Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. A simple tool like Google Alerts would pick up most stray citations. A rapidly proliferating collection of tools are being developed to meet the need. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. The easiest way to make a coming soon page is using a tool like SeedProd. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Sprout Social

NOVEMBER 29, 2021

Building buzz around your brand does more than just boost your reputation. Use a social media management tool to track how your audience varies by platform. Consumers state that they are most likely to make purchases on Facebook, Instagram and Youtube —all three of which support media-rich listings. The top 0.5%

Buy 143

Buy Brand Identity Branding eCommerce 143

Convert

SEPTEMBER 21, 2020

Do influencer marketing and PR. PR is the quintessential form of marketing. They work with a lot of professional athletes, who can be considered influencers in their own right, and they also do some clever PR. You can do it on Facebook or Instagram, and the benefits are numerous on both platforms.

Tactics 98

Tactics Marketing Automation Services Planning Paid Search Agency 98

ClearVoice

APRIL 23, 2021

In these cases, off-page optimization takes advantage of a different suite of online tools or content to create backlinks or points of sale and otherwise maximize your search engine optimization (SEO) efforts. Include Facebook and Twitter and LinkedIn and Instagram where applicable. Add some marketing and PR.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Buzz Marketing for Technology

OCTOBER 19, 2011

It’s easy to get caught up in the buzz, and the hype, around social media. 2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? 5) PR blitz in conversations not publications – The US is becoming a newspaper-less society.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. This could mean anything from all of LinkedIn to a specific Facebook group or a Slack channel of B2B insiders.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Scoop.it

JULY 13, 2023

In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. Benefits of Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Webbiquity

JUNE 20, 2011

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Facebook in particular is notorious for privacy issues. It means giving up one’s privacy. The solution?

Social Media 100

Social Media Peer-to-peer Media PR 100

Webbiquity

JUNE 23, 2010

From a business standpoint, a blog is more like PR than marketing or sales; it’s purpose is generally to build credibility, enhance a firm’s brand and image, and establish a position of thought leadership and expertise. Share this on Facebook. Post on Google Buzz. Share this on Bebo. Share this on del.icio.us.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Biznology

FEBRUARY 15, 2019

Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). If the scale becomes completely unwieldy there are agencies and tools that can help you with this. Depending on your brand, this could be anywhere from a 30-minute project to a weeks-long endeavor. This Is Just Step One.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Blogging is most effective when integrated with other communications efforts including PR and email marketing. Share this on Facebook. Post on Google Buzz.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Convince & Convert

DECEMBER 29, 2010

To me, it’s an interesting combination of tools recommendations and bigger picture trend coverage – just what I’m shooting for here. The 39 Social Media Tools I’ll Use Today. Makes me realize how much noise there is in the social tools space, and how much people crave clarity and recommendations.

Social Media 127

Social Media Media Best Practices Buzz 127

SmarkLabs

JUNE 13, 2022

Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools. This includes all marketing efforts to help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Paid Media.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Biznology

AUGUST 8, 2016

Social media monitoring is the act of using a tool to listen and measure what is being said about a business or key topic on the internet. Many providers have created tools to facilitate analysis of social media channels. But before you pick a tool to analyze, shouldn’t you decide what’s most important to measure?

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Webbiquity

OCTOBER 25, 2010

Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g., Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). PR=3 (a bit edgy).

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

Social Media 100

Social Media Media Digg PR 100

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? Just my two cents.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Little did they know, the model was well beyond their pay grade.

Social Media 115

Social Media SEO Marketing Websites PR 115

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Facebook Marketing. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Facebook is a Personal CRM for Baby Boomers by iMediaConnection. Social Media Measurement.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. Designers are the ultimate arbiters of what makes a good design tool.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

SEPTEMBER 21, 2010

New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. The site also makes it easy to promote your newspaper through Twitter and Facebook. Share this on Facebook. Post on Google Buzz. is free but doesn’t offer any filtering options for results.

Aggregators 100

Aggregators Blogger Media Curation 100

Convince & Convert

AUGUST 16, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] Higher Calling Media RT @SadieMHarris Blastoff for My New Social Media Newsletter [link] [link] [link] MyCrowd.ca Im Jay Baer.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. What are the best tools for increasing your effectiveness and efficiency on Twitter? Five More Search Tools You Should Know: Twitter Edition by Search Engine Land. Twitter Tools.

Twitter 100

Twitter Best Practices Digg PR 100

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I’ll be back in a couple weeks. fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Its perfect example of where I think PR needs to focus these days – on conversations and not on publications. Share this on Facebook. Email this to a friend? Tweet This!

Social Media 100

Social Media Media PR Digg 100

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. But, isn’t “following&# and “fanning&# just a new version of “opting in&# ?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MARCH 25, 2010

Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 10, 2010

And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&#

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

SWZD

SEPTEMBER 18, 2019

She said LinkedIn and in particular the LinkedIn Navigator tool has been effective for paid media when you are clear on the target audience and the message. From an overall interaction standpoint, she said Twitter can generate buzz and does well when promoting a webinar or a whitepaper. Artificial Intelligence.

Marketing AI 48

Marketing AI Ideal Customer Profiles Demand Generation Agencies Advertising Agencies 48

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on Facebook. Post on Google Buzz.

Social Media 100

Social Media Media Business Paid Search Agency 100