The Effective Marketer

JULY 30, 2012

If you’re in college (or know someone who is), there are things you can do now so that you don’t flunk the next marketing job interview. Part of this is the CAN-SPAM act , which you should familiarize yourself with (interviewers will like if you show that you at least have an idea of what it’s all about).

Education 100

Education Marketing Automation Services Work Management Planning 100

Markempa

NOVEMBER 13, 2018

The question is: How can we connect better and build relationships with B2B customers? That’s why I interviewed Steve Woods ( @stevewoods ), Founder & CTO at Nudge to learn how we can be connecting and building B2B relationships with trust and empathy, What inspired you to start-up Nudge? Sure thing. A few decades.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Customer Experience Matrix

NOVEMBER 5, 2009

You can catch another session in Atlanta next week and in Seattle on December 1.) Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. I hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Vidyard

SEPTEMBER 2, 2015

But that doesn’t mean marketers can just sit back, twiddle their thumbs, and let the software do all their work for them. So without further ado: Eloqua “Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.” Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Televerde

MARCH 7, 2022

I had the opportunity to learn Eloqua and Marketo to support our system integrations, marketing automation efforts, and to provide consulting on best practices to improve how our partners were supporting their internal systems. Beyond learning a marketable skill, how can technology help prepare men and women for success after incarceration?

Work Management 52

Work Management Advertising Agencies Paid Search Agency Planning 52

DivvyHQ

AUGUST 7, 2018

Because of this permission, you have more control over the engagement and can make regular deposits in their bank of trust. Promoting or selling to an owned audience that trusts you is infinitely more effective than shotguns (spray and pray) and spam cannons. When you capture those contacts, your owned audience grows.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Webbiquity

JANUARY 12, 2011

How can you amplify and extend new releases through social media? The headline may be a bit harsh—drafted and used properly (which they too frequently aren’t), press releases can still serve a valuable role—but Daniel Burstein does make some excellent points here. Why PRs can be better link builders than SEOs by Econsultancy.

PR 100

PR Tools Tips Blogger 100

Hinge Marketing

AUGUST 15, 2014

We’ve already touched on the importance of calls-to-action, but how can you make them more successful? You can break this number down to look at the total number of opens for an email, the rate at which recipients are opening, the total number of unique opens, and the unique open rate. Offer strategies. Email open rates.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Ambal's Amusings

DECEMBER 17, 2009

There’s a tremendous gap between lead generation and sales readiness for a complex sale that can be bridged with active nurturing programs. Buying committees are growing in number and the “aha” moment for marketers should be that influencers may not be able to say yes, but they can definitely derail the sale by saying no.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 1, 2010

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. I will delete spam, off-topic, or inappropriate comments, but all others are welcome. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Litmus

SEPTEMBER 1, 2021

Marketers can choose between hundreds of email service providers (ESPs), dozens of code editors, localhosts, and task runners, and various productivity tools. No matter which tools your team uses, we want to make sure you can use Litmus to improve your campaigns and learn what content and tactics resonate best with your subscribers.

Tools 87

Tools Eloqua Marketo CAN-SPAM 87

ANNUITAS

OCTOBER 1, 2015

I recently presented a story about my past success in winning an Eloqua Markie for ‘Metrics that Matter’ at a recent Atlanta Eloqua User Group. Unsubscribes – If a contact is unsubscribed you won’t be able to reach them -its the law ( CAN-SPAM Ac t).

Eloqua 100

Eloqua CAN-SPAM Opt-in Training 100

Litmus

SEPTEMBER 7, 2021

In fact, stopping to switch between applications can reduce your daily productivity by up to 80%. So stakeholders have access to the most recent version at all times and you can have a truly agile workflow. Any one of these changes can break an email and result in a negative subscriber experience. How to sync your ESP to Litmus.

Eloqua 71

Eloqua Enterprise Management Marketing Automation Services Efficiency 71

Digital B2B Marketing

NOVEMBER 7, 2013

Fake follower sites can reportedly tell if you followers are real or fakes and fakes are a sign that you have been buying followers. Twitter Favorite Spam. But as you can see below, it can end up reflecting poorly on you in multiple ways. Reachforce does not look like your typical spamming, fly-by-night operation.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Perhaps the belief that marketing automation just encourages bad behavior more than it creates lovable marketing , or that it''s simply a more efficient spamming engine, is a telling sign.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. deal; more search competition=a good thing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

MAY 30, 2022

Which tools can you implement to start growing your firm’s contact list—and winning those new accounts—today? You can get your product in front of more decision makers at more companies and win more accounts as a result. This process can indeed be frustrating. Which B2B lead generation strategies really work ?

