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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

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Top seven chatbot platforms and tools available

ClickZ

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Allows you to acquire leads from comments on Facebook.

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Do You Know When to Create and When to Curate?

Convince & Convert

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. The RSS feed is: [link]. via Omaha Steaks’ Facebook. The visual channels – Facebook and Pinterest, specifically – have been most successful for Omaha Steaks. Find us on iTunes: [link].

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

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Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Convince & Convert

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

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Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. comes care of Karyn Cooks from Flair Media , who was outraged at a post on fashion-forward brand Tradesy’s Facebook page last week. used Facebook.

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The Best Job in Social Media

Convince & Convert

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].