Webbiquity

MAY 31, 2016

” — B2B PR Sense Blog. Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards.

Tools 100

Tools Best Practices Enterprise Management PR 100

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Webbiquity

MAY 21, 2015

She also hosts the highly popular weekly Viral Content Buzz Twitter chat. Gini Dietrich is a top PR pro, author of Spin Sucks and co-author of Marketing in the Round (incidentally a great primer on building a team to execute a web presence optimization strategy ), and tweeter of consistently good stuff.

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. And what better way to get people talking than actually doing something that gets people buzzing? Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth.

Word of Mouth 134

Word of Mouth Paid Content Conversion Work Management 134

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. But the PR team exponentially multiplied the incident’s value to salesforce.com. Event-specific signage and an entire on-site team drove buzz and awareness. And it went beyond the physical location. Video Marketing.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do?

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Buzz Marketing for Technology

JANUARY 12, 2010

But even better than that because Mister Splashy Pants was so popular and a viral sensation the Government of Japan decided to abandon plans to kill humpback whales in the Southern Ocean before Greenpeace even left the dock! Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media. Share it on StumbleUpon.

Digg 100

Digg Advertising Agencies Buzz PR 100

Hubspot

SEPTEMBER 5, 2019

If you're trying to achieve success for your product or service with a word-of-mouth approach, make sure your campaign includes these qualities so you can effectively create buzz around your product from the ground up. Get ahead of any potentially bad PR by being the one to break bad news. Need inspiration?

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Remember that it takes nanoseconds for a bad experience to blow up on social, but it only takes seconds for a positive experience to go viral as well.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Convince & Convert

SEPTEMBER 7, 2010

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

B2B Marketing Savvy

AUGUST 27, 2009

Twitter blurs the line between marketing, PR, web, advertising, training, etc. Twitter’s real-time nature impacted greatly the thinking and deliverables around metrics/measurement; Most stakeholders did not understand the viral nature of social media, blogging, etc. . Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Case Study 40

Case Study Case Studies Barriers Buzz 40

Adobe Experience Cloud Blog

NOVEMBER 4, 2013

This unprecedented co-branding partnership between Google and Nestle fueled buzz for both brands and started a discussion around the future of similar arrangements. Do your due diligence to ensure your co-branding partnership doesn’t end up in a huge PR fiasco that reflects negatively on your company. Partner with the right brands.

Google 48

Google Advertising Agencies Brand Identity Branding 48

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Which brings up the whole “viral&# aspect of the platform.

Social Media 115

Social Media SEO Marketing Websites PR 115

markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. If we got some of the right people using it, we would get sort of a viral adoption effect. Get press Three startups I looked at had meaningful success with early PR. Normally PR is a terrible channel. That’s why they work. In B2B, it always starts with hand-to-hand combat.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

MAY 24, 2017

This exposure could stem from your own SEO efforts, high-quality content you publish that goes viral, great customer experience delivered, or pretty much anything else your brand does that compels individual users to create content with your brand's name on it. It's a win-win situation, as brands greatly benefit from the buzz.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I’ll be back in a couple weeks. fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Webbiquity

MAY 30, 2010

Advertising & PR. From rapping preppies and a disturbing Australian Flash Dance take-off to John McCain and Paris Hilton, Jim Nichols reviews a slew of the most entertaining viral video ads of last year. The gold standard of viral videos. Post on Google Buzz. Evian Roller Babies international version – YouTube.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Convince & Convert

AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Content Standard

FEBRUARY 13, 2016

For some, it may be memories of a grandiose PR stunt. In this, experiential marketing tends to differ from other marketing messaging by making information or calls-to-action secondary to the goals of awareness, loyalty, and buzz for a brand. For others, it might be nostalgia for a more subtle and inviting campaign.

Best Practices 40

Best Practices Paid Search Agency Buzz Loyalty 40

Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Contently

APRIL 26, 2016

As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site. Over the past three and a half years, Journey has earned millions of readers each month with consistent viral successes. This year, the term appeared nearly 1,200 times in the schedule. billion users.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. With so many giveaways on the web, a great prize is far from enough to influence viral reach. Provide customer incentives.

Blogger 48

Blogger Word of Mouth Ad Exchange Viral Marketing 48

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. And thanks to for tippping me off to Compendium. Wasn't aware of it before but sounds like something I need to dig into.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MAY 13, 2010

It’s not viral unless it is. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Activate your fans, don’t just collect them like baseball cards. Man: …… your awesome. Im Jay Baer.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Hubspot

JUNE 10, 2016

Viral videos can be viewed in every continent across the world in a matter of hours. Commonly referred to as “the front page of the internet,” Reddit should be one of the first destinations you visit to find out exactly what people are buzzing out during the day. Working Popular Trends and Events Into Your PR Strategy.

Trends 28

Trends Content PR Viral Marketing 28

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. A new product launch. A write up on a blog. Trade show. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? And companies with better reputation and buzz around them should (theoretically) do better than their competition. If it’s not, then we don’t.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

JUNE 1, 2011

When done right, social media will help your contests go viral. Generate pre-contest buzz. Contests present a terrific way to create PR opportunities and to reach out to your target audience effectively. People love to share great content, and the social channel only makes it easier to spread the word about your promotion.

Social Media 28

Social Media Media Buzz Blogger 28

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. And at the execution level, it’s an important distinction. link] [link] T.J.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Hubspot

JANUARY 4, 2012

If you're trying to achieve success for your product or service with a word-of-mouth approach, make sure your campaign includes these qualities so you can effectively create buzz around your product from the ground up. Get ahead of any potentially bad PR by being the one to break bad news. Know Your Audience. Don't Restrict People.

Word of Mouth 28

Word of Mouth Marketing Strategy Marketing & Strategy Buzz 28

Online Marketing Institute

NOVEMBER 10, 2010

Are you using the same tired buzz words and industry jargon? Other posts by Dianna Huff Our Sponsors « How to Grow a Content Creator: A 3-Month Boot Camp (Months Two and Three) How to Use Social Media to Drive Your PR Goals » [link] Jon Thomas You really can’t stress #3 enough. Do your messages sound the same?

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40