markempa

APRIL 18, 2007

As a result there’s been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a greater emphasis on measurability. With that said, I think it is important to remember that buying lead management software and dashboards tools is akin to buying a high performance stock car.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me." " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

NOVEMBER 8, 2005

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Post on Google Buzz. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

markempa

APRIL 5, 2006

The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

AUGUST 29, 2007

« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

AUGUST 10, 2005

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

JUNE 7, 2005

A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product. As a result, their new software product went from zero to $8 million in its first year and their revenue more than doubled in their second year to $20 million.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

NOVEMBER 17, 2005

The best part was that their solution was not buying CRM software instead, they focused on developing collaboration and teamwork. The best part was that their solution was not buying CRM software instead, they focused on developing collaboration and teamwork. I agree with all of the suggestions in the case study.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

FEBRUARY 1, 2006

It explains how Steelwedge, " a previously little-known software company became a trusted and admired brand in a couple of short years. It explains how Steelwedge, " a previously little-known software company became a trusted and admired brand in a couple of short years.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. This leads to a problem that affects 87% of B2B marketers.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Webbiquity

FEBRUARY 1, 2010

Online brand reputation or social media listening software – a review of 26 tools by SMART Insights Digital Marketing Blog. 20 Free Buzz Monitoring Tools by Econsultancy. Social Media and Public Relations. Marc Meyer. Dave Chaffey. Sphinn: SEO/Social Media Niche Site by Search Engine Marketing Group. by SEM Nook.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

MAY 4, 2010

Organizations evaluated, bought, and deployed software that everyone was supposed to use. For instance, open source software and the Freemium model are allowing for a more organic, bottom-up adoption of many applications and technologies. I like the way that you phrase that. Yes, there are strong parallels. Enterprise 1.0 is different.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

The Effective Marketer

JUNE 21, 2009

Earn attention: create something great and distribute it online to generate buzz Nobody cares about your products: they care about solving their problems Lose control: trying to control all your content will work against your attempts to get your ideas heard. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

MAY 18, 2010

Social Media Explorer -- Jason Falls is constantly pumping out great posts on social media's impact on marketing and public relations. The Future Buzz. -- Adam Singer takes a clear approach to social media marketing and SEO topics and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

markempa

NOVEMBER 15, 2005

Read More] Tracked on October 05, 2005 at 08:15 AM Comments Prediction: Lead generation dashboards will likely be a hot topic As marketing performance management (MPM) continues to evolve, I anticipate that marketing and lead generation dashboards will become a hotter topic.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Online Marketing Institute

NOVEMBER 2, 2009

Public relations (PR) is pretty much the opposite—it produces limited immediate and direct results, but builds your brand in the eyes of prospects, the media, analysts and other influencers over the long term. facilities management software) and branded searches (e.g. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

SEPTEMBER 14, 2010

Who We Are Depends on Where You Reach Us Software vendors are realizing that the social media is more than just a networking fad – CB radio for the Millennials – but rather represents a society living in multiple locations at once. You can also try it for free. You can also try it for free.

Social Media 124

Social Media Work Management Marketing Management Media 124

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This internal buzz stimulates action. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

FEBRUARY 11, 2010

How many developers have the liquidity to host their own software? I'm not saying I necessarily believe everything corporate America tells me, but Apple has indicated that the App Store is essentially a break-even proposition. Between hosting and implementation, there is no doubt that there are substanial costs involved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . That is, if you can translate all those additional site visits, downloads, and re-tweets into sales.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Hubspot

MAY 11, 2010

Every business wants free positive publicity , but getting people to talk about your company and product for free isn't easy. Dropbox , a cloud storage company, has been able to grow from a software startup with fewer than 100,000 users to more than 4 million users in fewer than two years. That all sounds pretty smart right?

Viral Marketing 28

Viral Marketing Word of Mouth Marketing Budget Planning 28

Optinmonster

DECEMBER 3, 2023

In most sales funnel presentations you’ll see a chart similar to the one above, but we think it’s actually easier to understand the sales funnel when you don’t use the buzz words for each stage. Check out our list of the best live chat plugins and software ! Top Tools: Want to add live chat to your site?

Top of Funnel 104

Top of Funnel Conversion Rate Conversion Cross-Selling 104

Buzz Marketing for Technology

JULY 22, 2008

Website. ); Categories (+) Running a Business (182) Getting Organized (27) Employees (19) Staying Inspired (15) Growth Strategies (13) Doing Green Business (11) Business Ethics (7) Measuring Success (7) Healthcare & Insurance (6) Accounting and Financial Management (5) Business Taxes (5) Business Partners (4) Manufacture a Product (4) Outsourcing (..)

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Convince & Convert

JULY 6, 2010

Palo Alto Networks created a new software that any IT department would be interested in. Employees are going to find a way around the policy and CIOs or IT departments should try to find a happy medium where some social media apps will be blocked and some left accessible. link] #socialmedia #socialresponsibility Brian611 great post Anne!

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

JUNE 10, 2014

The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business , the Google+ experts; SAP , a German multinational software company; Canva , the Australian, “amazingly simple” graphic design app; global retail giant Walmart ; and the world’s largest credit union Navy Federal.

Social Media 153

Social Media Media Public Relations Work Management 153

Convince & Convert

JUNE 24, 2010

My credentials: over 20 years in Corporate America, including doing marketing for a metals company (try doing that gig at McCormick Place, I dare you), McDonnell Douglas ISG, and working in the marketing department at Motorola Corporate's Global Software Division. Relationships.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 20, 2010

That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms. I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JUNE 22, 2010

A B2B software company, or Skittles? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 28, 2010

Also, although manual, you could pay attention to with what software your fans are posting to your Facebook fan page. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Fifty percent! The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 BigCommerce , a company that offers e-commerce shopping cart software, routinely reaches out to its Facebook fan base to identify reference customers and uncover interesting use cases for the media. Thanks for the great article.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

The ROI Guy

NOVEMBER 4, 2010

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going going so our COMMUNITY INFLUENCERS ?can

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MAY 26, 2010

Lots more thinking around content strategy now, rather than content management software. Lots more thinking around content strategy now, rather than content management software. link] jaybaer It will. Just like websites.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend.

Social Media 158

Social Media Media Paid Content Work Management 158