Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

chiefmartech

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published. So this is obviously false.

Distribution 87

Distribution Work Management Marketing Management Vendors 87

Terminus

DECEMBER 13, 2019

With Terminus, they were able to easily build a target account list of accounts already within their CRM who matched their ICP. GTreasury determined they needed to focus on accounts with highly specific firmographics, and they needed to be able to target the decision makers holding treasury specific job functions.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles Case Study Case Studies 26

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

GreenRope

JUNE 2, 2021

Why Good CRM for Healthcare Is More Important Than Ever. In this post, we’ll explore how you can improve your patients’ experience with CRM designed for healthcare. In this post, we’ll explore how you can improve your patients’ experience with CRM designed for healthcare. ” (Businesswire).

CRM 52

CRM Marketing Management Customer Satisfaction Loyalty 52

GreenRope

OCTOBER 28, 2021

5 Ways to Improve Your Email Marketing with CRM. Because of the generous ROI of email marketing, there is a lot of competition to stand out in the Inbox. In this blog post, we are going to cover 5 ways you can improve your email marketing strategy using CRM. The importance of CRM in Email Marketing. 1 Personalization.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Martech

AUGUST 9, 2023

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Top use cases. AI and automation in marketing are implemented in order to save time and improve ROI. Big interest. Why we care.

Marketing AI 90

Marketing AI SMB Automation Tools 90

Marketing Insider Group

JANUARY 18, 2021

In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. By updating teammates on wins, drawbacks, case studies, and new information, marketing and sales teams can remain in alignment. Sales CRM and Marketing Automation Systems Integration.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Martech Advisor

FEBRUARY 19, 2020

Quantifying CX ROI, however, is inherently complicated. Your CFO can also offer insight into the business case model used to make investment decisions and suggest preferred language and framing to help you structure your case for CX investments in a familiar way. Understand What Senior Leaders Care About.

ROI 89

ROI Case Studies Paid Search Agency Customer Surveys 89

Allocadia

APRIL 3, 2019

Her goals are two-fold: to secure the best exposure and ROI for universities by analyzing and optimizing media buys and campaigns, and to keep the cost-per-acquisition low to maximize profitability.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Webbiquity

JANUARY 18, 2024

Keep in mind, the decision-makers are primarily interested in the return on investment (ROI) that your product/service will offer them. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

DECEMBER 14, 2023

For the CMO, it translates into more strategic influence and the ability to demonstrate clear ROI on martech investments. An inefficient customer relationship management (CRM) platform. CRM data cleanup. Conducted a quick audit and cleanup of CRM data, improving the accuracy of customer segmentation. DXP utilization.

Digital Experience Platform 114

Digital Experience Platform Marketing & Strategy Business CMO 114

Lake One

JULY 18, 2023

Additionally, HubSpot’s CRM platform helps manufacturers nurture leads and build strong customer relationships, resulting in increased customer loyalty and repeat business. HubSpot for Manufacturing Case Study HubSpot has proven its transformative power for numerous manufacturers, including Lake One’s client, Polywater.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. Sharing customer case studies and success stories is a win-win for everyone. Use Your CRM to Create Personalized Content. At the very least, this includes their name and address.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Zoominfo

FEBRUARY 1, 2021

Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. The leads’ information goes into your CRM then your sales team begins their sales process. Ask them to do a customer review or feature in a case study. You manage a small business and its marketing.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Marketing Insider Group

NOVEMBER 9, 2020

One of the areas with the biggest hit per the study is traditional ad spending. In some cases, however, marketing spend is up. Most organizations don’t have this—the ANA study discovered 52% of organizations responding did not. We don’t sell CRM so we partner with them on content. How We Provide You ROI Insights.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Marketing Insider Group

NOVEMBER 18, 2020

Develop and Invest in Marketing ROI Metrics. Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. According to multiple studies, visual recall is stronger than audio or text. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Martech

OCTOBER 30, 2023

To better grasp the real-world impact of these principles, let’s look at a brief case study that exemplifies successful personalization. Studies show most consumers now expect personalized brand interactions and meeting this desire drives engagement. Messaging that remains consistent across different channels.

