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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Check beyond the “Blog” or “Case Studies” pages of a domain. Also, double-check that a competitor doesn’t have other blogs or related sites where they funnel content to their main domain. Don’t forget social media postings and off-site collaborations, such as affiliate websites from influencers and guest blog posts.

Analysis 272
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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Keyword difficulty (and CPC) has skyrocketed in most verticals. 2017 - Sept. So, that’s exactly what we did. The outcome?

Insiders

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Do You Need to Choose an SEO Agency in Your Area?

Marketing Insider Group

It beats paid search and social media. Search queries are rarely one keyword. Most keywords have low volume for searches. percent of keywords have 10 monthly searches or fewer. Support perspectives or claims with reputable statistics and data from a high domain authority website. Image: BrightEdge. Image: Ahrefs.

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Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. Every keyword has a competitive score.

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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc.,

SEO 85
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Top 3 B2B Content Marketing Strategies

SmartBug Media

Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Plus, you can cast a wide net with non-branded keywords for blogging, and your brand may see significant results for organic traffic.

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The top five digital marketing courses in the U.S.

Martech

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Alumni Status: Purdue Alumni Association membership. Course highlights.

Course 106