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Conversational analytics: How to use social listening for brand insights

Sprout Social

Important sources for conversational analytics include social media listening, virtual agent and chatbot interactions, customer care emails, review forums, sales calls and other feedback channels. This helps you elevate your customer experience strategy to build loyalty and attract new customers.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

These insights give marketers an in-depth view of how to delight audiences and enhance brand loyalty, resulting in repeat business and ultimately, market growth. Text classification powers various capabilities such as sentiment analysis and spam filtering. However, qualitative data can be difficult to quantify and discern contextually.

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How AI in analytics is transforming the way marketers work

Unbounce

Or how Google Docs can finish your sentences? Netflix and Google collect this data so they can make predictions about what you want next. This can only be done by analyzing millions upon millions of datasets from previous users. In fact, AI still works best when paired with a flesh-n’-blood analyst who can double-check the work.

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Why Your Marketing Needs Digital Storytelling To Connect With Audiences

EveryoneSocial

And this digital shift can present some challenges for marketing and branding teams today. While these values and mission can be global and vast (and at times abstract), they are often best communicated with a very specific subject and the story they have to share. Empathy is winning in marketing. Helps build brand trust.

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7 Ways to Thank Someone for a Retweet

Convince & Convert

Guest post from Angie Schottmuller , an interactive Jedi, e-commerce expert, and multi-channel strategist at Interactive Artisan. The argument can potentially go either way for both personal and business accounts. You can go back later and manually retweet with your personal shortened URL link if necessary.). Reciprocate.

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How Demand Gen is Evolving in 2018

SnapApp

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Instead, you need fluid, cross-channel consistency—because that’s how people use the internet today. You also have to make it clear that people can unsubscribe at any time.

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How Demand Gen is Evolving in 2018

SnapApp

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Instead, you need fluid, cross-channel consistency—because that’s how people use the internet today. You also have to make it clear that people can unsubscribe at any time.

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