Personalization 121

Personalization Practices Allocation Enterprise Management 121

Terminus

JANUARY 29, 2020

CRM: Salesforce. With Terminus’ VisitorID feature, they were also able to get greater visibility into their TAM by discovering accounts organically visiting their website but not converting on their forms or in their CRM. . Industry: Data Security. Company Profile: SMB. Headquarters: Olympia, Washington. MA: Hubspot.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

Porch Group Media

JUNE 27, 2018

The reactivated email addresses provided a 7:1 ROI in terms of conversions/purchases. Download our CRM Email Reactivation Solutions Guide to learn how to turned your dormant customers into profit. These emails have been added to the client’s daily email deployment plan, and the project is ongoing. 61% clicks to delivered.

Case Study 40

Case Study Case Studies Studies Brand Identity 40

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. See the case study.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Binary Demand

FEBRUARY 23, 2024

Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. Case study: Imagine a B2B marketing automation platform enhancing business strategies. It gathers data from websites, emails, social media, and past campaigns, integrating insights from client CRM systems.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

PureB2B

MARCH 19, 2019

The average CRM data decays at a rate of 30% per year (some areas, like Silicon Valley, it is even reported to be upwards of 70%!) Turning this around could spell great news for your B2B marketing efforts—namely stronger campaigns, increased customer satisfaction, quality leads, and higher ROI. million annually. Standardize Data Input.

ROI 62

ROI Budget Programs Customer Satisfaction Validation 62

Marketing Insider Group

OCTOBER 27, 2020

What Kind of ROI Can You Expect? Content marketing ROI (return on investment) isn’t a mystery. Many companies get hung up on this, especially if they see ROI in terms of ad metrics like impressions and clicks. The type of ROI you can expect from content marketing is more tangible in terms of how it improves sales.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Display testimonials linked to case studies in your sidebar. All of the old measurements are moot.&#.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

LeadSquared

NOVEMBER 30, 2020

It helps you align your marketing strategies and manage activities across several channels to achieve maximum ROI from your campaigns. In this article, we will discuss in what ways campaign management software improves marketing ROI. Often companies use CRM software or marketing automation suite for campaign management.

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

Zoominfo

AUGUST 5, 2021

We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. That’s why putting plenty of focus on sales enablement will be crucial for 2021.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail and other offline channels are not new, but the old barriers to entry with these strategies have been overcome: Sending Platforms enable companies to automate personalized offline campaigns like direct mail and measure ROI. Generating ROI on events also means continuing the engagement after someone attends your event.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Salesforce Marketing Cloud

JUNE 14, 2023

If you haven’t already taken advantage of the AI and automation features of your customer relationship management (CRM) platform, do so. If your CRM doesn’t already have these features, ask your manager for a tech upgrade. Add case studies to help drive your point home. It will be worth every penny.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

ClearVoice

AUGUST 16, 2023

To scale personalized content delivery, agencies rely on tools such as CRM systems, marketing automation platforms, CMSs, and analytics tools. Case Study: Successful Personalization at Scale Many brands have mastered the art of personalization through the help of content marketing agencies.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

SmartBug Media

APRIL 17, 2023

The HubSpot platform includes five different hubs: Marketing Hub, Sales Hub, Service Hub, CRM Hub, and Operations Hub. Look for those with consistently positive feedback and specific compliments on the values that matter most (think: “wonderful to work with,” “meets deadlines,” and “significant ROI”).

Advertising Agencies 98

Advertising Agencies Hubspot Paid Search Agency Ad Agencies 98

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Sprout Social

MAY 3, 2023

Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth. You don’t need a finance degree to make your case (although taking some classes may help), but you do need to speak in their language. You won’t have all the answers.

Allocation 95

Allocation Peer-to-peer Marketing Budget Work Management 95

Lake One

OCTOBER 26, 2023

In our hypothetical case, Lake Software runs inbound with a diverse mix of content around employee wellness topics. A key to both Inbound and ABM success is your CRM. Now let’s see how you can align advertising channels, with an abm journey and orchestrate your campaign with a CRM. Kind of like fishing with a net.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

SalesGrape

SEPTEMBER 17, 2023

Increase in ROI: Since ABM targets high-value accounts directly, it often leads to higher returns on investment compared to traditional mass-marketing approaches. Case Study: A marketing agency targeting e-commerce businesses conducted extensive research on one of its key target accounts – an online fashion retailer.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Only B2B

JUNE 19, 2023

In this blog we will explore the transformative power of BANT qualified leads, delve into best practices for implementation, and examine real-world case studies showcasing its impact. A study by Gartner revealed that an average of 6.8 stakeholders are involved in B2B purchase decisions.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62