Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. .

Social Media 105

Social Media Stats Software Social Marketing 105

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars.

Social Media 143

Social Media Brand Identity Branding Media 143

Zoominfo

FEBRUARY 25, 2021

Your host can create some buzz by making a short video explaining the webinar’s key takeaways. Get the Word out on Social Media. Tap into B2B social media to get more people to your webinar. Provide one active link on the page — a bright “Register Here” button, and hide all active links, including the menu bar and footer.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Champion Communications

JULY 24, 2023

In a stroke of strategic genius, Barbie’s PR team orchestrated an awe-inspiring rebranding campaign that not only revitalised the iconic doll’s empire but also generated an astonishing amount of buzz and partnership opportunities. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Convince & Convert

SEPTEMBER 25, 2014

At this year’s INBOUND and FutureM conference in Boston, Ekaterina Walter of Sprinklr delivered a real-time marketing talk that was one of the more buzzed about presentations. » Social Media Case Studies' 1) Define. Read the whole entry. »

Tips 156

Tips Case Study Case Studies Buzz 156

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. Work with more bloggers faster.

Blogger 152

Blogger Word of Mouth Case Study Case Studies 152

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 203

Sprout Social

OCTOBER 11, 2022

Social media posts. Case studies. Prioritize curating earned media placements to build your brand’s thought leadership credibility. When announcing new partnerships with other industry leaders and brands, lean into employee advocacy to generate major buzz. Data reports. Templates and tools. Recruitment content.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Buffer

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. But if you look to today’s trends and the latest buzz, you’ll start to see the signs. Social commerce is selling products directly within social media platforms.

Social Media 98

Social Media Rules Media Click Rate 98

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. People may find your company’s products on social media. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Why should you integrate email with social media strategy? Attract more subscribers.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

ClearVoice

SEPTEMBER 22, 2023

Have reviews on your website, Google, Yelp, or social media platforms? Content creation means creating new content to publish on your blog, in newsletters, and in social media feeds. Create Engagement Opportunities Brands can ask clients to leave feedback and testimonials through emailed feedback forms or on social media platforms.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Convince & Convert

OCTOBER 23, 2014

You have more than your fair share of opportunities to generate buzz and publicity for your new album. Align this with insights from your social media communities on their top wishes and questions to aid in your decision making. Social media was intended as a channel where people can come together and share experiences and stories.

Contingency Planning 166

Contingency Planning Campaigns Buzz Opt-out 166

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Blog posts, eBooks, webinars, email nurtures, chatbots on the company’s website , and social media campaigns all play a role in demand generation.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Convince & Convert

NOVEMBER 19, 2013

The content has to be brand-relevant and current but not a buzz wedge. To me, a “buzz wedge” is when something going on in the news is trending (the buzz) and a company tries to capitalize on it with a story or social post even though the buzz is completely off brand (the wedge).

Trends 166

Trends Advertising Agencies Buzz Paid Search Agency 166

SendX

MAY 30, 2019

In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. Image credit: CrazyEgg.com And a second page to invite word of mouth buzz. Launch Your Campaign on People’s Platforms This launchpad leverages on bloggers, paid traffic, and social media influencers.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. Not to mention the rising cost of paid social media advertising.

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

ClearVoice

AUGUST 25, 2023

Much of a product marketing campaign involves generating buzz and excitement. You might use case studies to show off the product in action. Use social media. Case Studies of Effective Technical Content Marketing Many companies have successfully used technical content marketing to promote their products.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Tiecas

APRIL 23, 2024

Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors. Today’s SEO success hinges on understanding search intent and crafting high-quality content that provides answers rather than simply chasing keyword rankings.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Convince & Convert

MAY 5, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Tying Together Social Media and Corporate Social Responsibility Is Twitter for Business Even Worth the Trouble?

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Outgrow

APRIL 30, 2020

Case Study. Moreover, Motion used traditional media but also used paid social and influencer marketing to advertise Gladiator’s services. Case Study. Case Study. Case Study. Case Study. Case Study. MB created & published a video campaign for Budweiser.

