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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. These vendors have sophisticated features and processes that can meet the needs of marketing teams in any size organization. Post on Google Buzz.

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Five Expert Copywriting Tips

Webbiquity

In this guest post, Patrick Schwerdtfeger outlines the “Motivating Sales Sequence&# sales process and how it relates to copy writing, starting with getting their attention (“The opening sentences need to jolt your readers to attention.&# ) and concluding with a call to action (“Be specific. Post on Google Buzz.

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2011 B2B Marketing Trends

Webbiquity

As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Post on Google Buzz. Tweet This!

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Book Review: SNAP Selling

Webbiquity

That way you can update your files and take care of paperwork that needs to be processed. Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. In the most successful organizations, the efforts of the sales and marketing teams are closely aligned.

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

Between the myriad of vendors and the accompanying hype it makes it difficult to figure out the best solution to meet your needs. For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. Tweet This!

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. IT Organization. Process Improvement. Partner/Vendor. Vendor Management. Managing Change: Centralizing Your IT Organization. Here are some tips for making KM work for your organization despite the tough economy. Comments Digg This.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Social will leave Marketing – This year Marketing and Communications totally “got” social media but next year is the year it starts to transform the rest of your BtoB organization from Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. Its time next year to embrace it!

BtoB 100