Zoominfo

JULY 23, 2020

In a study conducted by Drift , 58% of companies they reached out to, never responded at all (at all!). Set up some one-on-one time to show them the ins and outs, and identify any features that would be especially useful to them and their needs. When this happens, you should respond as soon as possible.

Differentiation 100

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 100

Spiralytics

NOVEMBER 17, 2022

Let’s delve deeper into this topic and look at eight examples of social proof being used to take advantage of this powerful psychological phenomenon. To make the most of earned media, you need to associate your brand with the prestige that comes with being featured. Hubspot does a great job with their case studies.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Marketing Insider Group

DECEMBER 18, 2023

You evaluate the features and benefits and then consider how these can fit into consumer needs. If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. For instance, you can generate UGC from case studies, social posts, surveys, and testimonials.

Marketing Strategy 218

Marketing Strategy Marketing & Strategy Work Management Product 218

Top Rank Marketing

JUNE 5, 2024

In a space where it can be especially tough to differentiate and be found by your audience, a well-crafted content strategy can be your key to breaking through. A 2023 study by Abode and Incisive showed that of the 34% of customers who churned in 2022, 15% left just to get what they perceived as a better experience.

Top of Funnel 67

Top of Funnel Paid Search Agency Long Tail Marketing Content Marketing 67

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What are sales plays?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Televerde

FEBRUARY 1, 2021

Let’s take a look at a few customer-focused marketing examples from other brands to help you get started. . Differentiate yourself more in the marketplace and industry by offering more personalized offerings. 4 Stellar Customer-Focused Marketing Examples from Established Brands. What is Customer-Focused Marketing?

Examples 97

Examples Word of Mouth Brand Identity Branding 97

Biznology

JUNE 29, 2018

is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. Differentiation becomes difficult because “there is less time and space to inspire with creativity.”. Sales enablement: the case for video in sales communication. The other is case studies.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Webbiquity

JANUARY 19, 2023

For example, employee recruitment is much like B2C marketing, even for B2B businesses. For example, B2C marketers often pursue a more emotional angle when creating campaigns while B2B marketers may use more logical and technical language, or business appeals in order to reach their markets effectively.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. We hope you’ll love every one of the examples included in the full e-book. Case in point: #WeAreCisco. .

Examples 107

Examples Top of Funnel Content Marketing Paid Search Agency 107

Conductor

FEBRUARY 22, 2022

But this isn’t always the case. Freelancing at an agency , for example, may require you to accept an assigned title based on the way an SOW was written that included your position. For example: Google Analytics or Adobe Analytics for tracking site activity. However, you can decide how you want to present yourself on your resume.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Content Standard

DECEMBER 6, 2023

The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors. I’m going to walk you through an example of what this looks like.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

MKT1

MAY 20, 2024

Everyone on your team will try to figure out their own way to describe your product, and many will fall back on simply describing its features. You need to nail down exactly what makes your product valuable and its most desirable differentiators. Does it highlight compelling differentiators? Does it include strong proof points?

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Product Startups 52

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Martech

AUGUST 17, 2021

Keep reading for 17 tips for creating an award-worthy submission: What impresses the judges most: “What impresses me is when people have clearly aligned the tools and features they’re using to the goals they want to achieve. “When submissions are succinct but concrete in their campaign summaries, show examples (i.e.,

Paid Search Agency 113

Paid Search Agency ROAS Case Study Case Studies 113

Sprout Social

FEBRUARY 1, 2024

Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan. Here’s a real-life social media listening example from our X account.

Social Media 102

Social Media Ideal Customer Profiles Media Customer Satisfaction 102

Zoominfo

MARCH 31, 2024

For ZoomInfo users, this data is available in the Scoops feature. Do you have the right case studies in place? You have to act fast, though — speed will help differentiate you that much more. How to Take Action A major corporate initiative like this will involve a broad swath of users, decision-makers, and champions.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Here are some specific examples: A retailer uses analytics tools to understand customer buying patterns and personalize their shopping experience. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Here are some specific examples: A retailer uses analytics tools to understand customer buying patterns and personalize their shopping experience. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Hubspot

SEPTEMBER 22, 2017

Let's take a look at a few examples of conversion-optimized email signatures, so you can get started on creating your own. 3) Get the Word Out About a Case Study. How does your email differentiate from the 121 others? 7 Email Signatures That Drive Conversions. 1) Promote an Upcoming Event or Conference.