Advertising Agencies 52

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 52

SmarkLabs

JUNE 13, 2022

The goal of the content associated with your website, emails, and social media is to advance buyers through the sales and marketing funnel. Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools. Paid Media. Social Media. Distribution.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Case studies: 46% (compared to 54% in 2020). But also make it easy for people to share your content via email, or via social media – especially via LinkedIn.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

MLT Creative

APRIL 13, 2012

Many adventurous and curious B2B marketers embarked on the social media journey just a few years ago uncertain where the path would lead. He also reviews innovative companies, like Klout, which measure social media influence. Sharing content and amassing followers, fans, friends and connections evolved into a daily endeavor.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Navigate the Channel

JULY 21, 2023

Steve Jobs, the king of digital, taught us that “Traditional Media” is not dead. According to published reports, Apple’s media spend was estimated at $1.8 Encouraging user-generated content through contests or hashtag campaigns can also help generate buzz and engagement around products.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

SmartBug Media

SEPTEMBER 24, 2021

Fair warning, though: Content syndication alone does not negate the benefits of other efforts such as search engine optimization (SEO), content promotion, or utilizing a targeted paid media strategy. That last tactic will throw serious starter fuel on your content fire if you have even a little budget to back it. Spread the word.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Outgrow

MAY 21, 2020

They specialize in marketing communication, creatives, brand strategy, social media, etc. Case Study: Cracker Barrel wanted to create some buzz on their 50th anniversary and called in Hill Holiday for help. The Hill Holiday team planned and executed the project to perfection through POP and social media.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies iCrossing 59

Directive Agency

JULY 31, 2023

A great B2B marketing campaign resonates with your audience and is often talked about and shared on social media, something other B2B marketers look to for inspiration. Will you push your message through a social media campaign, search engines, or other various channels? Measuring Success What’s the goal?

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Heinz Marketing

JUNE 21, 2023

In the buzzing hive of B2B, your ‘what’ – the services or products you offer – is important, but what truly distinguishes you is the ‘why.’ Start with powerful case studies. Collecting feedback, through surveys, social media, or direct communication, empowers your customers by giving them a voice.

B2B Marketing 99

B2B Marketing B2B Advertising Agencies Paid Search Agency 99

B2B Marketing Savvy

AUGUST 27, 2009

Other Popular Posts: Analog Bridges to Social Media “News&# as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. Sure, it felt a bit like the Wild West, at times – and it wasn’t exactly the global, social media mega-initiative Agency-types might have wanted, but it was importantly, a start.

Case Study 40

Case Study Case Studies Barriers Buzz 40

SmartBug Media

JANUARY 5, 2024

From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? AI tools can analyze case studies for key insights to call out—especially when results are more qualitative than quantitative—and recommend what to highlight in lead nurture emails to promote the content.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Personalization in Email Marketing. without any personalization. Image source: And Co.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. Social Signals and SEO: Results From 5 Case Studies. All screenshots taken July 2014.

Google 120

Google B2B Marketing B2B Case Study 120

Brandpoint

AUGUST 12, 2019

Another way to tell your story and gain organic traffic is by posting regularly on social media. Don’t Forget About Case Studies. Case studies are a great way to tell the stories of clients and customers of the brand. The second thing experts help with is generating brand buzz. Get Social.

Startups 80

Startups Content Marketing Tips Advertising Agencies 80

Webbiquity

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Ledger Bennett

SEPTEMBER 13, 2021

Both users and buyers will become advocates who champion your product through word of mouth, social media and professional reviews. It may sound absurd, it may even ruffle some feathers, but do away with your prototypical case studies. Ready for the best part? Ultimately, it’s up to you. Show Your Value in a Different Way.

Lead Ranking 59

Lead Ranking B2B Word of Mouth Case Studies 59

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Case studies. Fans beget more fans.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131