Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Theme: We created a really strong theme to generate a buzz.

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Adobe Experience Cloud Blog

FEBRUARY 21, 2013

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. That way you can go into your event fully prepared.

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Twitter Marketo Webinar Metrics Sample 48

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. Ford Europe took a unique approach when it made the unprecedented decision to launch a vehicle at a gaming event. They’re boring.

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Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

SnapApp

APRIL 3, 2014

Before you groan, I ask you to look inside to your inner marketing geek, and think about all the planning and prep for one singular event. Events bring out the best of marketing. Then there’s the event itself. See It In Action At The Marketo Summit! Join Us At The Marketo Summit!

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Planning Marketo Eloqua Landing Pages 48

Adobe Experience Cloud Blog

APRIL 8, 2015

For those of you attending our Marketing Nation Summit 2015, I’ve put together a quick checklist to make sure you get the most out of the experience—think of it as your guidebook to all the events and activities at Summit. Let’s check out that guide: Immerse Yourself In The Future Of Marketing. Have a Little Fun.

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Marketo B2B Thought Leadership Advertising Agencies Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 25, 2013

Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing. At Marketo, we try to bring promotional gifts that are surprising, useful, make a bold statement, or all three: Surprising. Event Marketing'

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Marketo Conference Thought Leadership Vendors 48

Adobe Experience Cloud Blog

OCTOBER 6, 2014

Author: Julie Ritchie You may have read my first blog post on this topic, How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners , which covers the basics for getting a sponsorship program off the ground. Now you might be asking yourself how do I really make event sponsorship hum ? Well, it is.

Budget Programs 48

Budget Programs Outreach Advertising Agencies Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! Marketers from near and far have traveled to join us, add to the energy of the Marketing Nation, and get inspired! Marketing Transforms.

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Top of Funnel Marketo B2B Thought Leadership Sales Qualified Leads 48

Adobe Experience Cloud Blog

AUGUST 10, 2012

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. Big names at the event including Tony Robins speaking, the Red Hot Chili Peppers performing, and a keynote by Sir Richard Branson!

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Salesforce.com Marketo Buzz Conference 48

Adobe Experience Cloud Blog

AUGUST 12, 2011

by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! This particular virtual event was based on just that – virtual events. This will keep the event top-of-mind for registrants. Secret Sauce to Online Events.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Oracle not only canceled Marc’s Wednesday morning keynote at 3:30 pm the day before; it publicly returned his $1 million event sponsorship. They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself. Event Marketing. Video Marketing.

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PR Salesforce.com Multi-Channel Planning 48

Adobe Experience Cloud Blog

AUGUST 15, 2011

Set proper expectations for the event, including training for staff, review messaging, and do your research on the exhibitors prior to arriving. It is a big investment to attend a trade show, so make sure to everyone is on top of their game and that you know who , what , where and why way before the actual event. • Details matter.

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Trade Show Planning Buzz Marketing Management 48

markempa

AUGUST 1, 2007

Read Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork Finally, if you’re using these tips already and still feel that your marketing and sales teams are working against each other instead of being on the same team, you could have some challenges with office politics read on.

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Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Adobe Experience Cloud Blog

MAY 23, 2017

Social media is invaluable when it comes to driving conversations and awareness around your event. But creating an event experience is no easy feat. First, it’s important to have a clear understanding of the business priorities for the event. Think about the who, what, when, and where you’ll be during the event.

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Social Media Media Marketo Thought Leadership 124

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. It means an opportunity for promotion during public events and festivals. No one is allowed to sell their products at the event, it’s all about networking.”. It’s not a sales expo.

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Activities Brand Identity Branding Ideal Customer Profiles 132

Lead Liaison

MARCH 1, 2019

The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Lead Liaison’s booth buzzed with excitement as the staff demonstrated GoExhibit! What sets GoExhibit!

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Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MAY 8, 2013

It stands out from all the text promotion companies typically do, helps tell a story, and gives event attendees all the information they need in a short amount of time. Visual content for events can be a valuable tactic before, during, and afterwards, becoming a cornerstone of your event marketing strategy.

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Promotion Marketo Content Buzz 48

Vidyard

FEBRUARY 2, 2021

Video Trend #5: Event Recordings Are No Longer Treated as an Afterthought 5.1 Keep Promoting Your Webinar After the Live Event 5.1.3 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 Promoting an Event or Webinar 2.9 Setting Goals to Help Determine the ROI of Video Marketing 7.1 What is an Online Event?

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

Video Trend 5: Event Recordings Are No Longer Treated as an Afterthought 5.1 Keep Promoting Your Webinar After the Live Event 5.1.3 The Shift to Virtual Events and Conferences 2. Tip 1: Be a Part of the Event 2.2 How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Salesforce 2.2 Zoominfo 2.5

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