article thumbnail

The 4 Basic Truths of Good Sales Enablement Content

Contently

That wasted effort could be avoided if marketers approached their sales teams for input before plotting out their editorial calendar full of case studies and product marketing assets. The answers to those questions need to exist in your sales decks, one-sheeters, and case studies.

article thumbnail

Why a B2B Brand Is Experimenting With Snapchat

Convince & Convert

“I go door-to-door, and I provide a business case as a form of cookies for people to buy, in the form of a pixel tool.” DocuSign : blog , Instagram , Facebook , and Twitter. Case Study: How DocuSign’s Advocates Influenced More Than $3 Million in Sales Pipeline. ” —@caitlinangeloff. MarketingProfs.

Skype 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Syncapse. Four Your Information.

article thumbnail

Top seven chatbot platforms and tools available

ClickZ

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Allows you to acquire leads from comments on Facebook.

article thumbnail

Why Canva is Taking Over Visual Social Media

Convince & Convert

Some people are just “Facebook people,” and they’re going to keep using Facebook exclusively, but a lot of people are willing to branch out if you show them how. Google+ needs a longer post than Facebook, and both need a good image, for example. Now, Peg and Guy are ramping up Canva’s online presence.

article thumbnail

Do You Know When to Create and When to Curate?

Convince & Convert

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. When Paul joined Omaha Steaks , they already had some of the social channels in place: an Omaha Steaks Facebook page , a scattered Twitter presence, a company blog called Steak Bytes that shared recipes and resources.

Curation 141
article thumbnail

How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Facebook Newsroom. Holy Social!