Convince & Convert

FEBRUARY 1, 2018

Beginning February ninth, the neglected cable boxes that occupy our living rooms will get some much-needed attention. Or, if you’re like me, with no cable to speak of, you’ll frantically search the world wide web for Olympic coverage. All month, Americans will switch on the tube to ignite dormant dreams of snow-dusted Olympic fame.

Cable 115

Cable Social Media Paid Search Agency Eye-Tracking 115

Vidyard

MARCH 14, 2014

Create a conflict (or a villain) One of the best storytelling pieces I read this week was about Jennifer Lee, the now Oscar winning co-writer and co-director of Disney’s Frozen. Focus on an engaging storyteller Have you ever met someone who just “gets it”? Tell a story about the bigger picture.

Storytelling 51

Storytelling Video Marketing Cable Viral Marketing 51

Bannerflow

MARCH 11, 2022

In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Effective storytelling helps to make your company something others want to engage with, whatever channels or media you choose to use. Photo and video posts also generate more engagement than those using just text.

Trends 111

Trends Planning Work Management Marketing Management 111

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT.

Marketing AI 87

Marketing AI Advertising Agencies Planning Broadcasting 87

ClickZ

JANUARY 21, 2021

AR technologies for product packaging can benefit you in a number of ways: Powerful brand storytelling. The cable channel launched a smartphone app with the name ‘Dig Decoder’ to give hints about the game. For instance, The British Museum signed a partnership with the smartphone company Samsung to build AR apps for this purpose.

Marketing & Strategy 140

Marketing & Strategy Marketing Strategy Planning Work Management 140

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT.

Marketing AI 80

Marketing AI Advertising Agencies Planning Broadcasting 80

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. TV used to be the king of storytelling -- in a short span of time, you'd get a scene, a protagonist, a problem, and a solution. Video ads are online now, too. Advertising follows attention.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Content Standard

AUGUST 31, 2018

Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly. Are Your Brand Storytelling Senses Tingling? Leave it to the nightmare of cable-TV providers to take first advantage in this new mobile video space.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Parse.ly

SEPTEMBER 10, 2021

” “Turner IGNITE is now providing those services to help you get better penetration and audience building across all of the Turner Broadcasting and cable networks that they manage.” ” Accenture, IBM, Deloitte PwC. “Four in 10 of the largest agencies now on the planet are no longer what we would consider agencies.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Parse.ly

SEPTEMBER 10, 2021

” “Turner IGNITE is now providing those services to help you get better penetration and audience building across all of the Turner Broadcasting and cable networks that they manage.” ” Accenture, IBM, Deloitte PwC. “Four in 10 of the largest agencies now on the planet are no longer what we would consider agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Digilant

OCTOBER 5, 2021

Just as TV streaming surpassed traditional cable viewing in the United States this year, digital audio has dethroned its traditional counterparts. As we approach the end of 2021, we can confidently say this trend hasn’t slowed down. Instead, we’re approaching a turning point in the world of audio. Benefits .

Ads 52

Ads Campaigns Cable Advertisements 52

ClearVoice

APRIL 20, 2022

Here are some ways a brand might appeal to these emotions in their marketing: Anger: A phone or cable provider who knows that their competitor’s customers are angry about lousy customer service could showcase how friendly and accessible they are. There’s an adage in storytelling that says you should “show, not tell.”

Content Marketing 52

Content Marketing Top of Funnel Planning Content 52

Marketing Insider Group

OCTOBER 12, 2015

I felt strongly that video and visual content would dominate the consumer landscape as brands focused more on entertaining and informing their customers through visual storytelling. Their talent in storytelling will be put to much better use telling actual stories instead of trying to interrupt the ones we want to pay for.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

DivvyHQ

DECEMBER 2, 2016

It was intriguing to hear about his role in pitching (or failing to pitch) House of Cards to various cable networks, but then how Netflix embraced the project with open arms. And finally, he put his teaching hat on and shared some of his learnings about the power storytelling. Michele Linn’s Favorite Content Marketing Video.

Video Marketing 40

Video Marketing Content Marketing Cable Content 40

Hubspot

SEPTEMBER 2, 2019

True colors: in 1966, bright yellow cables connected System 360 control panels to circuit boards, allowing the system to multiply two 10-digit numbers 400,000 times a second. ?? Swipe to today, where blue and red cables are helping deploy workloads in over 60 IBM Cloud data centers all around the world. Storytelling.

Tips 76

Tips Cable Paid Search Agency Amazon 76

Content Standard

APRIL 8, 2015

But in today’s digital era, do brands even need to spend their marketing dollars on a cable premiere to capture a captive audience? Combine your message with an effective storytelling technique and Kelly and Jimmy are sure to take notice—without ever needing to take their eyes off their mobile devices.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Content Marketing Institute

MARCH 30, 2018

Cable news, Rohit points out, is having a banner year because it’s selling outrage. Non-Obvious trend: Back-storytelling. Media, algorithms, and advertising combine to create a perpetual stream of noise often intended to incite rage and illicit reactionary anger usually shared through social media. What’s the problem?

Curation 108

Curation Content Marketing Proposals Dwell 108

Content Standard

SEPTEMBER 2, 2016

The results of this new relationship will be evident over the next few months, but both Twitter and the NFL believe this arrangement may take the wind out of the sails of traditional TV broadcasting, where live events have endured as an attraction of cable television.

