR and rankings in SERPs. How to Get Ranked and Read With a Topic Cluster Model. The Moz Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Marketing Insider Group

JUNE 20, 2023

Are social media’s conversational, personalized responses leaving Google’s SERPs in the dust? This will not only help your content appear on SERPs and social media searches, but also AI queries, like ChatGPT. Gone are the days when Google reigned supreme, because social media search is on the rise. I guess Google’s 5.7

SEO 232

SEO Lead Ranking SERP Case Studies 232

BuzzSumo

MARCH 1, 2016

We have outlined below 10 elements of a ‘best answer’ post which will hopefully help your content gain a higher SERP result and more traffic. How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher. A good answer provides examples or case studies. a case study. scannable text.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Marketing Insider Group

FEBRUARY 2, 2021

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. Case studies. Use the demographic data available to businesses on Facebook, Twitter, and LinkedIn. PDF downloads. Interviews.

Paid Content 271

Paid Content Marketing Budget Paid Search Agency Advertising Channels 271

Marketing Insider Group

FEBRUARY 13, 2023

On average, LinkedIn Live videos get 7x more engagement and 24x more comments than content uploaded directly to a social network. Case Studies & Customer Testimonials. Sharing case studies, testimonials and positive customer reviews are effective tools for convincing prospects that your business delivers.

Marketing Budget 300

Marketing Budget B2B Marketing B2B Planning 300

Outbrain

DECEMBER 20, 2018

Subscribe to blogs in your industry and check out relevant case studies. Social ads: Social media platforms like Facebook, Twitter, and Linkedin provide pretty advanced targeting options for sponsored or paid ads. Search for apps in your category, download them, and see what they are like.

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

Hubspot

MARCH 16, 2023

LinkedIn isn’t the boring B2B platform that you might think it is. LinkedIn is a vibrant social media platform full of inspiring creators trying to connect with like-minded people, share their knowledge, and esteem their audience to success. LinkedIn users are desperate for people like you to join in and connect.

Linkedin 86

Linkedin Ideal Customer Profiles Banners Profiling 86

ClickZ

JANUARY 12, 2021

Automating email campaigns and leveraging LinkedIn can also be powerful lead generation tactics for B2B companies. Provide your customers with a report, case study, infographic, webinar, or anything they may be interested in. If your post can get ranked on SERPs, you can attract a lot of traffic and create more brand awareness.

Paid Content 134

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 134

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. You can use blog posts that feature case studies, statistics that point to the benefits of your solution, or content that helps to distinguish your brand.

Top of Funnel 307

Top of Funnel Paid Search Agency Companies Marketing Automation Services 307

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). SERPs only display what searchers want – and need – to see. Each one shows separate entries ranking on page one of the SERPs. The higher ranked you are, after all, the more traffic you get.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Marketing Insider Group

JANUARY 19, 2021

Number of shares on Facebook or LinkedIn? Build a foundation of quality, authoritative content to rank higher on SERPs. Case studies. Does success begin when you make the first dollar? Are your efforts successful once you meet a benchmark for traffic or leads? Is it when you make a certain number of sales? Engagement?

Lead Ranking 363

Lead Ranking Content Marketing Planning Paid Search Agency 363

Online Marketing Institute

MAY 18, 2010

How many pages are actually getting indexed and included in SERPs by search engines? TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. How many off site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Conductor

DECEMBER 10, 2019

I will say that I really enjoyed your LinkedIn description, which is, “I do SEO well.” And even Google, when I was living in Taiwan, I noticed the results, the rich snippets and the knowledge graphs, the way the SERP is delivered, was completely different than what I would see in America. ” That’s pretty good.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52