Marketing Insider Group

MARCH 4, 2024

One solution is to give consumers more choice and control over the ad-related content they see. They just want the ad content engagement process to feel more balanced, appropriate, and intuitive. Based on the answers they give, consumers can then receive more suitable and individualized content. billion by 2026.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. I’ll dig into each of these steps in the case study below. Do sprints focus on links, content, or page speed? The DriveSafe case study. In this blog post I will show you my framework to do SEO sprints.

Case Studies 73

Case Studies Case Study Studies SEO 73

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. It requires a deep understanding of your target audience along with the ability to create and deliver content relevant to each individual.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Content Standard

NOVEMBER 4, 2021

And how does content marketing fit into the equation? The Key Elements of Authoritative Content To start, there are some common characteristics that can help build brand authority. Strive for content that is: Altruistic (i.e., Content pillars are the core themes of your brand. Consistent (i.e., Practical (i.e.,

Ad Building 142

Ad Building Brand Identity Branding Content Marketing 142

BOP Design

MARCH 22, 2021

With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. You can’t rely on in-person meetings as the only touchpoint for educating your audience. These B2B content marketing piece s often require a significant investment of strategizing and resources.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). Additionally, research shows that more than five touchpoints are required to secure an initial meeting. Top: At the broadest part of the funnel, prospects interact with your content. Thank you, Marketing ). Awareness stage.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Does your content alleviate a pain point?

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Marketing Insider Group

NOVEMBER 16, 2020

Smart Social Media Content Distribution. One of the most common MarTech tools used by organizations is a smart content distribution platform. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. Content Planning and Collaboration.

Marketing AI 319

Marketing AI A/B testing Tools Lead Scoring 319

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Studies 52

Case Studies Case Study Business B2B Thought Leadership 52

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Personalization Automation Case Studies 52

Scoop.it

JANUARY 26, 2023

Content creation and dissemination plays a crucial role at every stage of the funnel and the overarching journey, helping you build awareness, spark interest, incentivize consideration, and inspire conversion. But what about the bottom of funnel sales content, or BoFU content as it’s also known? Here’s how to do it.

Top of Funnel 87

Top of Funnel Conversion Case Studies Case Study 87

The Lead Agency

MARCH 17, 2024

Website lead generation forms are one of the most critical touchpoints in the B2B landscape. So, too, are deals like free trials or access to exclusive content. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy. But what comes first is the lead.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Martech

FEBRUARY 13, 2024

Match the required martech functionalities to these goals Do you need more robust personalization and experimentation capabilities, content creation tools for different regions or enhancements in mobile engagement? Ensuring everyone knows who’s responsible for what makes it easier to stay focused. If it worked once, it can work again.

Marketing Automation Services 90

Marketing Automation Services Work Management Lead Scoring Lead Ranking 90

Webbiquity

NOVEMBER 28, 2023

And B2B sales experience is the journey you create for your business buyer, from the initial touchpoint to the eventual sale. Additionally, don’t forget to consider every touchpoint while looking for bottlenecks. Highlighting unique selling points or sharing educational content is key. Why does this matter so much?

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) Additionally, research shows that more than five touchpoints are required to secure an initial meeting. Top: At the broadest part of the funnel, prospects interact with your content. Thank you, Marketing ). Is there more than one?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Automation Personalization Optimization 52

Inbox Insight

AUGUST 27, 2020

Inbox Insight are proud to have been chosen as a finalist in the Content Marketing Awards 2020! Category: Content Marketing ROI/Measurement Program. In doing so, this would aim to generate ROI with prospects through ensuring the relevant audience had received multiple digital touchpoints. About Content Marketing Institute.

Lead Ranking 76

Lead Ranking Content Marketing Planning Lead Scoring 76

Martech

FEBRUARY 23, 2024

In a sea of non-gated content, how can we know that our message resonates? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Use case tagging. Content type tagging. Journey stage tagging.

