Writing on the Web

AUGUST 5, 2010

Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message. Post on Google Buzz. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

OCTOBER 18, 2010

The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. Here these signals are loaded with emotional markers or tags, depending on which of the four drives they trigger. Such processing of stimuli and information is repeated over and over in the course of our lives.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

AUGUST 24, 2010

Just by starting to write, I had to trace my thought processes to find what I usually do when I am stuck. Post on Google Buzz. One of my clients tells me he doesn’t write that much anymore. He finds it easier to hook up the Web cam and post a video clip. Hmmm…wait a sec. This time I diagrammed it out using SmartDraw.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Webbiquity

FEBRUARY 10, 2011

Robyn-Dale Samuda offers guidance on navigation setup, image tagging, sitemaps, permalinks, plugins and more for search-optimizing a WordPress site or blog. Post on Google Buzz. 8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro. WordPress Tips, Techniques and Hacks. Share this on Bebo. Share this on Facebook.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

FEBRUARY 4, 2011

failing to test, failing to properly tag non-Google paid search campaigns, and one I’ve seen a few times—failing to track on-site search. Post on Google Buzz. The 9 Most Common Google Analytics Mistakes by Timberline Interactive. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

NOVEMBER 16, 2010

Feelings come first, and are processed five times more rapidly in the subconscious brain than in the conscious, thinking brain. Our gut reactions take 1/5th the time to process sensory input than our conscious cognitive brain takes to assimilate the same input. Quick emotional processing happens with a cascading impact.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

OCTOBER 21, 2010

Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. which carries an additional annual $117 billion tag. Post on Google Buzz. billion in US alone.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Post on Google Buzz. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion content marketing with blogs. A similar hierarchy of emotional values exists. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Webbiquity

NOVEMBER 16, 2010

Whether you’re just getting a social media program started or are trying to revive a flagging effort, here’s a process that will tune your social media marketing efforts for greater success. Tag them on social bookmarking sites. Post on Google Buzz. So how exactly does a company “listen?&# Retweet them.

Social Media 100

Social Media Media Digg PR 100

Writing on the Web

DECEMBER 16, 2010

Get Known: How memorable is your name, your brand or tag line? Is your sales transaction process easy and smooth? You have to make that process easy for them. Post on Google Buzz. Are you everywhere, or at least in the key places your target audience is? Social sites, web, blog, articles, videos, etc.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

SEPTEMBER 28, 2010

He bases this on brain research that shows that the part of the brain responsible for our rational processes (and language) is not the part of the brain that drives decisions (which are guided by a completely different thing – the limbic system). Post on Google Buzz. Have you told anyone about it lately? Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 15, 2010

This process gives you the best chances of catching oversights. Post on Google Buzz. If Your Blog Writing Stinks… Tags: Content Marketing Grammar & Common Usages How to.Tips On Writing Better blog writing business blogging content marketing with blogs editing grammar writing Writing for the Web writing on the web.

Digg 100

Digg Buzz Blogger Amazon 100

Webbiquity

AUGUST 18, 2010

That way you can update your files and take care of paperwork that needs to be processed. Jill describes the SNAP selling process as: S imple (eliminate as much complexity and effort as possible from the decision-making process). Post on Google Buzz. A ligned (it’s crucial to be relevant — always). Tweet This!

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Writing on the Web

AUGUST 25, 2010

Do you observe your mental processes as they unfold? But I think the ability to stand back and watch your mental processes unfold is interesting and informative. Post on Google Buzz. Do you experience options in your mind, preview consequences, and decide? There’s no right or wrong answer here. Seth Godin.

Digg 100

Digg Content Buzz Landing Pages 100

Webbiquity

JULY 6, 2010

But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. As with the how-to-write-an-RFP post noted earlier, this outlines a solid, traditional process for mid-sized companies but overkill for small firms.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

NOVEMBER 8, 2010

But the right brain’s ability to process visual images holds steady. Post on Google Buzz. Here are a few facts about the older brain and how it likes to be marketed to. As we age, the word-oriented left hemisphere of the brain overloads more easily. Blog this on Blogger. Subscribe to the comments for this post?

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

OCTOBER 4, 2010

Our five senses are processing 11 million pieces of info per second. Post on Google Buzz. It’s because when readers are scanning your blog post, they are thinking about other things, and filtering everything you say through the limbic brain (the emotional parts of the brain). Of these only 40 enter our conscious awareness.

Content 100

Content Digg Buzz Blogger 100

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Post on Google Buzz. Instead, they want to connect.

