Martech
FEBRUARY 6, 2024
And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Nothing symbolizes Super Bowl tradition like Budweiser’s iconic Clydesdales, especially when you throw a dog in the frame and call it ‘Old-School Delivery,’” Gartner marketing analyst Andrew Frank told MarTech.
Martech
NOVEMBER 15, 2023
With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love.
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Salesforce Marketing Cloud
DECEMBER 12, 2022
During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory.
Exo B2B
SEPTEMBER 25, 2019
Recently, the technology watchdog firm, Gartner, published its famous “Hype Cycle” on marketing-related technologies or, if you prefer, “martech” In case you didn’t know, every year, the US firm publishes its Hypes Cycles for everything related to technology. Five Cycles. These cycles have names and lifespans.
6sense
NOVEMBER 5, 2021
He’s not only a Distinguished VP, Advisory at Gartner, he’s also the co-author of books that have become “bibles” to many of us in sales and marketing: The Challenger Sale and The Challenger Customer. Our CMO Coffee Talk group was absolutely buzzing before, during, and after Brent’s visit — and not just because we’re all over-caffeinated.
FunnelEnvy
OCTOBER 2, 2023
Gartner reports that B2B prospects’ behavior is changing. Variety and Personalization Bombarding users with the exact offers repeatedly feels like an annoying buzzing fly. For those in the early stages, offer educational resources. Quizzes are a way to gamify forms and work well for some audiences.
6sense
SEPTEMBER 14, 2021
He’s not only a Distinguished VP, Advisory at Gartner, he’s also the coauthor of books that have become bibles to many of us in sales and marketing: The Challenger Sale and The Challenger Customer. Our CMO Coffee Talk group was absolutely buzzing before, during, and after Brent’s visit — and not just because we’re all overcaffeinated.
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