Webbiquity

SEPTEMBER 4, 2018

Share more information about your products, your company, and your purpose. Target them on the networks they are most active on. Many ecommerce businesses are already using AI to understand their customers and run their marketing campaigns. Target Multiple Social Media Channels. This generation likes to get involved.

Marketing AI 200

Marketing AI Enterprise Management eCommerce Work Management 200

Webbiquity

JUNE 2, 2020

Image credit: Product School on Unsplash. So, whether you’re pitching a story for publication or presenting a marketing campaign to your client – know what you’re talking about and show you’ve done your homework. Whatever your idea is about, you need to conduct research. People are persuaded by presenters who know their stuff.

Peer-to-peer 193

Peer-to-peer Storytelling Ideal Customer Profiles Conference 193

Webbiquity

MARCH 7, 2019

Chidera Eggerue, a body positivity activist and social media influencer with a staggering 200k followers, was invited to participate in a skincare panel as part of their enchanted forest-themed pop-up in London, coinciding with their launch of Christmas products. Use Targeted Social Media Ads. Run a Giveaway Contest.

Social Media 200

Social Media Promotion Creativity Media 200

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% For a more in-depth look at personalizing PPC campaigns, I suggest this guide from Larry Kim.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Webbiquity

AUGUST 19, 2021

For any business, launching new products is vital for long-term success. But launching and marketing a new B2B product is difficult. Here’s an actionable eight-step process that can help you achieve a successful new B2B product launch. Research Your Target Audience. What will they be using your product for?

Product 271

Product Paid Search Agency B2B Advertising Agencies 271

Webbiquity

APRIL 7, 2010

How can you use demographic and geographic targeting to improve results? Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

FEBRUARY 2, 2015

If your primary demographic is women and your site relies heavily on images and graphics, you should allocate resources to Facebook, Instagram, and Pinterest. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. Not using visuals to drive engagement.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

JANUARY 21, 2021

Consumers may be similar in many ways yet still differ significantly in awareness, preferences, level of engagement, and the advocacy of products and services. Behavioral marketing data can be combined with traditional sources such as demographic targeting. What Is A Social Media Marketing Campaign? Customer satisfaction.

Social Media 265

Social Media Social Marketing Campaigns Media 265

Webbiquity

AUGUST 30, 2023

Understand your target audience Image credit: vectorjuice on Freepik The road to creating customer awareness starts with identifying your target audience. SEO , paid advertising, and social media are all strategies to attract online customers that deliver the best results when you define who you are targeting as precisely as possible.

Ideal Customer Profiles 253

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 253

Webbiquity

DECEMBER 22, 2020

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. These tools simplify the process of creating a hashtag for your campaign.

Social Media 282

Social Media Analysis Campaigns Media 282

Webbiquity

OCTOBER 12, 2021

Creating a sales plan requires you to pay attention to aspects of your business that enable you to better predict the possible bottlenecks that may occur during the sales campaign. Generally, a sales plan includes the following elements: Target revenue. This is especially important for companies that sell seasonal demand products.

Sales Management 258

Sales Management Planning SWOT Top of Funnel 258

Webbiquity

NOVEMBER 5, 2019

The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services. You may also uncover useful details for tailoring sales copy and content to the interests of your target audience.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

OCTOBER 10, 2023

Brands have used AI-generated GIFs to showcase products, create eye-catching ads, and tell compelling stories, effectively capturing viewers’ attention and encouraging interaction. Integration with Social Networks: GIFs can be easily integrated into marketing campaigns with the help of many social media networks.

Marketing AI 287

Marketing AI Social Media Social Marketing Marketing Budget Creation 287

Webbiquity

AUGUST 9, 2016

Find targeted industry influencers, manage your influencer engagement, track coverage, and measure and report on results. It syncs with your gmail account, and sends up to 2 automated follow ups per campaign. The tool allows users to search for content marketers based on target specifications such as demographic and influence.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Webbiquity

DECEMBER 19, 2017

More Video: Though it’s still expensive to do well, online video tools are helping to bring down production costs. Storytelling: Brands will place more emphasis on storytelling and less on product features in order to connect with prospective buyers at an emotional level, said three B2B pros.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

MARCH 27, 2013

Though targeted at recent grads, many of the recommendations apply more broadly, like being a connector: “If you know two (or more people) that should know each other but don’t, take a moment to introduce them to each other on LinkedIn. ” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Webbiquity

JANUARY 15, 2013

aging demographic may be cause for concern. David Lund details nine tactics for improving marketing effectiveness on Facebook, such as “Use Facebook to communicate your new news and introduce new products. Your followers are more interested than most consumers in news about your products and brand. Is it becoming uncool?

Stats 100

Stats Facebook Best Practices Mobile Advertising 100

Webbiquity

DECEMBER 10, 2019

They run social media campaigns haphazardly, without any solid plan or strategy. Understanding your target audience. The first step when starting a new campaign is to define your goals and objectives. ” What’s the purpose of this social media campaign? What’s in this post: 1. Increase brand awareness.

Planning 238

Planning Social Media Marketing Plans Marketing Budget Creation 238

Webbiquity

JULY 26, 2010

Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Dianna Huff ( @diannahuff ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

MARCH 21, 2012

LinkedIn Adds Job Title, Company Names To Text Ad Targeting by MediaPost Online Media Daily. Mark Walsh reports on the expanded options for audience targeting introduced in LinkedIn ads early last year, how LinkedIn ads work, how the enhanced options help marketers, and how they are likely to be received by LinkedIn users.

Linkedin 100

Linkedin Tactics Tips Best Practices 100

Webbiquity

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

DECEMBER 27, 2011

Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Paul Chaney walks through the process of creating a Facebook ad campaign, from identifying your goals and target audience to designing ads and setting pricing. It’s approaching one billion users worldwide.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Webbiquity

OCTOBER 5, 2010

51% of active Twitter users follow companies, brands or products on social networks. Twitter users frequently exchange information about products and services.” Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World. 7 Insanely Useful Ways to Search Twitter for Marketing by OPEN Forum.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

MARCH 3, 2015

The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Advanced Twitter Marketing Techniques by Flying Man Productions. How to Build a HUGE, Targeted Twitter Following In 20 Minutes a Day by Boom Social. Image credit: Buffer.

Twitter 100

Twitter Paid Content Tips Ideal Customer Profiles 100

Webbiquity

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. How Small Businesses Can Use Social Media at Events by MyBeak Social Media.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. How Small Businesses Can Use Social Media at Events by MyBeak Social Media.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. However, social media is more likely to increase positive thinking around a product and brand.&#. The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 31, 2017

These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more. 1) Google Analytics. Google Review Count: 600. 5) W3Counter. Pricing: free.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Webbiquity

OCTOBER 26, 2017

You’ve just kick-started your new company with the perfect product or service. To make sure your target demographic is drawn to your offering rather than your direct competitors’, you need a stand-out marketing campaign. Guest post by Ashley Phillips.

Paid Search Agency 224

Paid Search Agency Advertising Agencies Marketing Management Marketing & Strategy 224

Webbiquity

DECEMBER 2, 2014

67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. 5 Online Demographics Stats. Target Marketing ). 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Twitter Demographic Report – Who Is Really On Twitter? While 28% of U.S. Twitter Statistics. by PalatnikFactor.com.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 16, 2010

30 Tips: The Productivity Guide of Social Media by WebStudio 13. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. 25 Characteristics of Highly Effective Social Media Campaigns by Social Media Today.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100