Digital Asset Management 94

Digital Asset Management Personalization Enterprise Management Tagging 94

Adobe Experience Cloud Blog

MARCH 19, 2020

The ability to orchestrate offline touchpoints enables marketers to be strategic with how they execute these integrated campaigns. Direct mail can be programmed to run alongside your emails, targeted ads, content, and other digital channels; it can also be triggered based on data like engagement, lifecycle stage, predictive data, or intent.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Brand Identity 102

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Don’t expect your engineers to hand you polished content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. It’s that simple.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Heinz Marketing

MAY 31, 2023

Here are compelling reasons why sales enablement is crucial during challenging periods: Empowers Sales Teams Aligns marketing and sales: Sales enablement ensures that marketing efforts are closely aligned with sales objectives, fostering collaboration and enabling the delivery of consistent messages across all touchpoints.

B2B Sales 108

B2B Sales B2B Buying Cycle Sales Qualified Leads 108

ClearVoice

DECEMBER 21, 2020

No matter what label you identify with inside the content universe, the touchpoints identified in the service blueprint — and in fact, the entire service design process — are goldmines for those concerned with providing content that guides, instructs, and delights customers in need of services of any kind.

Work Management 80

Work Management Marketing Management Design Service 80

ANNUITAS

APRIL 19, 2022

The content you serve in each channel should change accordingly. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

New North

AUGUST 14, 2023

They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. Instead of connecting every piece of content to their customers’ needs, marketing teams focus on churning out independent pieces of content. One blog post here.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

ClearVoice

MARCH 3, 2023

Testimonials and case studies can help influence potential leads and customers. In this guide, you’ll learn how testimonial marketing works and why you should add it to your content strategy. Also, how to use customer testimonials and case studies to increase trust in your business.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

SnapApp

OCTOBER 31, 2017

It should come as no surprise that we (ourselves at SnapApp) spend a lot of time not only spreading the word about interactive content but also thinking about ways to incorporate it into all of our campaigns. . As a marketing team, one of our key goals is to drive interest and engagement with our content at the top of the funnel.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

The Lead Agency

MARCH 17, 2024

Website lead capture forms are one of the most critical touchpoints in the B2B landscape. So, too, are deals like free trials or access to exclusive content. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy. But what comes first is the lead.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Spiralytics

APRIL 25, 2024

Here, get the CRM to segment your audience so that every touchpoint resonates and drives value. You can provide them with tips, best practices, or case studies related to that feature. #2. One way to hit them right is to personalize your messaging in all your marketing campaigns.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

FunnelEnvy

JANUARY 8, 2024

A lot of content online offers tips on marketing strategy alongside sales advice without clarifying the difference. The goal is to generate interest in the product through content marketing (like social media and blogs), SEO, and digital advertising. Designing digital touchpoints that resonate with emotions is a great start.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Webbiquity

JANUARY 19, 2023

This includes providing value through content such as whitepapers and case studies, engaging in conversations via social media channels, offering incentives that build loyalty over time, delivering exceptional customer service , and following up regularly with clients to ensure satisfaction.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1. Retargeting and remarketing One of the best intent data use cases to gain direct results. Especially when it comes to these peculiar intent data use cases.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Martech

DECEMBER 4, 2023

Embracing the role of content in the upper funnel When considering the upper funnel, focus on quality content. A strategic content approach helps build lasting connections with your audience. However, a significant portion of B2B content is dull and uninspiring, and fails to speak to the audience as real humans.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

The Lead Agency

JUNE 7, 2023

This enables you to tailor your messaging, create relevant content, build relationships, offer customised solutions, qualify leads effectively, and continuously improve your strategies. Through creating valuable and educational content, you can establish your brand as a trusted advisor and guide prospects through their buying journey.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

SalesGrape

OCTOBER 16, 2023

Unlike traditional mass marketing approaches that focus on reaching a wide audience, ABM takes a more personalized approach by targeting specific accounts and tailoring messaging and content to their unique needs and pain points. Nurture Relationships: Building strong relationships with key decision-makers is essential in long sales cycles.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91