Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 276

Marketing AI Distribution Content Marketing Content 276

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 236

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 236

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Who Is Castelazo Content ? . Castelazo Content is a B2B demand generation and sales acceleration firm. Let’s have a look.

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Marketing Insider Group

AUGUST 7, 2023

Buyers want information, and they want it now. The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard.

Conversion 208

Conversion Top of Funnel Content Lead Nurturing 208

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! Interactive Content Working Its Magic.

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

PathFactory

DECEMBER 8, 2022

Pragmatic used PathFactory’s AI-powered Intelligent Content Platform to not only boost visitor engagement, but build faster, deeper relationships through their content. Recommended content – which content assets are most relevant the visitor based on their prior engagement with Pragmatic Institute.

Case Study 52

Case Study Case Studies Studies Marketing Websites 52

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve.

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! Well, to send them more personalized content, of course! Outcome Quiz.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 263

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Interactive content in your email newsletters can make them more enticing for your customers. Sharing interactive email newsletters motivates readers to actively engage with your content. Pro Tip 4: Learn more about interactive email newsletters here.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Act-On

APRIL 29, 2024

Lead scoring tools: lead enrichment Lead enrichment tools like ZoomInfo supplement your first-party data (like form fills and website tracking) with third-party information. You can also use lead scores to deliver more relevant and targeted marketing campaigns. Lead scoring, segmentation, and nurturing are a powerful combination.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 130

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 290

Top of Funnel Buyer's Journey Trends Lead Scoring 290

ClearVoice

APRIL 9, 2024

What is a Content Refresh? In short, a content refresh is exactly what it sounds like. It is the stage of your content audit immediately following the stage where you’ve identified which content needs to be updated. Or you might have a new case study supporting an existing blog post.

Content 52

Content Ad Frequency Paid Search Agency Case Studies 52

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. Outgrow is a SaaS tool that lets you create interactive content. StepOne Agency - The Client In Question.

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. HubSpot’s Case Study. HubSpot’s Case Study.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Moz

JUNE 29, 2020

“Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. Link building needs to get to the point where it’s not “special” to build links to a content piece, it’s just done.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Biznology

MARCH 17, 2016

If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. The first is that video testimonials and case studies will stand the test of time.

Case Study 80

Case Study Case Studies Video Marketing Studies 80

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. It then uses AI to create a summary for you from all the relevant info it finds and attributes its sources without much hallucination.

Marketing AI 78

Marketing AI Research Tactics SME 78

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Example: Upcoming regulations can significantly impact product recommendations or content focused on future-proofing industrial processes.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. It requires a deep understanding of your target audience along with the ability to create and deliver content relevant to each individual.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Moz

JUNE 29, 2020

“Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. Link building needs to get to the point where it’s not “special” to build links to a content piece, it’s just done.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

ClearVoice

SEPTEMBER 22, 2023

The healthcare content landscape has undergone various transformative innovations. The engagement between healthcare companies and their patients is now bridged by various content types, such as articles, micro videos, live streams, and augmented reality (AR) and Virtual reality (VR), just to name a few.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Contently

MARCH 30, 2022

Therefore, sales teams need to have the right knowledge and information at their fingertips when speaking to prospective customers. Sales battlecards provide that essential information efficiently, helping sales reps close more deals. And one way to produce more relevant and powerful battlecards is by repurposing marketing content.

Top of Funnel 161

Top of Funnel Content Marketing Funnels Marketing Prospects 161

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. Ever worked on an SEO project where you never talked to the PPC team (even though they have valuable information, like which keywords convert, that you can use for your SEO work)? Do sprints focus on links, content, or page speed?

Case Studies 73

Case Studies Case Study Studies SEO 73

Navigate the Channel

JULY 13, 2023

But what if the content generator (you or your team) struggle for relevant and valuable ideas? You can’t just pull content ideas from thin air (well, you can, but it’s tough to sustain). Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. But, don’t forget: it’s important to not do video just for the sake of creating video content. Here are 13 solid video content ideas to bolster your social media presence: 1.

Social Media 118

Social Media Traffic Top of Funnel Media 118