article thumbnail

3 ways to drive sales with email by ZeroBounce

Martech

If your email marketing feels stale, these tactics are sure to help you: Understand how email deliverability works – and how email verification helps Craft emails that feel tailor-made for your ideal prospects Improve your metrics and increase email revenue. Spam complaints and fake emails also affect your reputation.

article thumbnail

How You Can Get Started With Email Marketing Today

Salesforce Marketing Cloud

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Personally Engage With Your Customers Using SMS Marketing

Vision6

But for those of you who still find SMS marketing a bit of a mystery, we’re here to explain how it works and the best ways to use it. How SMS marketing works. There are essentially three ways that marketers can send SMS messages: You can send quick, ad-hoc SMS messages to one or more contacts as a one-off.

SMS 98
article thumbnail

Email Marketing Metrics You Should Keep In Mind & What They Mean

Stevens & Tate

If you’re implementing an email marketing campaign, then it’s important that you keep track of certain email marketing metrics so that you can judge how your campaign is performing and identify what is and isn’t working so that you can make strategic adjustments as necessary. Deliverability Rate.

article thumbnail

5 Steps To Perfecting Your Email Automation

Sharpspring

When used properly, email marketing can be one of the most effective ways to boost your business. We’ll discuss the advantages in more detail later, but below are some of the main benefits you’ll gain from email automation tools: Email automation tools enable you to send, test and maximize your market results.

article thumbnail

B2B Email Segmentation – Your Comprehensive Handbook

Binary Demand

According to the Direct Marketing Association (D.M.A.), email segmentation can result in a 760% increase in revenue. This can help you craft audience-relevant messaging. You can segment your list by products bought, content read, or events attended. In this response, the below pointers explore some of the ideas.

article thumbnail

[Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns

Adobe Experience Cloud Blog

Author: Mike Madden You know that one friend that can sleep anywhere? Luckily, you can use reactivation campaigns to wake them up and get them to re-engage with you—ultimately improving your ROI. On a cramped airplane, in the car, on a stool, on the floor, or even standing up? New content, videos, cheat sheets, or products.