Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Moreover, they help in increasing click-through and conversion rates for your brand. . Hence, it can help increase click-to-open rates. . E-commerce Marketing - Case Studies . Inbound e-commerce marketing channel . Golf Avenue

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Optinmonster

JUNE 10, 2021

I use targeted OptinMonster campaigns at various stages in the funnel to increase opt-ins, freemium signups, and sales conversion rates. When user’s click on the CTA button in this floating bar campaign, they’ll see a survey embedded inside a popup. The campaigns have had a compounding effect and sales are up 2.5x.

Case Study 69

Case Study Case Studies Studies Conversion Rate 69

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Act-On

JUNE 13, 2024

Open rates jumped from 25% to 48%, and click-through rates increased from 1% to nearly 18%.You Measure your open rates, click-through rates, and engagement to continue testing and refining new content and focusing on areas with positive metrics. Our internal guru, Kelsey Yen, took up the challenge.

Planning 130

Planning Webinar Metrics Top of Funnel Marketing & Strategy 130

Choozle

NOVEMBER 12, 2018

View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs. Key results: Increased click-through rate by 71 percent in six months. 120 average cost-per-lead acquisition.

Case Study 40

Case Study Case Studies Cost per Lead Studies 40

Convert

NOVEMBER 2, 2022

What if we told you that you could increase your purchase rate and engagement (time on site) by double digits at +95% confidence levels by using video correctly on your e-commerce site? Another option is to create interactive videos that allow viewers to click or tap on elements within the video to learn more about the product or service.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Outgrow

OCTOBER 9, 2019

Outgrow Interactive Case Study: How Inventrom Generated 30000+ Leads . This is an interactive quiz case study that details how Inventrom, an IoT platform generated 30000+ by using Outgrow interactive content. Read this interactive quiz case study to see how Outgrow interactive content helped them achieve their objectives.

Case Study 45

Case Study Case Studies Outgrow Studies 45

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. For a particular query, how high is the expected click-through-rate if you rank number one? The DriveSafe case study.

Case Studies 73

Case Studies Case Study Studies SEO 73

Webbiquity

MARCH 28, 2023

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. Plus, it’s a great way to reduce bounce rate, and it is highly shareable. Coschedule features some great case studies.

Top of Funnel 311

Top of Funnel Marketing & Strategy Marketing Strategy Planning 311

FMG Suite

MAY 26, 2021

Click-throughs to website is up nearly eight percent. Next up, the team will focus on increasing click through rates to the site by continuing the SEO optimization work across the site, including testing different title tags. Website impressions increased by 360% in just one month.

Case Study 52

Case Study Case Studies Copywriting Traffic 52

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Social Marketing 164

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 164

Outbrain

DECEMBER 28, 2020

Native Social not only ensured a viewability of 75% , but also a click-through rate of 0.34%. Samsung Case Study. After our successful Click-to-Watch Video case study , Red Bull recently tested our new Carousel Ad format. This strategy resulted in outstanding post-click engagement.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

The Forward Observer

MARCH 1, 2024

Just click here to provide your postal address (I’ll send it anywhere in the world)! It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY.

Social Media 164

Social Media Social Marketing Enterprise Management Marketing & Strategy 164

B2B Marketing Directions

MARCH 17, 2024

This post features an unpublished paper that compares the performance of AI-generated vs. human-made images across three marketing use cases.) " The power of generative marketing: Can generative AI reach human-level visual marketing content? Specifically, the studies evaluated image performance across three dimensions relevant to marketing.

Marketing AI 70

Marketing AI Research Banner Ads Effectiveness 70

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. Bounce Rate. Bad bounce rates can land your domain on an email blacklist.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. Measuring success with the right metrics If you measure the success of your frequency decisions on opens, clicks and unsubscribes, lower frequency wins the metrics battle every time.

Click Rate 103

Click Rate Budget Programs Case Studies Open Rate 103

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). To help alleviate the frustration, here are case studies. ROI for the mobile website was 30-to-1.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Delivra

SEPTEMBER 27, 2018

The study also revealed that Millennials lead the way in taking actions in response to an email—47% (age 35 and under) compared to 27% for those ages 35-54 and 11% for respondents 55 and older. It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals. Even better.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Adobe Experience Cloud Blog

APRIL 13, 2016

But before our partners can get introduced to our sales teams, we require them to provide at least two case studies. While case studies are a great asset for your prospects and customers, the more sales reps that know about your solution and understand how it fits in with their own, the more “feet on the street” you have.

