Convince & Convert

AUGUST 18, 2010

I think showing the different questions to ask will help PR firms define overall goals much more efficiently. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent. Maybe FPT will help you think about the efficiency of your time spent on Twitter? Followers per tweet. What do you think?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Content Standard

OCTOBER 29, 2015

This type of endorsement isn’t just for big-name retailers, either—small brands can integrate effective promotional content into their strategies through strategic public relation efforts or partnerships with up-and-coming celebrities, online personalities, or local bloggers. Stage 2: Growing Trends through Relatable Stories.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

This type of endorsement isn’t just for big-name retailers, either—small brands can integrate effective promotional content into their strategies through strategic public relation efforts or partnerships with up-and-coming celebrities, online personalities, or local bloggers. Stage 2: Growing Trends through Relatable Stories.

Distribution 40

Distribution Merchandising Content Blogger 40

Hubspot

OCTOBER 17, 2011

Marketing Takeaway: It remains to be seen whether this is a public relations stunt. While we don't suggest intentionally spreading rumors with no intention of actually following through, don't be afraid to leverage potentially big announcements to generate buzz and media attention. Facebook and Walmart Go Local.

Planning 28

Planning Advertising Agencies Paid Search Agency Public Relations 28

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Bluetext

APRIL 25, 2024

With the myriad of marketing channels available, from social media and paid media to content marketing and public relations, crafting a cohesive strategy that seamlessly integrates these elements has become more crucial than ever. When executed properly, digital orchestration can yield remarkable results for your business.

Public Relations 33

Public Relations Campaigns Allocation PR 33

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This internal buzz stimulates action. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

FEBRUARY 11, 2010

App stores make it exponentially more efficient to monetize apps. *Device optimization for the various browsers is almost as inconvenient as the app stores. This will change over time, but still represents a near-term hurdle. It’s generally easier for marketers to garner excitement for a native app, though this will change over time.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 14, 2010

We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

AUGUST 10, 2010

How can those dollars be spent more efficiently by matching products to interests? And with social media targeting, advertisers can be that much more efficient with their messages. And companies with better reputation and buzz around them should (theoretically) do better than their competition. JF : Hyper-targeting.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

MARCH 10, 2010

Joseph Jaffe Scott Monty Jason Falls BL Ochman Ann Handley Mack Collier David Alston Todd Defren Beth Harte Lee Odden Shannon Paul David Armano Amber Naslund CC Chapman Valeria Maltoni Beth Kanter Danny Brown Spike Jones Olivier Blanchard Gary Vaynerchuk Dave Fleet Diane Hassen Dan Zarrella Trey Pennington Please let me know what you think of the book! (..)

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# First blush, I'd want to differentiate between marketing to this influencers and communicating with them.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 6, 2010

The most efficient way to do this today is online. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

JUNE 10, 2014

He sees StumbleUpon as “one of the most cost-efficient content syndication channels out there.” Walmart is the world’s largest public corporation and operates in 27 countries under 55 different names. and to stay up to date with general internet buzz. Nick is also the co-author of StumbleUpon for Dummies.

Social Media 153

Social Media Media Public Relations Work Management 153

Oktopost

MAY 13, 2021

But it’s much more efficient to use a social listening tool that includes built-in features for segmenting, calculating, and analyzing the data. Whether you have any festering public relations problems that need to be addressed. Gathering the information needed to measure Share of Voice can be achieved by manual searching.

Social Media 123

Social Media Paid Content Media B2B Thought Leadership 123

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. By understanding how your various social outposts can work together at the content level, you can develop meaningful efficiencies.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks. going so our COMMUNITY INFLUENCERS ?can

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

SmartBrief - Marketing

AUGUST 11, 2023

Advertising certainly plays a role here, but it works best when magnified with other forms of earned media like public relations, word of mouth and influencers – all which require a brand to do something buzz-worthy. Here, contextual and search advertising can be efficient, placing you in the right place at the right time.

