KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. Customer Case Studies and Testimonials.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

SalesGrape

SEPTEMBER 17, 2023

Case Study: A marketing agency targeting e-commerce businesses conducted extensive research on one of its key target accounts – an online fashion retailer. Create compelling case studies or success stories that demonstrate how your product or service has helped similar companies overcome challenges.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

KoMarketing Associates

APRIL 7, 2021

If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. But before we go too far, let’s be clear about what demand generation is and is not. It’s often referred to as if it was the same as lead generation.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important? Because it is an easy metric to obtain.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Outgrow

AUGUST 9, 2021

Adding Lead Generation Form. Lead generation through interactive content is easier than you expect. Statistics prove that interactive content generates twice more customer conversions than passive content. . But, in order for it to work, your lead generation form should look good.

Outgrow 91

Outgrow Content Lead Scoring Lead Ranking 91

LEADership

AUGUST 7, 2014

Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts. 5 Easy Ways to Reward Your B2B Lead Generation with Quick Wins. B2B companies are steadily moving share of budget from offline to online marketing and lead generation. Read the case study here.

Lead Generation 40

Lead Generation Landing Pages Generation Budget Programs 40

ViewPoint

JUNE 6, 2013

CMO Council study: Content has significant impact on buying process. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors. He suggests using this trend for ongoing long-term lead generation.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Directive Agency

FEBRUARY 1, 2022

And eventually, this organic awareness will – or at least should – translate into stronger lead generation performance. This can have a serious trickle down effect when you’re starting your content strategy with a keyword map based on your CEO’s or CMO’s ideas of which business units to focus on.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

Lattice

FEBRUARY 18, 2016

This is a guest post from our partner Sangram Vajre, CMO at Terminus – we’re joining him at the #FlipMyFunnel conference in San Francisco on Feb. We’ll have 10 case study sessions featuring real-world B2B campaigns so you can learn from the best on how they’re executing targeted account-based “smarketing”.

Account Based Marketing 100

Account Based Marketing Marketing Funnels Top of Funnel Conference 100

Marketing Insider Group

JANUARY 16, 2020

Lead generation and nurturing. But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. A ton of headline generators such as CoSchedule’s can help you create irresistible headlines. Audience engagement. Web traffic. Search engine visibility. Image source.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Biznology

OCTOBER 3, 2021

Provide the sales team relevant content, events, testimonials, and case studies to help sales smooth the closing process. Understand their needs and agendas, to craft relevant, personalized communications to all members of the buying group, thus vastly extending the reach of the sales person covering the account. Account Management.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

ClearVoice

SEPTEMBER 17, 2020

Being that content is what drives brand awareness, lead generation, and customer loyalty… the last thing you want is for your process and people to feel disconnected and disheartened. Also… here is a link to a new case study page we built for our client. After those changes, we’re good to go.

Process 110

Process Marketing Budget Creation SME Content 110

Envy

JANUARY 28, 2018

HubSpot YouTube channel overflows with guides, case studies, how-tos, weekly podcasts, case studies and customer testimonials. Justin Gray , the CMO of LeadMD claims that, “Our definition of account-based marketing is just good marketing. Updating your lead generation forms with double opt-in.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Marketing Insider Group

JANUARY 24, 2013

. @ MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Write case studies, eBooks, white papers, etc. Jacksonville Beach, FL – [link]. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

MARCH 7, 2013

Burgess (@ckburgess) : “CEO & CMO @BlueFocus | Author, social branding, social business | Winner MarketingSherpa Best Social Media Marketing Blog | Huffington/Wharton/Shorty Awards” Follow Cheryl at https://twitter.com/ckburgess. Team lead for Social Media at CA Technologies.” Marketing Sherpa (@MarketingSherpa).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

SWZD

AUGUST 26, 2019

Josh then became the CMO of a consulting firm, JeremySaid , that focused on conversion optimization. Lead Generation at Corevist. Josh said that having client case studies that his prospects can relate to are far more powerful than brochure ware that just describes features. Using Personas to Create Messaging.

B2B Marketing 48

B2B Marketing Demand B2B B2B Thought Leadership 48

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. Create comparison guides, case studies, and white papers that showcase how your product or service stands out from competitors.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Vision Edge Marketing

DECEMBER 19, 2013

You know, the “1-800 I need a presentation, brochure, case study, or email campaign NOW” marketing organizations that takes urgent requests and turns on a dime? . Uncategorized CMO Marketing marketing plan marketing strategy Marketing Value sales and marketing value generator'

Lead Scoring 100

Lead Scoring Lead Ranking Service Generation 100

Leadspace

OCTOBER 25, 2016

That’s right: there’s a really good chance that over half of the data your company is using for lead generation wouldn’t even be useful to you if you tried to start implementing ABM tactics today. For more information on RingCentral, you can check out the complete case study here. Score leads using all available insights.

Account Based Marketing 63

Account Based Marketing ABM Campaigns Lead Scoring 63

BenchmarkONE

SEPTEMBER 27, 2018

Recommended reading: If you’re interested in how automation can save you time, read one of Zapier’s case studies — from this designer who saved half a day per week with automation, to this small team that now saves two hours per day. Marketo Blog: CMO Nation. Post frequency: 3-5 times a week. Neil Patel on Quicksprout.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

Kapost

FEBRUARY 13, 2017

For those reasons and more, B2B marketers need to employ video marketing if they want to stay on the cutting edge of lead generation and brand evangelism. Customer case study. A CMO is not going to respond to the same video, in the same way, as a middle manager.

