Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Optimize company news for SEO benefit? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR?

PR 100

PR Tools Tips Blogger 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

BenchmarkONE

JULY 29, 2020

Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. Both are essential for the success of a company. . Whereas, public relations is defined as “the professional maintenance of a favorable public image by a company or other organization or a famous person.”.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? One way is through brand advocacy.

Brand Identity 125

Brand Identity Branding Word of Mouth Social Media 125

Sprout Social

JANUARY 24, 2024

You can also use Google Analytics for social media reporting and influencer marketing metrics. Within Google Analytics, social teams can visualize web sessions attributed to specific social channels, providing a clear day-by-day breakdown. In fact, 50% of marketers track link traffic from social media posts (e.g.,

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

Contify

NOVEMBER 18, 2018

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

ClearVoice

APRIL 23, 2021

” Azzollini McKinley, who previously worked at PR Newswire , made the comparison between off-page optimization and “good old-fashioned public relations.” Add some marketing and PR. Azzollini McKinley explained that “Google wants to share the world’s best information.” Make it easy to share.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Hubspot

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. That’s no different when it comes to PR.

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Rev

JUNE 14, 2019

Well, the data-driven company acquisition race continues at full throttle. As we mentioned in our post discussing what recent moves by Google could signal for the future of PPC and SEO , quality data is king. Credit where due, the PR team has done a masterful job of getting all those high-value B2B marketing buzz words in.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Biznology

JANUARY 17, 2018

This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over. The company says even one inauthentic review is unacceptable. In 2016, Amazon filed a suit against companies like Amazonverifiedreviews.com and Buyamazonreviews.info that sold fake reviews. All reviewers in the U.S.

Amazon 154

Amazon Buzz Opinions Facebook 154

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Either on-site, social media, Google or third-party review aggregators. Review aggregation sites are crucial for software brands, as is Google search. Amazing company. Good question! — Sarah ??

Word of Mouth 134

Word of Mouth Paid Content Conversion Work Management 134

Webbiquity

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. A simple tool like Google Alerts would pick up most stray citations. Nielsen BuzzMetrics.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Contify

JANUARY 16, 2018

A Google alert is simple to set up?—?just we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search. Is Google letting Google Alerts fail?

Work Management 40

Work Management Google CMS Development Enterprise Management 40

Outgrow

APRIL 30, 2020

Gladiator wanted to be the go-to company for any sort of storage dilemma. Founded in 1971, this Austin-based company has helped some of the most iconic brands to grow. As a result, Avocados got more social buzz than established brands along with a 30% increase in sales. Case Study. Case Study. Both originated from Mexico.

Advertising Agencies 52

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 52

Hubspot

SEPTEMBER 5, 2019

But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. Aside from the fact that the companies that benefit from word-of-mouth marketing appear to catapult from nothingness into fame and fortune, this marketing strategy is appealing because it is relatively inexpensive.

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

The ABM Agency

JANUARY 28, 2021

At its core, demand generation is a true omnichannel marketing approach for B2B companies. Blog posts, webinars, and white papers help to establish your company as a reliable industry resource. PR: A successful demand generation campaign leverages nuanced PR strategies to generate excitement, build trust, and increase awareness.

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

Adobe Experience Cloud Blog

NOVEMBER 4, 2013

Author: Dennis Bronnikov Recently, Google and Nestle blew away the tech scene by announcing the Android KitKat, the name of Android’s next operating system. This unprecedented co-branding partnership between Google and Nestle fueled buzz for both brands and started a discussion around the future of similar arrangements.

Google 48

Google Advertising Agencies Brand Identity Branding 48

Buffer

FEBRUARY 21, 2023

Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. We created a Google Form to collect nominations. Again, this was surprisingly simple to launch.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Webbiquity

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Post on Google Buzz.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

OCTOBER 25, 2010

The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free.

RSS 100

RSS Promotion PR PageRank 100

Biznology

FEBRUARY 15, 2019

Start running google searches for your brand and your products. There were always instances when a journalist might release a story about the company, but even in those cases there were relatively limited outlets, and journalists often contacted the company prior to publication.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Webbiquity

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Post on Google Buzz.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

SEPTEMBER 21, 2010

Examples range from Google News and Yahoo! While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.

Aggregators 100

Aggregators Blogger Media Curation 100

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. The first company that used Figma is a company that at the time was going by the code name Krypton and now is known as Coda— Shishir’s company. ’ His company started using it, and for a while, it went well. That’s why they work. Our pitch resonated very easily.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

FEBRUARY 8, 2011

To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. If your company doesn’t have a blog, you’re not a laggard…quite yet. Tweet This!

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

JUNE 20, 2011

It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Google settled a lawsuit last fall relating to its Google Buzz service.

Social Media 100

Social Media Peer-to-peer Media PR 100

markempa

MARCH 6, 2006

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series. Et vous, quen pensez-vous?

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

Hubspot

NOVEMBER 19, 2020

Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development. Social Media: Do you have organic and paid initiatives to generate buzz and spread the word to grow awareness on social media? Team Email Updates.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Launch Marketing

JULY 3, 2018

Here are ten questions to consider prior to your B2B product launch to ensure alignment with company goals: 1. Don’t get swept up in a flurry of emotion and excitement without first mapping out or revisiting company goals for the near and distant future. What are your goals for the next 1-5 years? Who is the audience?

Product 64

Product Webinar Metrics Buyer Personas Adwords 64

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. They are Google, Facebook, IBM and Amazon. Marketers have been using change detection and notification services like Google Alerts and Mention since 2003. How are marketers applying machine learning in 2017? Sentiment analysis and client monitoring.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. Promote your content on internal and external company channels. This may land you in legal problems, issues with the Google ranking system and get your site penalized.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

SmartBug Media

OCTOBER 30, 2020

Promoting your event through email is a great way to get the word out, generate excitement and buzz, and drive turnout. Share big announcements such as speakers, partners, networking opportunities, and so forth via your company social channels. Email Promotion. These emails are highly shareable and get people’s attention.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Webbiquity

JUNE 23, 2010

company news, upcoming events, prices), depending on the type of business, most of the content on your website stays pretty much the same for a long time. The search engines have always favored fresh content, particularly Google with its latest Caffeine release. Post on Google Buzz. Website: static content.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Meaning, a brand (or person) could benefit by leveraging the crowd.

Social Media 115

Social Media SEO Marketing Websites PR 115