The ROI Guy

APRIL 18, 2012

Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur.

Case Studies 40

Case Studies Paper Case Study Studies 40

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. With this knowledge, you can personalize your outreach efforts to resonate on a deeper level.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

B2B Marketing Directions

NOVEMBER 14, 2021

For example, in a recent survey of sellers by Forrester , 94% of the respondents said they sell to buying groups of three or more individuals, and 38% said they sell to groups of ten or more people. In fact, many B2B purchases are routine, and the buying decision is made quickly by a small number of people, or even by one person.

Buy 94

Buy Planning Marketing Management Buying Cycle 94

NetLine

APRIL 23, 2024

Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey. This is especially true towards the later stages of that journey, with two-thirds saying they expect fully personalized or mostly personalized content when buying a service or product.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Thinkers360

FEBRUARY 28, 2024

In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value. In some cases that has meant co-authoring a book with the CEO of the company that identifies how it is creating pioneering value. – Ronald Van Loon , CEO, Principal Analyst, Intelligent World.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Martech

SEPTEMBER 29, 2023

Personality profiling: The long-awaited vision of one-to-one marketing is fast approaching reality, as evidenced by Crystal Knows , a Chrome extension that pops up a personality profile next to a LinkedIn page. The Crystal Knows “type” is based on the familiar DISC personality framework. trillion in 2021 to $3 trillion by 2027.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Only B2B

JUNE 19, 2023

In this blog we will explore the transformative power of BANT qualified leads, delve into best practices for implementation, and examine real-world case studies showcasing its impact. A study by Gartner revealed that an average of 6.8 stakeholders are involved in B2B purchase decisions.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Content4Demand

NOVEMBER 5, 2021

With contact-level intent, you can target multiple people in a company with different roles and tailor one overall message to best fit each person—i.e, Do you have any use cases that demonstrate how intent data has been effectively integrated into a content strategy??. Check out additional True Influence case studies here.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Martech

APRIL 18, 2022

In the former case, shoppers can select 5 frames to test at home. According to a Forrester study commissioned by Shopify, 57% of consumers say TBYB programs say that the flexibility and convenience of trying new products influences their decision to buy online. Read next: More case studies by Jacqueline Dooley.

Work Management 102

Work Management Marketing Management Buy Software 102

Content4Demand

JUNE 27, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Forrester: CMOs Face Creative Rut While Overspending on Technology. Grab your sunglasses and a beach towel, and get ready to dive into brand-new ABM case studies and research.

Account Based Marketing 60

Account Based Marketing ABM Paid Search Agency Content 60

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. More personalized ABM campaigns work better. What variables come into play?

Account Based Marketing 89

Account Based Marketing ABM Paid Content Cost 89

Only B2B

APRIL 13, 2022

Remember to consider the time zone of the person you’re speaking with. Don’t be that person who schedules appointments. Examine a potential customer’s social media pages to learn more about his or her personality and interests. Forrester Research. Inquire About Their Availability For A Conversation.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

SpotMe Blog

JUNE 13, 2023

SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 12,000+ business leaders from the life sciences industry use SpotMe’s enterprise event platform and mobile event app to create engaging, personalized, and compliant event experiences.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Metadata

AUGUST 30, 2021

Practical application made us tie newly acquired information to real-life — in other words, the product launch to our own use case. Think bite-size, 1-2 minute clips showing different best practices and use cases for drawing out quick, measurable value from your product that your buyers couldn’t do before. Case study blog.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

Practical application made us tie newly acquired information to real-life — in other words, the product launch to our own use case. Think bite-size, 1-2 minute clips showing different best practices and use cases for drawing out quick, measurable value from your product that your buyers couldn’t do before. Case study blog.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

The Mx Group

SEPTEMBER 11, 2018

Forrester ). Recent studies have shown that the cost of hiring a new content marketing team vs. conducting a paid search campaign is 31–41% less per lead at medium- and large-sized businesses. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Content Standard

MAY 24, 2019

” The latest research from Forrester agrees, noting that one-off partner approaches are becoming rich, integrated ecosystem strategies. Does your partner experience make it easy for them to learn about your products, share details with customers, and personalize offers for compelling sales pitches? Recommended for you.

