Marketing Edge

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Facebook Sells Your Stuff – Keys to Creating Great Promotions by Home Depot

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Recently Angie Schottmuller @aschottmuller wrote a post about this campaign Home Depot [.] marketing social media Facebook Facebook Commerce Home Depot Internet Retail Retail SalesTime 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for. Quick and to the point.

Jacob Tucker’s Social Media Slam Dunk

Marketing Edge

Time 12:29 One part viral Two parts grassroots campaign. Hitting on a single topic in marketing, social media and business communications. Time 12:29 One part viral Two parts grassroots campaign. marketing social media crowdsourcing Facebook social campaigns Jacob Tucker NCAA Dunk Contest social media and sportsThe story of Jacob Tucker starts from the ground up. Dick Vitale calls Tucker, the hi riser Elevator Man. Tucker is a 5’ 11” guard at. Quick and to the point. The story of Jacob Tucker starts from the ground up.

Viral 41

5 Ways to Make QR Codes Work

Marketing Edge

The Marketing Edge Podcast spoke with Roger Matus, Hitting on a single topic in marketing, social media and business communications. The Marketing Edge Podcast spoke with Roger Matus, Executive Vice President of Nellymoser, a firm that created successful interactive campaigns for Sports Illustrated Swimsuit edition, and a thought leadership campaign for [.] marketing mobile Implement QR Codes Microsoft tags mobile marketing QR Codes social taggingQuick and to the point.

Retailers Taking to Facebook One Way or Another

Marketing Edge

Adam and I discuss in this Marketing Edge podcast how, in some cases, employees or customers may have already created a Fan page on Facebook without the permission of HQ or the Brand Manager. However, as you have seen with Barack Obama's campaign the ultimate in retail, when consumers are energetic about your brand, it's best to watch the energy and not shut the lights off. Time 14:22. Slowly retailers are understanding that in a world of Free Speech and Equal Access (via the Internet), consumers and employees are talking about them. The Classic Question?

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently.

Wichita Tweet Up Covers Consumers As Marketers Topic

Marketing Edge

Another issue the Wichita covered was about how consumers are being marketers for brands. After all that’s the attraction of social media for many big brands, have customers do with credibility what marketers have tried for years. We put the question of marketing to your network and the Woody’s example to the Wichita group and the feedback was mixed.

Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picture

Marketing Edge

Mary Ann O’Brien’s midwest roots grew with the success of Gateway computers during her marketing career with the PC giant where she became Executive Vice President for Marketing. In this interview I found O’Brien’s description of a campaign her agency created for Gateway to have the elements that successful integrated campaigns must have today.

Marketers learn from campaigns - social media has application for you

Marketing Edge

Yesterday was a wonderful case in point of fast paced dialogue between the Obama and McCain campaigns. With the help of live news coverage and coordination of the campaign reporters, you may think, the campaigns stayed on top of every word the other makes. Now there is more for the candidates, the campaigns, and most importantly, more for the electorate, upon which the candidate's future depends, to stay on top of information. Today, probably even as you read this, there are individuals' blogging about campaign stops as they happen.

How are presidential campaigns and parties using social media

Marketing Edge

That’s why I wrote this political piece for Media Bullseye about the use of social media in this year’s presidential campaign. From a marketing perspective this year has great examples on both sides of the asile and from a public policy perspective. For example - Divided We Fail sponsored by AARP, Business Roundtable and other groups, Clean and Fair Campaign 2008 a group set up on Facebook by members of the Public Relations Society of America, PRSA The Story of Stuff with Annie Lenoard, the National Right to Work among many others.

8 Ways Marketing Has Transformed – Have You?

Marketing Edge

Those functions included journalism, grassroots campaigns, Hitting on a single topic in marketing, social media and business communications. Tags: marketing social media I’ve been in communications for 25 years spanning all types of the functions associated with organizations “getting their message out”. Quick and to the point.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Marketing Edge Says: October 30th, 2008 at 12:40 pm [.]

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Have a good example of a viral campaign?

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Call 206-426-1117 comment line for the Marketing Edge podcast.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. New Rules of Viral Marketing free eBook. What should I do?

Notes From the 140 Conference on Twitter

Marketing Edge

Jeffery Hayzlett the chief marketing officer at Kodak believes Twitter is something to be embraced by corporate America. No doubt social media is plugged into mainstream media. I saw this while researching a project with the Society for New Communications Research about the differences in topics covered by the social web and mainstream media during the presidential campaign of 2008. Tags: marketing The 140 Conference in New York produced by Jeff Pulver is a fast paced mindmeld of businesses and personal brands on Twitter. Business. Personal Brands. Is this a career?

Content Methodology: A Best Practices Report

indicators (KPIs) for content marketing, and embraces a culture of constantly. Is Needed Irrelevant, Inadequate, or Non-Existent Measurement Content marketing investment is on the rise, with everyone from financial giant Chase. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? Good for them, bad for us.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » “Don’t Touch That Dial!&# The Vespa campaign audience I categorize as Creative and Socially Conscience.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? Its technology is elegant. Paul charity.

