KoMarketing Associates

MARCH 9, 2012

B2B marketers should consider leveraging this opportunity, for applicable individuals of the organization, since thought leadership, public relations “buzz”, and marketing to a growing number of people involved in the buying process are B2B marketing goals. There are a few common options for doing this.

Display 120

Display Organization B2B Thought Leadership Profiling 120

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up for your email updates when you send one out, that person will receive it in almost every case. If someone signs up to follow your company on Twitter, when you tweet will that person see it? The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Hubspot

OCTOBER 6, 2016

But this overlooked marketing strategy can actually be a great way to build authority, get important eyes on your content, and start generating some targeted buzz for your agency. Start by finding industry publications and media outlets that share the kind of content your ideal prospects are interested in.

Paid Search Agency 72

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 72

markempa

AUGUST 29, 2007

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults. Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. They are Google, Facebook, IBM and Amazon. The most advantageous of these, especially for public relations coordinators, is the growing development of sentiment analysis. How are marketers applying machine learning in 2017?

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Webbiquity

FEBRUARY 1, 2010

Facebook Marketing. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Facebook is a Personal CRM for Baby Boomers by iMediaConnection. Facebook for Business SuperGuide by Interactive Insights Group. Facebook: Who you know; Twitter: What you know by Social Media Today. Adam Ostrow.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Hinge Marketing

OCTOBER 14, 2013

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. She quickly recognized Facebook’s potential, using the social network to share her stories and pick up news tips. Making her own way.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Social Networks Work Management 48

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Have you read the Terms link provided by Facebook, Twitter or YouTube? You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. I’ll be back in a couple weeks.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? link] #ConvinceandConvert [link] Face to Facebook RT @jaybaer Would You Try It With a Fox? It's mostly based on buzz and mass popularity. Why are you being soooo stubborn?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the hot new trend in social media that we can bring to our clients? How can we make a viral video that gets thousands of views?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. link] awnpromo Once again, a very compelling arguement for using Facebook!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Buzz Marketing for Technology

JUNE 8, 2009

Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, analyst relations and even customer relations are snapping them up. They talk a lot about people who have found a new job Tweeting for an employer. But what about those people that are interviewing for a job?

Twitter 100

Twitter Public Relations Differentiation Tagging 100

Altitude Marketing

OCTOBER 23, 2018

A versatile marketing director in a mid-size metro market at a 100-person company will command $100,000/year in salary and cost a company $126,000/year when fully burdened. Maybe she’s a great strategist, knows her way around WordPress and enough about marketing sub-disciplines to manage others – but she’s still just one person.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Share this on Facebook. Related posts brought to you by Yet Another Related Posts Plugin. Tweet This!

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Hubspot

OCTOBER 24, 2013

Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. Today, we prefer to scan headlines on Twitter or see what’s hot in our Facebook feed.

Press 28

Press Template Public Relations PR 28

Webbiquity

FEBRUARY 28, 2011

Navy. • Paul Bove – Social Media Strategist/Web Developer at Air Force Public Affairs Agency. • Mike Boehmer – Senior Public Relations Specialist at Hamilton County Department of Job and Family Services. • Sonny Gill – Online Marketing and Social Media Strategist at DeVry University. Share this on Facebook.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Media Paid Search Agency PR 115

The Effective Marketer

JUNE 21, 2009

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. Setup what your goals are for each platform (create connections, increase brand awareness, etc.) and measure it religiously. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Biznology

JANUARY 24, 2012

There is a strong desire amongst the Good Fences variety of Social Media Isolationists to want to maintain a semblance of control over brand perception, brand response, and brand buzz. This is the sort of person who collects beautiful heritage silver and china, never to see the copious staining gravies and beet juice of a holiday dinner.

Social Media 80

Social Media Media Contingency Planning Barriers 80

Hubspot

OCTOBER 17, 2011

Mike and Peter primarily discussed how Japan is utilizing inbound marketing and how Facebook and Walmart are going local, and also touched on retailers liking the "want" button, and Foursquare launching Radar. Marketing Takeaway: It remains to be seen whether this is a public relations stunt. Facebook and Walmart Go Local.

Planning 28

Planning Advertising Agencies Paid Search Agency Public Relations 28

Convince & Convert

JUNE 17, 2010

60 Certainly, there are many other factors that contribute to number of followers, and I’m not saying this is in any way a metric judging how influential a person is on Twitter, just how efficient their Twitter usage might be. Had it connected me with many people I'll never meet in person? Gary Vaynerchuk has a FPT of 39.26.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

AUGUST 24, 2010

“ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. But until then, I can’t not participate as some sort of personal protest. “ Your Content Stinks!

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Content Standard

OCTOBER 29, 2015

Even though the post was almost a month ago, the brand’s content amplification strategy still includes frequent promotion of Jenner’s pictures, and its Facebook page is still experiencing over 100 percent growth in new likes. Stage 2: Growing Trends through Relatable Stories. After the photo garnered more than 1.4

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

Even though the post was almost a month ago, the brand’s content amplification strategy still includes frequent promotion of Jenner’s pictures, and its Facebook page is still experiencing over 100 percent growth in new likes. Stage 2: Growing Trends through Relatable Stories. After the photo garnered more than 1.4

Distribution 40

Distribution Merchandising Content Blogger 40

Convince & Convert

JUNE 2, 2010

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. But the default view will be the opinions of your Facebook friends.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown? link] Henry Great post.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

MAY 18, 2010

Social Media Explorer -- Jason Falls is constantly pumping out great posts on social media's impact on marketing and public relations. The Future Buzz. -- Adam Singer takes a clear approach to social media marketing and SEO topics and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

Convince & Convert

JULY 27, 2010

Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting. They like it. They’re pretty good at it.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. That’s what we’ve dubbed, “Co-op SEO.&#

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. Otherwise it’s just buzz. That is, if you can translate all those additional site visits, downloads, and re-tweets into sales.

Social Media 100

Social Media Planning Work Management Social Marketing 100