Buzz Marketing for Technology

JUNE 27, 2008

Advice & Opinion. Advice and Opinion. Advice & Opinion : Difference Engine. Advice & Opinion from more than 90 of ITs most insightful thinkers. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Webcasts |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Advice & Opinion. Advice and Opinion. Forrester Wave: Service Desk Management Tools, Q2 2008. Read Forresters advice for deploying an enterprise mobile solution. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. “We recognized the need to step up our game,&# says Lisa.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 157

Social Media Media Paid Content Work Management 157

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Image: Versions of the SiriusDecisions Demand Waterfall. Optimize your profiles and engage with your audience.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 41% provide opinions about products/services. 19% seek customer support. population).

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Make Social Portable Facebook’s true genius isn’t Facebook.com, it’s Facebook Connect, allowing consumers to import their friends and their friends’ opinions onto hundreds of thousands of other Web sites.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Martech Advisor

OCTOBER 18, 2019

This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. Product Reviews.

Practices 43

Practices Examples WOM Media 43

Hubspot

OCTOBER 15, 2013

Opinions are like blogs: Everyone has one. It’s why we cry at the end of Forrest Gump. Often we get caught up in those industry buzz phrases we think are necessary in order to attract business. This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. We’re here to be told a story.

Storytelling 28

Storytelling Marketing Budget Creation Buyer Personas Marketing Budget 28

Hubspot

OCTOBER 15, 2013

Opinions are like blogs: Everyone has one. It’s why we cry at the end of Forrest Gump. Often we get caught up in those industry buzz phrases we think are necessary in order to attract business. This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. We’re here to be told a story.

Storytelling 28

Storytelling Marketing Budget Creation Buyer Personas Marketing Budget 28

Online Marketing Institute

NOVEMBER 1, 2010

Corrected now :) 4 days 10 hours ago More tweets » This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelabs clients, or the contributors respective employers or clients. this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. Laurie Sullivan reports Forrester research discovering that three-quarters of technology vendors have embraced SEO; less than 10% don’t use search optimization at all. SEO Research and Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Convince & Convert

SEPTEMBER 21, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 40

Social Media Paid Content Tools Media 40

Buzz Marketing for Technology

FEBRUARY 9, 2011

I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. Disclaimer – these are my opinions formed by my conversations with these firms). They are the “Leaders in Social Intelligence&# – according to Forrester.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Which do you believe? Even though the numbers are small, is the Twitter effort worth it?

Twitter 147

Twitter CRM Business Paid Search Agency 147