Brands and marketing plans that live in wikis with author Denise Shiffman

Marketing Edge

Before I head off to a great conference on social media at the NewComm Forum, author of The Age of Engage Denise Shiffman spent time with me on the Marketing Edge podcast. We get into the double edge sword of ROI for marketers, what sold a bunch of web banners, click through ads and email campaigns 5 years ago is now coming back to hinder social media adoption. Shiffman suggests the social media measurement metric should be lift around campaigns and to implement small, focused projects with a clear objective. Time 21:04. It's a down to earth, health food restaurant.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? Tie it into the Subway corporate sales program.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? This is a change from business plans of old.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Social media is a people place, not a market place.

Talk the language of politics, messages, and social media

Marketing Edge

We'll talk campaign tactics, what to expect at the conventions, and how social media is playing a role in this campaign. Given my 10 years in DC on Capitol Hill with a Members of Congress, the RNC and in the senior Bush administration I can see a campaign gimmick a mile, or for that matter half a world away. It was sheer brilliance on the part of Obama’s campaign, nothing that passes for news, but brilliant for a way to kill a few days. Next week I will be hosting two political shows on OoVoo during the web-based video conferencing platform's political days.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? Kirsten, a native of Roseville, Minn.,

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? Register at www.providentpartners.net/answers.

When presidential brands merge - Obama & Clinton

Marketing Edge

Mr. Quelch is a non-executive director of WPP Group plc, the world's second largest marketing services company, and of Pepsi Bottling Group. For F|R: this means in every market.) For Obama this means selecting Clinton after her harsh words and the guaranteed soundbites that will be used in ads during the general election campaign are likely to undermine your position. 2. All marketing dollars are concentrated on that one brand. I copied these 5 Rules for Successful Brands from a wonderful post at Gigacom [link] The writer is Carleen Hawn. Think Coca-Cola.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. reached a point of intellectual dishonesty in marketing.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Dunkin’ Donuts social media response - and your grade is?

Marketing Edge

People tweeted about the final moments of the game and upon its conclusion, I started tweeting with my Boston friends who like Dunkin’ Donuts, how that popular east coast franchise can capitalize on the Super Bowl with two teams competing from their two largest markets, Boston and New York City. couple of more data points here. 1) I did not submit to a PR or media inquiry because I did not find an email for one on the site at the time and 2) Dunkin’ Donuts is currently running (pardon the pun) a user generated campaign on You Tube called How Do You Keep America Running.

All politics is social

Marketing Edge

These characteristics and situations are part of what goes on in political and public policy campaigns. Paul Dunay of Buzz Marketing for Technology has a post on the political war room angle of social media I am paraphrasing a quote attributed to former House Speaker Tip O’Neill who said “All politics is local.&# Given how technology has collapsed time and space, it is accurate to say then that all politics is social, as in the social communities that have common interests shared on the web in many forms. Social media is like grassroots organizations.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Market research: Is it quality vs. quantity?

Target PR misses the mark

Marketing Edge

After spending a couple of decades in communications and dealing with political issues, here are some suggestions for when you’re faced with questions from bloggers in the future: 1) Bloggers can also be customers, parents, investors… Don’t dismiss them as not your “core guest&# or “target market.&# At the very least, answer the question. For the same reason negative campaigning is effective, a single blogger that can get two twigs to burn can potentially to build a fire. This post is about corporate public relations and understanding bloggers.

6 Examples of Lead Nurturing Campaigns

It's All About Revenue

Sometimes our impression of marketing tactics is more monolithic than the reality. Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase. Welcome Campaign It is a good practice to welcome new subscribers with a simple campaign.

Real Magnet Offers Complex Campaigns Withouth the Flow Charts

Customer Experience Matrix

Real Magnet , an email service provider turned marketing automation vendor with over 1,000 clients, doesn’t position itself as either. But its flagship feature is letting marketers create sophisticated, multi-step campaigns by answering handful of questions in a template. The remaining work to implement the marketers’ choices is done by the system.

Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.

Customer Experience Matrix

The first modern campaign manager, Third Wave Network’s MIND, was released in 1991. What made it modern was a standard relational database(2) and multi-step campaigns that that sent users down different paths depending on their actions during the campaign. Marketers filled out these sheets and handed them to programmers to execute. Maybe you're unimpressed. think not.

How Email Marketing Campaigns are Like the U.S. Elections

Act-On

presidential election teach us about email marketing and deliverability? election can teach us a few things about email marketing and deliverability, on both sides of the Atlantic. This results in a better reputation and concurrent increasing momentum for the campaign. Ready to learn five tips for more successful – and more profitable – email campaigns?

Automated Marketing Campaigns: An Immodest Proposal

Customer Experience Matrix

I wrote last June about replacing traditional multi-step campaigns with a system that tracks customers through journey stages and executes short sequences of actions, called “plays”, at each stage. The goal was to approach the perfect campaign design of “do the right thing, wait, and do the right thing again”. The problem with multi-step campaigns is the number of options to test.

How to Find Influencers for B2B Online Marketing Campaigns

KoMarketing Associates

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. B2B marketers should apply filters based on their unique marketing efforts.

5 Tips for Successful Survey Campaigns

The Point

I’ve been working in B2B marketing long enough to remember when Webinars first burst onto the scene as a lead generation device. Today, we seem to be approaching a similar tipping point for survey campaigns. What are the keys to a successful survey campaign? How to make your survey campaign stand out? Annual Trends Report”). Sell the value of taking the survey.