Social Media 78

Social Media ROI Video Marketing Tips 78

Tomorrow People

NOVEMBER 16, 2018

Lead nurturing, like lead generation, is of equal importance. Lead nurturing has been around for a while, and yet it's still an effective way for us to educate and reach our personas. We expect to continue to utilize short and simple case studies. Some content is more important than others.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Walker Sands

JULY 15, 2020

As you continue to connect with your customers, consider how you can leverage your relationships for external marketing materials, like case studies or testimonials, or co-marketing opportunities, like co-hosted online events or co-branded content, that benefit both parties. Formalize Retention Metrics and Activities.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Top of Funnel Digital Marketing Funnels 52

Leadspace

NOVEMBER 28, 2016

Let’s say you’ve got a VP Sales or CMO who’s been a customer before — a name and some details which comprise a statistical probability to buy. That level of personalization made their lead generation far more efficient throughout the sales funnel.

Ideal Customer Profiles 48

Ideal Customer Profiles Account Based Marketing ABM Campaigns 48

Webbiquity

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Promote white papers / eBooks / reports for lead generation. Display testimonials linked to case studies in your sidebar.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Leadspace

JUNE 26, 2017

A persona model, by contrast, measures the resemblance or “fit” to a defined persona (for example, “demand gen marketer”, “CMO”, “CFO”, “sales ops”, etc). Watch — How Leadspace predictive scoring works: Persona Scoring.

Lead Ranking 67

Lead Ranking Lead Scoring Work Management Marketing Management 67

SugarCRM

DECEMBER 7, 2015

The importance of marketing automation in these lead scoring efforts is paramount, as B2B organizations continue to focus on both lead capture and quality. Lead scoring and management help prevent sales from wasting their time and energy on leads that are not ready yet,” said Malinda Wilkinson, CMO of Salesfusion.

Lead Scoring 50

Lead Scoring Lead Ranking Marketing Automation Services Marketing Report 50

Directive Agency

APRIL 25, 2019

Alexandra Bruell is a writer for CMO Today, The Wall Street Journal’s online hub for media and marketing news. From lead generation strategies to SEO and optimization best practices, Molly helps B2B marketers enhance their skill sets and accelerate sales and marketing initiatives. Get our latest case study for free!

B2B Marketing 101

B2B Marketing Trends Paid Search Agency Advertising Agencies 101

Hubspot

SEPTEMBER 10, 2014

One reason is that salespeople aren’t taught how to talk about case studies and other marketing content as stories. It’s great to create written case studies, film an accompanying video or two, and put those resources on the website for potential customers. 1) A Hero. 4) Results. When to Tell a Sales Story.

CMO 28

CMO Case Studies Case Study Storytelling 28

Marketing Insider Group

JANUARY 5, 2015

Why: “They cover a wide variety of digital marketing, lead generation and conversion topics, and their articles are usually backed up with strong case studies, real-world examples and data. Entrepreneur: Eric Quanstrom , CMO,? Kissmetrics.com. They aren’t simply sharing their opinions.” Pipeliner CRM.

Work Management 100

Work Management Marketing Management Paid Search Agency Startups 100

Launch Marketing

MAY 8, 2018

While many B2B organizations leverage internal marketing assets such as case studies and product demos to market their solutions, CEO of TrustRadius Vinay Bhagat emphasized that organizations need to also incorporate their customers’ voice within their marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

SWZD

AUGUST 5, 2019

He said he has been lucky to work with many outstanding marketers, but three that stood out were: Brian Reagan , CMO of Actifio, who he’s also worked with prior at EMC and Xiotech where he learned how to be more empathic and walk a mile in a customer’s shoes before building a marketing plan. Lead Generation.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Content Standard

OCTOBER 10, 2017

“Case studies are good examples of this; the back-and-forth linking to big-name clients can be a nice boost in domain authority but often goes amiss when people think everybody still needs a downloadable PDF to print things.

Top of Funnel 68

Top of Funnel Webinar Metrics Lead Ranking Sales Qualified Leads 68

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Hubspot

MARCH 5, 2014

This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. If you’re the CEO or CMO of a mid-sized or large brand, you may have started thinking about building an in-house news operation of your own. To help you get there, we’ve created an ebook, The CMO’s Guide to Brand Journalism.

Paid Search Agency 28

Paid Search Agency Companies Ad Building CMO 28

Directive Agency

APRIL 25, 2019

Alexandra Bruell is a writer for CMO Today, The Wall Street Journal’s online hub for media and marketing news. From lead generation strategies to SEO and optimization best practices, Molly helps B2B marketers enhance their skill sets and accelerate sales and marketing initiatives. Get our latest case study for free!

Trends 40

Trends Paid Search Agency Advertising Agencies Planning 40

Vidyard

DECEMBER 2, 2014

Video Offers Leading Intel on Prospect’s Interests and Lead Qualification Most importantly, your videos can easily become active lead generation tools. Check out the full webinar, hosted by Vidyard CMO Tyler Lessard: The post How to Use Video to Drive, Engage, and Qualify Leads appeared first on Vidyard.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51