PureB2B

JUNE 24, 2022

Because although smooth execution is vital to marketing campaign effectiveness, staying on top of performance is what secures your future success. Today we’re going back to basics and reminding ourselves of what to measure and how to do it effectively. What is Campaign Measurement? For advertising campaigns.

Cost per Acquisition 62

Cost per Acquisition Cost per Lead Campaigns ROAS 62

Search Engine Journal

MAY 27, 2022

The post Important KPIs To Measure For An Organic SaaS Campaign appeared first on Search Engine Journal. Give a clearer report to SaaS executives with these important SEO KPIs that speak directly to their business goals.

Organization 118

Organization Campaigns SEO Business 118

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Porch Group Media

FEBRUARY 27, 2023

When a customer is willing to share their new customer data, analyzing their results offers a keen insight into the attribution of marketing efforts. We can watch how direct mail is backing up digital efforts by tracking dates from the beginning of the campaign through the purchase. I did an email campaign on this date.

First-Mover Advantage 52

First-Mover Advantage Campaigns Banners Touchpoints 52

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Atomic Reach

SEPTEMBER 9, 2021

Small businesses and big companies are competing on equal ground when it comes to launching marketing campaigns. All you really need is a kickass marketing strategy and a deep knowledge of the best online channel to spend your ad budget. The thing is, marketing success is seldom so simple to quantify. Simple, right?

Campaigns 52

Campaigns Paid Search Agency Marketing & Strategy Blast Campaigns 52

6sense

FEBRUARY 17, 2022

Account-based marketing has become the most sought-after marketing strategy for B2B organizations striving to win new businesses and retain current customers. Key Performance Indicators (KPIs) are powerful metrics that enable B2B sellers to track the progress of their marketing campaigns more efficiently.

Account Based Marketing 62

Account Based Marketing ABM Advertisements Advertising 62

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What are the potential benefits, and how will they be measured?

Social Media 313

Social Media Social Marketing Planning Tips 313

Outgrow

MARCH 30, 2021

How to Measure the Success of a Demand Generation Campaign? That’s exactly what happens when you don’t measure the performance of your demand generation campaign. And, every stage of the marketing funnel involves some kind of demand generation strategy to make this goal successful. Let’s learn about them? #1

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Cost per Acquisition Demand 98

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? You may have noticed that we’re talking about more than a marketing tactic. What’s going on here is that marketers have become storytellers and concept creators.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. But, if you’re aiming to truly scale up, there’s more to the story.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? But with performance marketing, you’re in the driver’s seat.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

Marketing & Strategy 172

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing Analytics Tools 172

Vision Edge Marketing

OCTOBER 15, 2013

In a recent conversation with a marketer from a well-known global company in the transportation industry, I was asked to provide a list of metrics that this marketer could use to satisfy her company’s leadership team. My first question: “What is the specific outcome each of these campaigns is expected to produce?”

Conversion 100

Conversion Campaigns Planning Budget Programs 100

SmartBug Media

APRIL 9, 2019

Just last year, over 40 percent of companies surveyed as a part of HubSpot’s State of Inbound initiative shared that one of their top marketing challenges was proving the ROI of their marketing activities. After all, within the world of inbound marketing, there’s certainly no shortage of information, analytics, or KPIs.

Campaigns 68

Campaigns Effectiveness Landing Pages Click Rate 68

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. The good news is that we marketers have more tools than ever to measure our success. If so, you’re in good company.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Hubspot

FEBRUARY 12, 2018

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. They offer positive reporting, but no context for future marketing decisions -- something actionable metrics can do. Beware of vanity metrics. Blog Post Page Views.

Campaigns 77

Campaigns Planning Marketing Analytics Tools Click Rate 77

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 133

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 133

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. Here are some metrics to consider: High-intent Marketing Qualified Leads (MQLs).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Jackie Walts

DECEMBER 5, 2018

The best thing about demand generation is that it’s measurable marketing, but so many companies don’t track their efforts. Here are my thoughts on how companies are failing at measuring their efforts – and some easy solutions: They don’t set objectives. Which means creating ineffective campaigns and frustrating your buyers.

Demand 62

Demand Allocation Campaigns Demand Generation 62

KEO Marketing

NOVEMBER 21, 2016

Measuring the results of a search engine optimization ( SEO ) campaign is probably the most important part of the program. Here are seven metrics to track that will help determine the effectiveness of your campaigns. Tracking specific metrics of your SEO campaign can help improve the results as well as drive down costs.

SEO 69

SEO Long Tail Marketing Campaigns Effectiveness 69

Rollworks

APRIL 2, 2019

Account-based marketing (ABM) continues to gain momentum as technology makes it possible to target customers in entirely new ways. SiriusDecisions found that 93% of marketers consider ABM an important part of their organization’s success. Unlike traditional marketing, ABM does more than bring in new leads.

Account Based Marketing 40

Account Based Marketing Campaigns Effectiveness Sales Qualified Leads 40

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media. We need to experiment with marketing too.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Measuring email marketing success includes the following.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 118

Planning Allocation Process B2B Marketing 118

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Budget Programs 119

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 119

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

SugarCRM

OCTOBER 29, 2015

You’re a marketer who just spent the past several months planning and executing a campaign. In short, you lived and breathed this campaign every day you entered the office and now it’s over. In short, you lived and breathed this campaign every day you entered the office and now it’s over. On to the next one….

Campaigns 50

Campaigns Effectiveness Click Rate Marketing Automation 50

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. These are leads that have been validated and are ready to be handed over to the sales team.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92