Video Marketing 71

Video Marketing Planning Best Practices Paid Search Agency 71

SmartBug Media

MARCH 19, 2020

Magnet Media is a great resource for learning more about storytelling in general. If cable providers can give us on-demand video, then surely you can do the same with your content. Magnet Media’s blog is a combination of written copy and actual video. The blog provides occasional information on content marketing as a whole.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

FEBRUARY 10, 2020

According to the script they just gave me, Hulu has your favorite cable channels, plus the greatest shows, movies, and originals of all time. Storytelling is a great tactic that allows your viewer to get intrigued and engaged by memorable content. To learn more about storytelling, check out this helpful guide.

Paid Search Agency 76

Paid Search Agency Ads Cable Storytelling 76

Marketing Insider Group

APRIL 30, 2013

Douwe Bergsma ( @ douwebergsma ) of Georgia-Pacific laid out three critical requirements for the role: “CMOs need to be 1) scientists 2) storytellers and 3) army generals.” Stephanie Anderson of Time Warner Cable, reinforced that point: “We need to continually train and educate internally.”.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Content Standard

JULY 15, 2015

During his keynote at last month’s inaugural Content Rising Summit, Tom Gerace, Skyword’s founder and CEO, urged marketers in the audience to think bigger when it comes to brand storytelling. He asked the crowd , “Why wouldn’t Coca-Cola bid against NBC for the broadcast rights to the Olympics? Consider Mad Men.

Brand Identity 40

Brand Identity Branding Cable Marketing Proposals 40

Vidyard

JANUARY 30, 2014

The evolution of media simply dictates that brands will take the television experience (something familiar) and move what works (storytelling) to the Internet where more people are hanging out (millennials don’t subscribe to cable, but turn to the Internet instead).

Brand Identity 51

Brand Identity Branding Paid Search Agency Television marketing 51

Content Standard

AUGUST 10, 2018

The cable channel FX recently announced that it would be creating a documentary series called The Weekly inspired by the success of the podcast. The show’s main obstacle was that it needed to strike a balance between creating great content and promoting its own business goals. “This is an incredibly popular show. .

Paid Search Agency 42

Paid Search Agency Work Management Cable Marketing & Strategy 42

Contently

MAY 2, 2018

Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. But first, let’s pause for a picture of a dog eyeing a slice of pizza. Okay, back to the plan. Where do these potential book buyers hang out, you ask?

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Content Standard

DECEMBER 10, 2016

Traditional TV has been dead for years, and now cable consumption, as you’ve likely heard, is diminishing. Who knows, maybe one day we’ll even look back on video marketing and brand storytelling with the same nostalgia that many of us hold for the television of our youth. This is a story that only time can tell.

Video Marketing 40

Video Marketing Television marketing Paid Search Agency Cable 40

Hubspot

JANUARY 23, 2017

Canvas ads can also be great for B2B and are a storyteller's dream. It’s easy to imagine a future where Facebook is the most watched video channel, larger than cable, YouTube, or Netflix. Ad Units: Facebook is also rolling out better B2B ads, like Lead Ads and Canvas.

Facebook 28

Facebook Paid Search Agency Ads Marketing AI 28

Martech

FEBRUARY 9, 2023

Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It The advantage that brands and agencies gain by using CTV advertising is the ability to control their ad dollars while still hitting the right demos.

Paid Content 86

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 86

Sword and the Script | B2B

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Convince & Convert

DECEMBER 7, 2023

When a visitor sees “someone in Florida bought solar panel extension cables,” it fosters trust and resonates with those from the same locale. Storytelling With Depth People remember stories more than statistics. Supports multiple languages catering to a global audience.

Campaigns 135

Campaigns Planning Paid Search Agency Peer-to-peer 135

ClearVoice

MAY 15, 2020

The foundational skills of storytelling, knowing your audience, and making authentic content will always be the baseline to attract viewers. Bio: Dominic Ow created the popular internet series ‘Every Singaporean Son’ for the Singapore Ministry of Defence in 2010, which crossed over to cable TV. Storytelling for social impact.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

ClearVoice

FEBRUARY 1, 2020

For example, at home most viewers are cutting the cable, and hardly anyone watches network TV at their regularly scheduled times anymore. What will happen to the public institutions that value storytelling for its purpose in helping democracy function?

Cable 59

Cable Television marketing Storytelling Amazon 59

Contently

JULY 14, 2016

The power of dramatic storytelling is why people still study The Iliad and The Odyssey 2,500 years after their first telling, why we keep forcing Shakespeare on high schoolers, and why #GoT trends on Twitter for 10 consecutive weeks a year. To be successful, creators have to be raw and available, not over-produced and polished.

Youtube 60

Youtube Cable Television marketing Storytelling 60

Contently

NOVEMBER 30, 2018

Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9 billion monthly users.

Youtube 167

Youtube Video Marketing Cable Paid Search Agency 167

Content Standard

JUNE 13, 2018

While the original Twin Peaks captivated cable viewers each week back in the early 1990s as they eagerly awaited a new episode, the modern TV landscape no longer requires audiences to delay their gratification for answers. The Sixth Sense received six Oscar nominations and was critically acclaimed for defying storytelling conventions.

Marketing & Strategy 76

Marketing & Strategy Marketing Strategy Cable Storytelling 76

Webbiquity

MAY 23, 2017

The catchy graphics and simple storytelling technique, focused on how the tool helps in solving a problem rather than listing out product features, is perfect for grabbing audience attention. Check out the video here. Find ways to engage your audience: Interactive content.

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257

Outgrow

JANUARY 22, 2020

Their client stories and other series full of storytelling are proving to be a blockbuster. This audio cable manufacturer associated with ActiveCampaign to revive their abandoned carts. MarketScale creates B2B video content in the marketing domain for educational purposes. They are using Wistia Channel to host their video content.

Marketing Analytics Tools 75

Marketing Analytics Tools Marketing Automation Services Tools Cable 75