ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. Example of an SMS-based survey powered by Medallia. We looked at other tools,” says Vidal, “Ultimately, I would say what differentiated Medallia was that they worked with us as a true partner.

Case Study 74

Case Study Case Studies Studies SMS 74

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Martech

MARCH 16, 2022

If you just want to quickly check your bank balance, for example, you’ll probably just use your app. Disney is a great example: the company encourages guests to use its mobile app for logistics like tickets, dining, and parking. Take Sam’s Club’s Scan & Go app , for example. Be inclusive.

Differentiation 95

Differentiation Lead Ranking SMS Training 95

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. In some cases, good first impressions are wiped away when users start discovering issues like hallucinations and glitches. Ultimately, it comes down to leading by example. It forgets things every now and then.

Marketing AI 112

Marketing AI Examples Lead Scoring Lead Ranking 112

Tiecas

MARCH 11, 2024

Clear, differentiated core messaging is the cornerstone of a successful industrial website redesign. The second example immediately tells a potential buyer what you do and the primary industry you serve, giving a hint of your commitment to quality. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Zoominfo

JULY 23, 2020

In a study conducted by Drift , 58% of companies they reached out to, never responded at all (at all!). Share Case Studies What better way to get a warm lead ready to buy than to show them how much other people love your product? That being said, a warm lead will probably take action(s) that indicate they are interested.

Differentiation 100

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 100

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Spiralytics

NOVEMBER 17, 2022

Let’s delve deeper into this topic and look at eight examples of social proof being used to take advantage of this powerful psychological phenomenon. For example, this guide about the best adjustable beds indicates that it has been fact-checked by a physical therapist and written by a certified sleep science coach.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Marketing Insider Group

DECEMBER 18, 2023

If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. Productivity brand Zapier, for example, differentiates itself from the crowd by emphasizing its ability to automate workflow without coding. It should be to emphasize a simple, streamlined message.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Top Rank Marketing

FEBRUARY 26, 2024

A seasoned agency partner can help your company and its solutions stand out at a time where differentiation is absolutely vital. Research from Gartner found, for example, that more than 70% of buyers consider at least four software providers before making a final purchase decision. Again, it comes down to differentiation.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What are sales plays?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Televerde

FEBRUARY 1, 2021

Let’s take a look at a few customer-focused marketing examples from other brands to help you get started. . Differentiate yourself more in the marketplace and industry by offering more personalized offerings. 4 Stellar Customer-Focused Marketing Examples from Established Brands. What is Customer-Focused Marketing?

Examples 97

Examples Word of Mouth Brand Identity Branding 97

Adobe Experience Cloud Blog

APRIL 13, 2016

But before our partners can get introduced to our sales teams, we require them to provide at least two case studies. While case studies are a great asset for your prospects and customers, the more sales reps that know about your solution and understand how it fits in with their own, the more “feet on the street” you have.

Case Study 48

Case Study Case Studies Studies Work Management 48

Hinge Marketing

JANUARY 3, 2018

Once you’ve identified your differentiators, it’s important to validate them with the marketplace. Here are 6 ways to ensure that your website and marketing materials describe, reflect, and prove your differentiators. Today I want to talk about how to support your claims for your differentiators. Supporting your differentiators.

Differentiation 54

Differentiation Paid Search Agency Video Marketing Case Studies 54

Biznology

JUNE 29, 2018

is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. Differentiation becomes difficult because “there is less time and space to inspire with creativity.”. Sales enablement: the case for video in sales communication. The other is case studies.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Conductor

FEBRUARY 22, 2022

But this isn’t always the case. Freelancing at an agency , for example, may require you to accept an assigned title based on the way an SOW was written that included your position. For example: Google Analytics or Adobe Analytics for tracking site activity. However, you can decide how you want to present yourself on your resume.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Vision Edge Marketing

APRIL 11, 2023

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Content Standard

DECEMBER 6, 2023

The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors. I’m going to walk you through an example of what this looks like.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Webbiquity

JANUARY 19, 2023

For example, employee recruitment is much like B2C marketing, even for B2B businesses. For example, B2C marketers often pursue a more emotional angle when creating campaigns while B2B marketers may use more logical and technical language, or business appeals in order to reach their markets effectively.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. We hope you’ll love every one of the examples included in the full e-book. Case in point: #WeAreCisco. .

Examples 107

Examples Top of Funnel Content Marketing Paid Search Agency 107

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Tiecas

FEBRUARY 5, 2024

For example, industrial content marketing can be a cost-efficient way to engage with our target audience and showcase our expertise without requiring a significant financial investment. By focusing on our strengths and differentiating ourselves from larger competitors, we can carve out a space for our brand in the marketplace.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. This began with building LinkedIn profiles, content, case studies and personal messaging for the purpose of penetrating P&G. For example… 1.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Hubspot

SEPTEMBER 22, 2017

Let's take a look at a few examples of conversion-optimized email signatures, so you can get started on creating your own. 3) Get the Word Out About a Case Study. How does your email differentiate from the 121 others? 7 Email Signatures That Drive Conversions. 1) Promote an Upcoming Event or Conference.

Examples 78

Examples Conversion Lead Ranking Sales Qualified Leads 78

Sprout Social

FEBRUARY 1, 2024

Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan. Here’s a real-life social media listening example from our X account.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. But is it time to consider mid-funnel content examples for your financial services marketing strategy and plan? Where Mid-Funnel Content Fits in the Buyer’s Journey.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

Webbiquity

AUGUST 27, 2019

These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. Of the 800 vendors studied, 124 have gone out of business, been acquired, or changed Twitter accounts since 2016. But the average ratio is a stratospheric 411(!), social ratio.

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples. Need an example?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Here are some specific examples: A retailer uses analytics tools to understand customer buying patterns and personalize their shopping experience. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Here are some specific examples: A retailer uses analytics tools to understand customer buying patterns and personalize their shopping experience. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. Examples of Inbound Content Marketing. Let’s review a real-world example… this blog post! The Case for Inbound Content Marketing. See also: Crux Solutions Case Story.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Scoop.it

MARCH 2, 2023

Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them? For example, while a fashion brand might gain a lot of success off Instagram, an IT company might get the most ROI out of LinkedIn.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

MARCH 14, 2018

Filled with tons of relevant examples – that can be customized to your business or industry – Hug Your Haters also includes insightful personal anecdotes that make Hug Your Haters a roller coaster ride of learning, hilarity, and inspiration. When you offer a differentiated, talkable customer experience, it compels conversation.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

EveryoneSocial

JANUARY 13, 2021

What examples are out there that can help your organization? Company Values Defined Importance of Company Values Company Values Statistics Examples of Common Values Companies with Excellent Company Values How to Define Your Company Values Communicating Company Core Values Today Digital Platforms Help Communicate Values. LinkedIn ).

Lead Scoring 63

Lead Scoring Lead Ranking Paid Search Agency Examples 63