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Litmus

FEBRUARY 17, 2020

With so much riding on a single tool, choosing the right one can feel daunting—and now we’re talking about choosing multiple ? These software companies may choose to use a more sophisticated ESP that can handle complex rules or has an API. Smaller teams (with smaller budgets) can do a lot with a general email marketing tool.

Budget Programs 83

Budget Programs Marketing Automation Services Work Management Brand Identity 83

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. I love their integration with Intercom, so leads can self-serve demos on their own. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

ClearVoice

OCTOBER 28, 2019

In our environment, where people can more quickly find answers and get needed products more quickly, they tend to be less patient with filling in a landing page form and waiting for the content to be emailed to them. Here are some ideas on how you can “reduce the risk” in the eyes of your site visitor to better get their info.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Vidyard

SEPTEMBER 18, 2019

Video in email captures people’s imagination in a way that text just can’t— especially in B2B , where buyers want to see interesting things, but all too often, don’t. Increase opens: The word “Video” can increase opens 19%. Increase clicks: Video thumbnails can increase clicks 50%.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Hubspot

OCTOBER 29, 2019

And because it's more the exception than the rule, social selling can become a differentiator for sales organizations that adopt it early. There are several steps reps can take to get started with social selling: 1. By reading the comments your prospects are leaving, you can better understand their point of view.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

SnapApp

MAY 31, 2018

It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies. These new names can be put into a unique campaign or program so you can follow up with an introduction to your company.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies. These new names can be put into a unique campaign or program so you can follow up with an introduction to your company.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

Hinge Marketing

DECEMBER 29, 2015

Although marketing automation sounds simple to comprehend, until you dig in and start utilizing it, it can be hard to understand the full extent of the power of it. You’ll be amazed what marketing automation can do, including sending personalized emails and connecting to prospects on LinkedIn. Demand Gen Report ).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Vidyard

SEPTEMBER 14, 2020

We made a video version of this blog so you can do precisely that! There are a few simple things you can do to ensure your messages land successfully. What Kinds of Emails Can You Put Videos In? You can use it on pretty much any kind of email you want. The easy answer is, video can go anywhere and everywhere.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Don’t spam! Ten social media problems that drive marketers nuts , October 21, 2010 Trying to deliver measurable business results from social media marketing can be frustrating. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Heinz Marketing

JANUARY 22, 2018

You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes. You can subscribe to make sure you don’t miss a single episode at the Google Play or iTunes Store. So people worry that a bot can’t nearly replace a human interaction from a personalization authenticity standpoint.

Marketing AI 57

Marketing AI Top of Funnel Work Management Enterprise Management 57

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Steve Woods , CTO, Eloqua.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Single Grain

AUGUST 21, 2014

But what are they exactly and how can they help you grow your business? Marketing automation programs include such a wide range of features that defining what they are is easiest done by examining what it is they can do. MA programs can help you track prospects’ activities. MA programs can automate email nurturing campaigns.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

OutboundView

SEPTEMBER 20, 2018

A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience. To set a sound strategy, you must test something until you can prove it works.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

LeadSquared

DECEMBER 15, 2014

In case you missed it, you can access the webinar recording below. ii) Don’t use recognized Spam phrases , like Free Free Free, $$$, Percent off, if you want your emails delivered. If your customers are generally on digital platforms, then you can connect with them vial email as well. View the Recording. That keeps evolving.

Click Rate 52

Click Rate Open Rate FAQ Webinar Metrics 52

ClearVoice

OCTOBER 7, 2019

Of the top three marketing automation suites, HubSpot, Marketo and Eloqua, HubSpot continues to be the fastest-growing and most popular, as far as new user installations are concerned. While ease-of-use can be a strength, it can also lead marketers to complacency — a trap you must avoid in email marketing.

Hubspot 58

Hubspot Email Marketing Campaigns Planning 58