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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on Reddit.

WOM 100
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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter. A recent Cone Inc.’s Tweet This!

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Business Blogging – Do You Have What It Takes?

Webbiquity

They study the bigger picture, keep up on trends, understand their customers’ issues and enjoy learning and sharing industry knowledge. Post on Google Buzz. To make a blog really worthwhile—to join that elite 0.08% of successful blogs—requires (at least) the following six characteristics. Share this on Bebo. Share this on Mixx.

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Top Social Media and Marketing Books of 2010

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Post on Google Buzz. Despite it’s ambitious title, The Perfection of Marketing is a surprisingly accessible and fast-paced read.

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Seven Ways to Use Social Media for Business

Webbiquity

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Twitter, Facebook and LinkedIn groups, community sites (e.g. Post on Google Buzz.

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Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” Tweet This!

Branding 100
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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

For example, “PRO: Twitter gives us a great way to leverage PR. When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# Post on Google Buzz. Share this on Bebo. Share this on Mixx.

PR 100