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

AUGUST 2, 2010

Most of the time, if the brain feels comfortable with a feeling decision, it will skip the process of laboriously weighing logical arguments in the cortex in order to save time and energy. The amount of glucose necessary to fuel the cortex processes of rational decision making is huge. Post on Google Buzz. Email this via Gmail.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

JUNE 23, 2010

One reason is the editing and review process; web copy often gets written, then reviewed by subject matter experts, then reviewed by management, then reviewed by upper management, then reviewed by legal, then proofread, then glanced over and fine-tuned once more before publishing. Post on Google Buzz. Share this on del.icio.us.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

AUGUST 5, 2010

To make your blog stand out from the crowd, Edward Khoo provides 10 tips including using controversy (carefully), simplifying the subscription process and this gem: “Create different profiles for each social media site. Gini Dietrich lays out a six-step, eight-minute process to use social media to promote blog posts. Tweet This!

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

AUGUST 9, 2010

Small companies may have so few social mentions to track that the process can be done manually, leading to theoretically perfect accuracy. Post on Google Buzz. This is a very important metric to track, but accuracy can be a challenge, particularly for mid-sized companies. Subscribe to the comments for this post? Share this on Facebook.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Writing on the Web

OCTOBER 13, 2010

It cannot process concepts like “flexible solution&# , “integrated approach&# , or “scalable architecture&# without efforts and doubts. This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. Post on Google Buzz.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

NOVEMBER 23, 2010

Want to know how to perform a certain task or process? Post on Google Buzz. Tags: Social Media Marketing Alice Elliott Ambal Balakrishnan blogging J-P De Clerck Jennifer Kane Jill Konrath Judy Grundstrom Paul Dunay social media growth social media research social mediasphere social networks Tony Karrer. Share this on Facebook.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

JUNE 25, 2010

Thus, the foundation of trust set up between the buyer and seller in the sales process is of paramount importance. Here are four ways you can apply consulting skills to your selling process: 1. Great consultants have a clear process that they follow. Like consulting, selling is a process, and it’s waiting for you to master it.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Buzz Marketing for Technology

APRIL 27, 2010

To help achieve that goal, organizations now adopt formal processes that structure how their contact centers organize, distribute, and analyze the information they collect from many channels. Tags: Customer Customer Support Facebook Listening Social Media Support Twitter. Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Contacts Media Digg 100

Writing on the Web

OCTOBER 7, 2010

If we can skip processing in the rational centers of the brain, and just go by our instincts and feelings, we will. Post on Google Buzz. It will take shortcuts anytime possible. Which is why we operate on automatic pilot much of the time. It takes up too much glucose and time to think things through each time. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

SEPTEMBER 7, 2010

Over the last few months, we’ve fine tuned our processes and have been thrilled with the increases in revenue we’ve seen. Join us on Wednesday, September 8th at 5 PM PST as we walk you through the process of how to create marketing systems for your business. Post on Google Buzz. Blog this on Blogger.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Tags: Blogging Customer Support Facebook Social Media Social Networking Twitter. Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. What’s been your experience with mapping content to the sales funnel or buyer types? I would love to know. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. What’s been your experience with mapping content to the sales funnel or buyer types? I would love to know. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

MARCH 18, 2010

Give this last point some extra consideration and be sure to build a process to respond to all the opportunities your listening platform identifies! Tags: Blogging Customer Support Facebook Interactive Marketing Social Media Social Networking Twitter. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on Reddit.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

APRIL 6, 2010

Tags: Advertising Content Marketing Data Mining Events Facebook Inbound Marketing Lead Generation Lead Nurturing Social Media Social Networking email Marketing. A very powerful side benefit of being on the Facebook platform. (to to learn more see my blog post on generating a buyer persona with Facebook ). Tweet This! Share this on Facebook.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Marketing Qualified Leads 100

Buzz Marketing for Technology

JUNE 28, 2008

including major costs, significant litigation, and a drag on key processes. E-mail management including a strategy and processes for archiving, retention, and lifecycle management of enterprise e-mail. Digg this Post to del.icio.us Beehive builds buzz at IBM. significant risksâ?? A huge congratz to Vancouver â??s

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JULY 28, 2008

I think that the next decade (or two) will see many of the points he sets out adopted and commoditized into management practices and processes, under more euphemistic and saleable names. Notable + Quotable: mobile internet use, Digg, the Long Tail, and iPhone apps. Name (required). E-Mail (Required, not published ). E20portal.com â??

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JULY 14, 2008

A vital behaviour might be: Managers ask how the after action review went and what was learned from the process. • Digg this. --> --> Trackback Pings. Comments: (you may use HTML tags for style). Compare these observations with groups who are poor at implementing knowledge-related behaviours. Email this. Post a comment.

Work Management 100

Work Management Peer-to-peer Skype Digg 100