Convince & Convert

JUNE 8, 2012

Read on for a special episode, live at BlogWorld NYC , with insights from Scott and Jim about the future of self-publishing vs. traditional publishing. They just want to be able to manage their Facebook page. Because I think about my mom, and I wonder if my mom, who’s a fairly active Facebook user. Listen Now.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? That would be a interesting exercise, wouldn’t it?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Sprout Social

JUNE 20, 2019

Why Competitor Analysis Tools Are a Must-Have. There are a ton of competitor analysis tools out there to help you quickly and efficiently assess how you stack up against your top competitors. And with the right tools on deck, you can spend less effort trying to dig dirt on your competitors and more time actually marketing.

Analysis 104

Analysis Budget Programs Tools Ad Frequency 104

Sprout Social

MARCH 4, 2020

At a glance, product launches are all about buzz and hype. Social captions (think: Facebook, Instagram). Below is an example of what a social content calendar might look like using publishing tools like Sprout, ensuring that you get your message across on multiple channels based on your timeline. Product descriptions.

Social Media 125

Social Media Product Media Terms and Conditions 125

Hubspot

DECEMBER 9, 2011

A study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. It’s not tools or tactics or having the perfect definition for either one. Publishing a blog post on your company blog? Here’s 100 of them to get you started. Source: Dan Zarrella ).

Social Media 28

Social Media Social Marketing Tips Media 28

Sprout Social

JANUARY 20, 2022

Prior to posting or publishing, you need to go in-depth with your campaign planning. Some sample goals include: Increasing your social engagement rate. For example, it’s no surprise to see brands simultaneously run Facebook and Instagram ads given that digital ad spending is up by 56% YoY. Raising brand awareness.

Social Media 134

Social Media Planning Campaigns Effectiveness 134

Online Marketing Institute

JANUARY 4, 2011

It saves your time writing unsolicited email pitches because there you can connect to bloggers who are willing to publish your article. Actionable advice: Try searching [site:blogdomain.com guest post OR guest posts] – this will bring up tons of guest posts previously published at the site. Think about it.

Blogger 40

Blogger Adsense Twitter Buzz 40

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. 1) Socialbakers. Google Review Count: 345. 2) Netvibes.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Sprout Social

OCTOBER 10, 2018

From finding your brand voice to publishing relevant pieces, social media personas help you tap into content that speaks to different members of your audience. However, the brand’s Facebook page takes a totally different approach. You can also mine your social data via Facebook Insights, Twitter and LinkedIn.

Social Media 107

Social Media Brand Identity Branding Media 107

Sprout Social

JANUARY 30, 2019

Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Sample Social Media Goals for 2019. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. These numbers speak directly to which networks your brand should approach and what types of content to publish.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Sprout Social

JANUARY 5, 2023

Social listening tools. For example, restaurants need to know what customers are buzzing about. Below is a sample report pulled from Sprout’s social listening tools. Many brands use listening tools to identify relevant influencers. Understanding Sprout’s social listening tools. Listening tells you why.

Social Media 84

Social Media Media Eye-Tracking Work Management 84

Buzz Marketing for Technology

SEPTEMBER 30, 2008

The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. I found your sample profile… er… dry. publish my number. What about you?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Marketing Insider Group

SEPTEMBER 3, 2014

We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company. The site provides an amazing customer experience, publishes great content every single day. I love their mission statement: GE Reports is a daily, award-winning online magazine published by GE.

Examples 100

Examples Content Marketing Brand Identity Branding 100

Webbiquity

FEBRUARY 21, 2017

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Sample review: “Add and curate content from any public webpage. A social network / curation tool for images. 1) Storify. 5) Pinterest.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Moz

JULY 8, 2019

The buzz is now a dull hum. Prepare your note-taking tools — There is no such thing as too many pens, not at a conference like MozCon. You can also join the Facebook group to find out when people are arriving and pop in on conversations to get your name and face out there. Take note of any free templates, tools, or spreadsheets.

Conference 45

Conference Template Twitter SEO 45

Albacross

JULY 31, 2018

The research, writing, formatting, and publishing takes them four hours in total. Your reviews on third-party sites, on the other hand, function as an unofficial lead gen tool for you. On top of that, we all know that Facebook has pretty much killed the reach of Business pages these days. So why bother, right?

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

Hinge Marketing

JULY 21, 2022

What are the top tools practitioners need to get the most benefit from owned media? What are the top tools practitioners need to get the most benefit from earned media? What are the top tools practitioners need to get the most benefit from paid media? What tools can you use to ensure the effectiveness of your initiatives?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Webbiquity

AUGUST 25, 2020

Getting evaluated by a mainstream publisher can be a kicker for most people. It’s no wonder that the post got numerous shares even after it was published on their website. Red Lobster nails this tactic in their Facebook quizzes. There are tools for social media management that can do the task for you.

Social Media 271

Social Media Top of Funnel Media Paid Search Agency 271

Content Marketing Institute

DECEMBER 25, 2018

Content marketing strategy tips and tools. Content planning tips and tools. Two core processes will help with this: Content inventory – a list of all the content items you’ve created, including the title, type and format, and where each asset has been published. Gather a sample of your best content pieces.

Template 110

Template Tips Planning Content Marketing 110

seo.co

DECEMBER 8, 2020

Brand mentions are simply mentions of your brand – linked or unlinked – that appear in published articles or other content across the web. Google and Bing both look for what we call social media signals, which are user-initiated actions like Twitter retweets, Facebook likes and shares, social bookmarks, and much more.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

B2B Marketing Zone Posts

JULY 7, 2010

So much noise is created on a daily basis through content publishing that it’s a real challenge to find anything meaningful. Back in March, we published a blog post: Vital Statistics for B2B Marketers – with the aim of trying to make some sense of what’s going on – and the fundamental changes that are underway. Tweet This!

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Vidyard

FEBRUARY 2, 2021

And while these tools help them close deals remotely, they also make the act of buying less personal. Video Benchmarks for Creation and Publishing 1.1 Video Publishing and Production Statistics 2.3 Video Publishing and Production Statistics 2.3 Facebook Video Statistics 3.2 A Tool to Help You 2.1.2

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

The ROI Guy

AUGUST 5, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40