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Cybersecurity Trade Shows Not To Be Missed in 2018

Envy

The RSA Conference is one of the most popular and well-loved shows of the season. The show is in April this year with sessions that quickly get fully booked. The seminars on Monday include " GDPR Essentials " and an accompanying session " IAPP: Security's Role in GDPR Compliance ”. RSA Conference. Information Security Europe.

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Event Innovation: Increasing Engagement & Event Success Post-COVID

Lead Liaison

The buzz words during the past few years have been “innovation” “new normal” “hybrid” “creative”. Specifically, we need this “innovation” in today’s events and seminars. Bottom line – There is a better way to engage attendees and collect leads at trade shows. During that time, we were forced to change.

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Defining demand generation, lead generation, and inbound marketing, and why you need all 3.

NuSpark Consulting

Demand generation strategies and key tactics include developing programs aimed at promoting new product features, building consumer “buzz,” engaging existing and prospective customers with orchestrated touch points throughout the process of optimizing lead conversion and the sales cycle.

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Trade shows. Training seminars. Marketing and sales events. Product launches and demonstrations. Team meetings.

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B2B Lead Generation Blog: Telemarketing big with Xerox

markempa

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. However, as Krol’s article shows, the telephone shouldn’t stand alone.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

Think about your last trade show or live seminar. Event-specific signage and an entire on-site team drove buzz and awareness. In fact, salesforce.com generated more buzz with: Photos – Immediately after the event, salesforce.com posted photos of the flash mob-style meet-up online. Event Marketing.

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B2B Lead Generation Blog: Blogging & RSS Events

markempa

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 The live workshop will take place in Washington, DC on February 17th.

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