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OptiChannel Social Selling: The 3 Secrets to Creating Sales Conversations & Filling Your Pipeline With This Strange “Opti” Framework

MindFire

This is precisely what we covered in today’s LIVE workshop, where we showed our community: SECRET #1: How a Little-known Marketing Framework Ignited New Client Revenue by 118% (Despite a Pandemic and Economic Recession). Watch the “OptiChannel Social Selling” Workshop. OptiChannel Social Slide Slides (PDF).

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ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

Marketing Insider Group

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. That was very clear attending the post-event workshop on competitive intelligence. Like everything in marketing and sales, a good process and framework is key.

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Contify and Fletcher/CSI release the recording of their webinar ‘Optimizing Competitive Intelligence through Integrated Primary and Secondary Research’

Contify

Case study on how a leading MNC has integrated primary & secondary research to stay ahead of competitors and augment business impact. “As It enables users to collect, curate, and share information across the organization.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. The hands-on workshops and training courses cover subjects including analytics, PPC, and conversion rate optimization.

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A guide to e-commerce optimization for B2B businesses

Sana Commerce

Curate best sellers: Showcase your top-selling products prominently so that shoppers can easily access them, increasing the likelihood of a sale. Join us for our workshop on boosting B2B web store adoption rates. Utilize product reviews: Harness the power of social proof by including product reviews on your site.

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Reimagining Field Marketing: How B2B Brands Are Connecting With Their Communities

Content4Demand

During an on-demand workshop session , I sit down with Demand Gen Report ’s editorial director Andrew Gaffney to talk about field marketing’s qui ck pivot and some of the new trends and best practices we’re seeing rise to the top. Just focus on being helpful, adding value and having a great conversation.

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Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence

Marketing Insider Group

Throughout the event, from a pre-conference workshop on Thought Leadership to keynotes and breakouts/workshops, I was struck by one over-arching concept: next-generation convergence. And we need to have a mix of digital and in-person in a curated orchestration that is a hybrid on- and off-line experience.