Softening the Ask – How to Improve Opt-in Form Conversions
FunnelEnvy
OCTOBER 2, 2023
Gartner reports that B2B prospects’ behavior is changing. Even for mobile phones and tablets, devices that don’t have a “fold” per se, presenting the form sooner rather than later is a best practice. Variety and Personalization Bombarding users with the exact offers repeatedly feels like an annoying buzzing fly.
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