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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. Douglas Burdett, host of The Marketing Book Podcast. About the Author Allen Weiss, Ph.D.,

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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. With that in mind, let’s begin.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. How to make the most of every campaign. Happier customers. Higher revenue.

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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? But with performance marketing, you’re in the driver’s seat.

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Email and SMS Marketing: Seven Intriguing Facts and Benchmarks

Webbiquity

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. What’s driving the growth of SMS campaigns?

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?