Examples 78

Examples Conversion Lead Ranking Sales Qualified Leads 78

Inbox Insight

MAY 24, 2024

Request examples of successful targeting across various sectors It’s essential to be clear about the type of leads required. Request relevant case studies Case studies allow you to see specific examples of how the company has helped other clients generate and convert leads.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. But is it time to consider mid-funnel content examples for your financial services marketing strategy and plan? Where Mid-Funnel Content Fits in the Buyer’s Journey.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Then, highlight how your product offers unique features, superior customer service, or better value for their specific needs. Offer to answer any questions they might have about your product’s features and benefits.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

BuzzSumo

MAY 9, 2019

The main BuzzSumo feature I look at for this purpose is the “ Content Analysis ”. Digging into the “Content Analysis” report has uncovered the top 5 content types that tend to perform best for us: Original research Thought leadership Non-generic roundups Case studies Original concepts. Leads Backlinks New subscribers And more.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Marketing Insider Group

JULY 28, 2020

But in many cases, it just adds to the noise because there is very little relevance to the accounts that sales and marketing want to win. The issue is that there’s no differentiation because the competitors are responding to similar needs with similar content and messaging and no one is creating a buying vision.

Top of Funnel 246

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 246

ClearVoice

AUGUST 25, 2023

For example, if you sell tools to auto mechanics, you don’t need to generate a lot of content about how a car works or why it’s important to change the oil regularly. Technical content marketing also provides a platform to explain your products and what differentiates them from competing items.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Salesforce Marketing Cloud

JUNE 14, 2023

If you haven’t already taken advantage of the AI and automation features of your customer relationship management (CRM) platform, do so. These features aren’t just nifty toys. If your CRM doesn’t already have these features, ask your manager for a tech upgrade. Add case studies to help drive your point home.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

chiefmartech

AUGUST 29, 2022

You could have a full-featured marketing suite as your core platform, but it now had open APIs and a marketplace of specialist (best-in-breed) apps with off-the-shelf integrations. Integration consistently shows up as one of the top criteria for apps and platforms in almost any martech-related study now.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples. Need an example?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Mereo

JANUARY 17, 2024

Build your solution’s differentiated value proposition with this guide. It is not enough for your salespeople to engage buyers by talking about your solution and its features. And solution features will not help you win in this competition. Show your buyer that you can deliver them real, lasting value.

Lock-In 45

Lock-In Forecasting Differentiation Consulting 45

Webbiquity

AUGUST 22, 2017

In order to grab attention, it’s essential to position your brand uniquely, and differentiate yourself from the competition. Do one or two things really well —Quickbooks is the most popular and feature rich accounting software. For example, you may be thinking of positioning your brand for large enterprises.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Marketing Insider Group

JULY 14, 2020

A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. The messages are about features, benefits, and differentiators. Real-World Examples of Content Marketing Success and Missed Opportunities. I simply had to make the business case for content marketing.

Paid Content 280

Paid Content Ad Frequency Paid Search Agency Marketing Budget 280

ClearVoice

AUGUST 16, 2023

By meeting these expectations, businesses can differentiate themselves from competitors and build lasting customer relationships. Case Study: Successful Personalization at Scale Many brands have mastered the art of personalization through the help of content marketing agencies.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Dec 6th, 2023. How do you differentiate yourself in a sea of sameness? Here’s an example of how words matter. You’ll Be Capturing Money In Motion Studies suggest that many children fire their parents’ financial advisors. The results have been impressive.

Marketing AI 52

Marketing AI Planning Paid Search Agency Ad Frequency 52

Tomorrow People

NOVEMBER 17, 2021

Take Salesforce as a classic B2B example. This is the case for most industries and companies. In fact, a longitudinal study in 2020 revealed that B2B professionals are struggling to differentiate their brand even more than they did in 2015. In doing this, they make their competition irrelevant.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156