Case Study 48

Case Study Case Studies Studies Work Management 48

Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. The original form had almost 10 questions, which overwhelmed the user and resulted in low conversion rates. Clicks: 2,220.

Case Study 69

Case Study Case Studies Lead Scoring Lead Ranking 69

Marketing Insider Group

NOVEMBER 29, 2022

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. The website’s clear breadcrumb navigation makes it easy to check crucial details like flight information in just a few clicks. Your conversion rate is decreasing. Your bounce rate is increasing.

Marketing Websites 274

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 274

B2B Marketing Traction

OCTOBER 16, 2015

It means being able to click on buttons and execute a transaction, without mis-keying because the screen is too small. With more traffic from Google+ and Twitter, we noticed that our client’s bounce rate went up, too. A responsive design means to more swiping on your small device to expand font that is too small for the screen.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Optinmonster

APRIL 26, 2024

Then, I’ll provide specific use cases for the 9 operators I’ve found most useful for content marketing research. Google Search Operators Cheat Sheet Use Cases for 9 Google Advanced Search Operators Disabled or Unreliable Google Search Commands What Are Google Search Operators? What Are Google Search Operators?

Search Marketing 93

Search Marketing Google Content Marketing Case Studies 93

Porch Group Media

JULY 9, 2018

[case study] Retail QSR (Quick Service Restaurant) Achieves 500% ROI with Email Acquisition Solution. The model and segmentation strategy resulted in 21% higher email open rates and 15% higher click-through rates. Click here to contact us and learn more about V12’s Email Acquisition solutions.

Case Study 40

Case Study Case Studies Acquisitions Studies 40

ClearVoice

JUNE 11, 2024

Meanwhile, the sales funnel focuses on generating revenue and maximizing the conversion rate at each stage of the process. Stages and Scope The marketing funnel encompasses the entire customer journey , from the moment a person becomes aware of a product or service to the point of purchase.

Top of Funnel 52

Top of Funnel Marketing Funnels Comparison Funnel Advertising 52

The Point

SEPTEMBER 17, 2014

As a company that rigorously tracks and measures the ROI from its various marketing efforts, Sungard AS knew that increasing the revenue contribution from demand generation meant either a) driving more leads into the top of the funnel, and/or b) increasing the rate at which those leads convert into sales. Re-posted with permission.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. Retargeting works. Image: Criteo. and ReTargeter.

Marketing AI 307

Marketing AI A/B testing Tools Lead Scoring 307

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This is why case studies are structured the way they are. Why Stories Matter.

Case Study 56

Case Study Case Studies Studies Work Management 56

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. You rank higher on search engine results, which drives more clicks to your profile and content. Gone are the days when SEO was important just for the SERP.

Social Media 158

Social Media SEO Cost Per Click Media 158

Martech

DECEMBER 27, 2023

This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. In the best-case scenario, your emails will land in Promotions or Updates. In the worst case — in the spam folder. Tailor your content to the individual recipient based on their needs and interests.

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

Vidyard

MARCH 28, 2017

We can create blog posts, ads, and case studies to grab the attention of our prospects, but when they know all the tricks of the trade, creativity is key. The cool thing about Vidyard is that it integrates with your marketing automation platform (in our case, Marketo) to track and measure the impact of your video content.

Click Rate 50

Click Rate Video Marketing Conversion Open Rate 50

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. We get it, but every additional field can decrease conversion rates.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Optinmonster

JANUARY 24, 2024

For many visitors, a glowing testimonial will be the final deciding factor in clicking that “Buy Now” button. Plus, your quotes will be full of persuasive selling points that will improve conversion rates. Go 1 Step Further: Conduct a Case Study 7. If they rate positively, redirect them to a testimonial form.

Ideal Customer Profiles 76

Ideal Customer Profiles Tips Case Study Case Studies 76

Contently

APRIL 12, 2023

Because schema markups deliver users with more relevant, rich results in SERPs , they can boost websites’ click-through rates by a whopping 36% — one study found that, on average, websites with schema markups rank four positions higher in SERPs than competitors without them.

CMS Development 166

CMS Development SERP Click Rate Paid Search Agency 166

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Paid Search Agency 109

Paid Search Agency Advertising Agencies Ad Agencies Work Management 109