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Short-Tail Keywords in SEO: How to Rank for Short-Tail Keywords

seo.co

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Of course, your ability to rank on the first page of the SERPs for any short tail keyword depends on your overall SEO strategy. However, working with a professional SEO agency can help you achieve your short tail ranking goals.

Keywords 102
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Lead Nurturing: How to Nurture Leads & Close Sales

seo.co

There are multiple stages to this journey that can be envisioned as a funnel: Stage 1: A lead is curious. Once you apply tags to your leads inside of your email marketing program, you can send emails only to leads with specific tags. When you segment your leads, you can deliver targeted marking messages to generate better results.

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An Introduction to Black Hat SEO

Hubspot

What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. The dark art of black hat SEO is the wrong way. Black hat SEO seeks to game search engine algorithms, rather than solve for the user. Black Hat SEO vs. White Hat SEO.

SEO 74
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The Ultimate B2B Marketing Glossary

Envy

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. It's super important when you're running PPC campaigns. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. Did we miss any? Marketing terms.

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Beginner’s SEO Guide: Learn the Basics & Most Important Tips for 2024

Optinmonster

Are you using SEO effectively to boost your business? SEO is a cornerstone of any digital marketing strategy and especially to any content marketing strategy. We know it’s not always easy to stay up to date, but you can’t relax when it comes to SEO. What Is SEO?

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Can You Ever Win Unsubscribed Prospects Back?

BenchmarkONE

Unsubscribe rates can range dramatically based on what you do. Content that reads like spam, and might be winding up in spam folders? If these sound like possibilities, we have good news: with a few focused changes, you can definitely win these prospects back. Google Display or Search ads. PPC advertising.

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How to Create a Lead Capture Page in WordPress (The Easy Way)

Optinmonster

But when done right, a lead capture page can do much more than that. You can use a lead capture page to promote products and sales, increase engagement, and drive revenue. A lead capture page is a dedicated landing page where visitors can sign up for email newsletters, get a quote, register for events, buy a product, and much more.