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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Segment your email list so you can send targeted emails to distinct groups of people.

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. The users can track their open rates, clicks, unsubscribes, etc. Focus on the benefits, not the features.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? Like email, you can use social media to reach your target audience. Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. That’s 61.4%

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The Ultimate Email Checklist: 29 Things to Check Before You Send

Litmus

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Return on investment (ROI).

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Email Benchmarks for Building Product Marketers

Navigate the Channel

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

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B2B Email Marketing: Maximizing Engagement and Conversions

Binary Demand

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. Respect subscriber consent and give explicit opt-out/preference alternatives. Let’s dive in! billion by 2027.

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B2B Email Marketing: Maximizing Engagement and Conversions

Binary Demand

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. Respect subscriber consent and give explicit opt-out/preference alternatives. Let’s dive in! billion by 2027.