Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. This is what drives that immediate flood of traffic to a new product launch. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 105

Social Media Paid Content Lead Scoring Lead Ranking 105

Webbiquity

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Webbiquity

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. 75% of B2B buyers use social media to discover new products and services.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But my monism was shaken not just by our social media award winners but by something else I saw this week.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But my monism was shaken not just by our social media award winners but by something else I saw this week.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?)

PR 100

PR Social Media Media Blogger 100

Writing on the Web

FEBRUARY 21, 2011

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? I asked social media expert AnnaLaura Brown to write a guest post. For LinkedIn you have a couple of options as well. Your first option is to add the WordPress blog option to your Linkedin profile. Post on Google Buzz.

Twitter 100

Twitter Linkedin Digg RSS 100

Webbiquity

JUNE 8, 2010

With all of the hype surrounding social media, knowing how to dip your toe in the water without falling into the deep end of the social media pool can be challenging. And how do you optimize the time you spend with social media sites? Subscribe to LinkedIn Answers for your segments and/or categories.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Go Beyond SEO

AUGUST 19, 2015

Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan?

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Follow customers into social spaces. Consider your current social media marketing activities.

Sales Management 120

Sales Management Social Media Work Management Process 120

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Optinmonster

DECEMBER 28, 2023

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? And with marketing tools and social media management tools , connecting with similar companies is much easier. Increased foot traffic for both of us, with minimal marketing spend. You can see it everywhere.

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. Because, if your social media efforts are effective, people are going to come to your brand’s website. to a brand.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Webbiquity

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Writing on the Web

JULY 27, 2010

What are you doing or not doing on your blog that screws up your traffic? I’m posting twice a week, but I’m still not getting comments, and my traffic stats stink. I can almost predict where the low traffic problems come from based on looking at a lot of blogs over the last five years. Can you take a look?&#.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Website traffic. Social listening.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Webbiquity

OCTOBER 9, 2018

The second one is that you should consequently follow your message and stick to it, on every step, so ad, email, social media, landing page. The following are parameters you can use to personalize your website: Traffic source: paid media, organic, direct, social media, specific referrer.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. This is different than lead generation, where the goal is converting traffic. Along the way we’ll explain the research that prompted these recommendations.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list.

Social Media 89

Social Media Media Ideal Customer Profiles Lock-In 89

Brandpoint

MAY 30, 2019

An organic way to encourage social advocacy: Getting placement on a big media site is a big deal, and the subject of the interview should share the post on social media to create a positive buzz around your brand. Why is video marketing so important? Drop us a line to let us know how we can help you.

Video Marketing 114

Video Marketing Thought Leadership Distribution Buzz 114

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program.

Social Media 100

Social Media Social Marketing Planning Media 100

Tomorrow People

FEBRUARY 5, 2013

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? 2) Listens to the Buzz.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Tomorrow People

FEBRUARY 5, 2013

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? 2) Listens to the Buzz.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Directive Agency

JULY 31, 2023

A great B2B marketing campaign resonates with your audience and is often talked about and shared on social media, something other B2B marketers look to for inspiration. Will you push your message through a social media campaign, search engines, or other various channels? Measuring Success What’s the goal?

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

SmarkLabs

JUNE 13, 2022

If you need more insights, look to 3rd party resources such as LinkedIn or online job boards where you can pull information from job listings matching your customer profiles. The goal of the content associated with your website, emails, and social media is to advance buyers through the sales and marketing funnel. Opportunity ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Anyword

JANUARY 21, 2022

The goal of content marketing is to establish trust, position your business as an industry leader and ultimately drive more traffic to your website (and ideally more sales). One way you can do all of these things is by using one or more content marketing tools. Top Content Marketing Tools. But that’s not all.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. If you’re producing blogs and posts for social media, then content curation can save you time and capital. The world of social media has completely revolutionized how people consume content.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Optinmonster

FEBRUARY 15, 2024

Social media SEO, let’s talk about it. The lines between social media and search engine optimization (SEO) are increasingly blurring. This is where the concept of social media SEO (or SEO Social Media) comes into play. What is Social Media SEO?

Social Media 86

Social Media SEO Media Lead Scoring 86

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Buzz Marketing for Technology.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. It’s a Good Cross Between Facebook and LinkedIn.

Google 120

Google B2B Marketing B2B Case Study 120

Parse.ly

SEPTEMBER 26, 2022

Social media analytics tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Social media traffic is also difficult to understand in Google Analytics. It’s often lumped into the direct traffic category.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Brandpoint

AUGUST 12, 2019

One of the easier ways to start gaining traffic as a tech startup is by creating a blog. Get Social. Another way to tell your story and gain organic traffic is by posting regularly on social media. For tech companies, I would say that LinkedIn, Twitter and Facebook are safe bets for your audience.

Startups 80

Startups Content Marketing Tips Advertising Agencies 80

NuSpark Consulting

NOVEMBER 16, 2016

The first year, watch metrics for web traffic, the number of backlinks and sharing on social platforms to see if you’re on track. You’re building buzz and increasing awareness. As web traffic continues to climb, your website should ascend in the search engine rankings to page one for some of your targeted keyword phrases.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

Writing on the Web

JULY 26, 2010

And they do go to Facebook , Twitter , and LinkedIn. My own traffic building program, The Ultimate Traffic Formula, How to Avoid Blog Oblivion. Post on Google Buzz. Share this on LinkedIn. Related posts: 4 Time-Saving Tips for Social Media Marketing. I’m not saying that. Share this on Facebook.

Ning 100

Ning Business Digg Buzz 100

Valasys

MARCH 23, 2021

Owing to its importance, link-building is quite is in buzz nowadays. Though white-hat link-building strategies take time to bring-in the traffic, it is considered the best practice for long run. Post Shareable Links: Only creating content with appropriate keywords is not enough to boost traffic of website.

SEO 52

SEO Marketing & Strategy Link Building Lead Scoring 52