Content Standard

APRIL 8, 2015

Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. Broadcast and Social Join Forces. It’s well known that broadcast programming events, such as the Super Bowl and the Grammy Awards, attract the biggest audiences every year.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Content Standard

SEPTEMBER 2, 2016

The results of this new relationship will be evident over the next few months, but both Twitter and the NFL believe this arrangement may take the wind out of the sails of traditional TV broadcasting, where live events have endured as an attraction of cable television.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Content Standard

JULY 15, 2015

During his keynote at last month’s inaugural Content Rising Summit, Tom Gerace, Skyword’s founder and CEO, urged marketers in the audience to think bigger when it comes to brand storytelling. He asked the crowd , “Why wouldn’t Coca-Cola bid against NBC for the broadcast rights to the Olympics? Consider Mad Men.

Brand Identity 40

Brand Identity Branding Cable Marketing Proposals 40

Martech

FEBRUARY 9, 2023

Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It The advantage that brands and agencies gain by using CTV advertising is the ability to control their ad dollars while still hitting the right demos.

Paid Content 82

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 82

Sword and the Script | B2B

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

ClearVoice

MAY 15, 2020

Plus, get further insights on the writing and wisdom needed behind any good video, whether it’s broadcast live or not. The foundational skills of storytelling, knowing your audience, and making authentic content will always be the baseline to attract viewers. Storytelling for social impact. The importance of pre-production.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Hubspot

NOVEMBER 7, 2018

TV Ads in the 1980s and 1990s: Super Bowl and Storytelling. The 80s and 90s were also all about storytelling in advertisements. Lots of other companies followed this storytelling model, too. Penetration is the number of households who own a TV or subscribe to cable. Broadcast / Cable TV Ad. Coverage Map.

Paid Search Agency 68

Paid Search Agency Cost Per Thousand Ads Cable 68

Contently

APRIL 21, 2017

But I think that the complexity of their drugs makes it nearly impossible for the networks and cable and media outlets to really govern them the way that they would a box of cornflakes or the efficacy of toothpaste.” .” “I do believe [pharmaceutical companies] have a right to inform and advertise,” O’Leary added.

Paid Search Agency 156

Paid Search Agency Advertising Agencies Companies Content Marketing 156

chiefmartech

FEBRUARY 9, 2016

This is, by far, the most epic gathering of marketing technology professionals in the world to date — and the best opportunity to meet an incredible set of your peers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Single Grain

NOVEMBER 28, 2023

Its unique ability to combine storytelling with visual and auditory stimuli makes it highly effective in creating memorable and impactful brand messages. Since 84% of people say they bought a product or service after watching a brand’s video, video advertising can result in more conversions. According to eMarketer, CTV ad spend in the U.S.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126