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Atomic Reach

FEBRUARY 23, 2023

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. This allows for more personalized, relevant and effective influencer marketing campaigns. This forces marketers to ensure they’re getting the most out of their investment.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Vidyard

OCTOBER 7, 2015

In answer to this, and to provide marketers with the best, innovative ways to drive and strengthen their results, we are proud to announce Personalized Video from Vidyard, an exciting new way to entice, engage, and convert audiences by connecting with each person on an individual level and bringing the viewer right into your story.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

OCTOBER 7, 2015

In answer to this, and to provide marketers with the best, innovative ways to drive and strengthen their results, we are proud to announce Personalized Video from Vidyard, an exciting new way to entice, engage, and convert audiences by connecting with each person on an individual level and bringing the viewer right into your story.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Case study: Reagecon. Social proof and reference cases. Personalization. Offering personalized discounts and promotions.

B2B 52

B2B Marketing Management Case Studies Paper 52

ScanmarQED

MARCH 17, 2021

Multi-Touch Attribution (MTA) provides you with a more granular, person-level view than Marketing Mix Modeling’s aggregate method can ever hope to achieve. In some cases, either the data that is available or the cost of the analysis make s it impractical. case study, “How to build an in-house Marketing Mix Modeling Capability" here.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

Multi-Touch Attribution (MTA) provides you with a more granular, person-level view than Marketing Mix Modeling’s aggregate method can ever hope to achieve. In some cases, either the data that is available or the cost of the analysis make s it impractical. case study, “How to build an in-house Marketing Mix Modeling Capability" here.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Vidyard

OCTOBER 8, 2020

Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Recommended Video Type(s): Promos and Personalized. Recommended Video Type: Case Study. What are you waiting for? Landing Page Videos.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Televerde

JANUARY 30, 2018

If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? From personalized emails to perfectly timed sales calls, lead nurturing keeps modern marketers top-of-mind and ahead of the competition. Read the med-tech case study now. Oct 2014.

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. The shift and the case for ABM: Anonymous buyer’s journey. A zero-touch approach that still delivers the highly personalized and curated experiences B2B buyers want.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Madison Logic

SEPTEMBER 21, 2023

Banner ads provide a visual and highly targeted way to deliver personalized messages and content to specific accounts. You can leverage native ads to deliver valuable and educational content, such as industry insights, thought leadership articles, or case studies, directly to decision-makers within their target accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Content Standard

NOVEMBER 19, 2018

Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. Forrester predicts that one of the most important needs for marketers in 2019 will be the ability to lead full life cycle experiences for customers. In this phase, social proof like referrals, interviews, and testimonials are important.

Ad Building 78

Ad Building Forrester Content Storytelling 78

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Televerde

MAY 8, 2020

I just wrapped up the 2020 Forrester | SiriusDecisions virtual Summit, and I don’t know about you, but I am ready to flex my sales & marketing muscles! She shared how “To be an effective leader, you have to find a way to care about each person who reports to you.” Takeaway 3 – No solution set is too complex for Televerde!

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Sales Forrester 52

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Oktopost

JANUARY 12, 2021

For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. A successful B2B customer experience needs to be memorable, engaging, personalized, creative-media-inclusive, and customer-focused. But that’s not so simple. Check-In Calls.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Scoop.it

OCTOBER 29, 2019

According to Forrester , 62% of buyers prefer to finalize their list of vendors or even decide on a solution based solely on digital content they consume. Many marketers think all salespeople have to do is grab white papers, eBooks, recorded webinars, case studies, videos and more from the existing content hub.

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

Marketing Insider Group

JANUARY 6, 2020

The best marketing conference for one person may not even make it into the top 10 for someone else. It may well be the case that you’re keen to get insights or meet a particular speaker in person, in which case you can narrow down your list to the events that this person will be speaking at. SMX West & East.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Televerde

APRIL 28, 2020

I’m also super excited that our customer, Joy King from Micro Focus Vertica will share a case study about seeing opportunity despite challenges. There’s a personal and business element that we are all attempting to navigate right now. These insights are invaluable and timely.

Demand 80

Demand Planning Top of Funnel Digital Marketing Funnels 80

Convince & Convert

DECEMBER 9, 2010

Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.

Mobile Marketing 115

Mobile Marketing Forrester Case Studies Social Media 115

Hubspot

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Hosting a live, in-person event ? there's more. Think about the contacts who are already your customers. 8) Event Workflow. Main Trigger: Registration or Attendance.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101