Brand Identity 52

Brand Identity Branding Data Hygiene Lead Scoring 52

Convince & Convert

APRIL 15, 2010

Because content is the most efficient form of marketing available. That’s why I write so many posts about content creation and efficiencies, like Building a Social Content Ladder. Just as content that is focused on selling, rather than helping, is doomed to fail.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). Post on Google Buzz. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JANUARY 4, 2011

Reusing the work you’ve already done to create something new is not only efficient, but the second iteration will likely be even better. The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8. Sample image from 2009 blogger quotes project 7. Good stuff, thanks.

Tactics 40

Tactics PR Planning Buzz 40

B2B Marketing Zone Posts

JUNE 9, 2010

Many can be used together, and some integrate with others to maximize efficiency, tracking and response time. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. Some are paid-for and some are free. Don’t stop the dialog. bpcares&#.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Convince & Convert

JUNE 30, 2010

It was lots of fun and they got a lot of buzz. The main reason being is I want to ensure my customers' emails are addressed quickly and efficiently. As you can imagine, the VIA party was pretty crowded! They also challenged party-goers to dress in Mad Men themed costumes.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

AUGUST 25, 2010

Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. E-commerce | #SocialMedia Consulting – Convince [link] [link] NanceLarsenAPRFellow Interesting buzz. We’re willing accomplices in our own marketing funnel.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

seo.co

DECEMBER 8, 2020

The code, the backbone of your website, needs to be clean and efficient. Using a template website, such as through the WordPress CMS, can almost guarantee that your code will be clean and efficient. It’s the best, most efficient method you have of building links, but it takes some extra time and money to get the job done.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

JUNE 1, 2017

4) Public Relations Managers. Why Not: Successful PR managers rely on a network of relationships and contacts to procure press placements and buzz for the companies they represent, making this another completely safe role. Likelihood: 1.5%. 5) Chief Executives. What jobs do you think will be replaced by AI?

Marketing AI 101

Marketing AI Work Management Marketing Management Telemarketing 101

Convince & Convert

MARCH 2, 2010

Having a single platform (the combined ExactTarget/CoTweet) will enable those groups to work together, creating operational efficiencies. link] Evo Terra That seems to be the angle Google has taken with Buzz. But Buzz DOES (heh, that rhymes) seem to overcome the hurdles you've set forth.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 23, 2010

Sure you can get by with less, and you will once you learn how to be efficient. Case in point, this tax season I have decided that my bookkeeper and I simply cannot do business next year — she just doesn't understand that a phone call is not how I want to handle 99% of my communications — it is not efficient for me.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

SnapApp

DECEMBER 14, 2016

Both groups can help share new content and company news to increase awareness and generate buzz within their networks. We need to get back to basics in 2017 and strengthen our core positioning so we can be smarter and more efficient at finding customers that really love what we sell. Back to top. Back to top. Meagen Eisenberg.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

JUNE 23, 2010

Constant As crowdsourcing evolves, we’ve learned that initial efforts had a defined end date, and the vast majority of energy, buzz, and brand-love dissipated over a short stretch of time. The efficiencies it can bring are tremendous. The efficiencies it can bring are tremendous. We know better now.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Magisto

OCTOBER 3, 2019

The email is still the most used and efficient marketing tool for both engagement, reach, and lead generation. PR (Public Relations) – The gathering of images, charts, information, figures, infographics, and so on that is made to help a company maintain or improve its excellent reputation through paid or unpaid media.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. But I submit the face of US Airways should be Randy, not Sully.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

link] jaybaer From an efficiency of effort standpoint Janet, you're right. [link] [link] Parissa Behnia Is Twitter for Business Even Worth the Trouble | social crm | Social Media Consulting – Convince & Convert [link] [link] jaybaer Thank you Ike, for beating the crap out of my straw man statistic.

Twitter 148

Twitter CRM Business Paid Search Agency 148