Adobe Experience Cloud Blog

JUNE 6, 2011

Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads. Here are five key areas leading marketers are paying attention to now. Content creation is essential to the B2B marketing mix. Integrate social media strategies.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Lead Scoring 48

The ROI Guy

DECEMBER 10, 2011

According to the study of over 1,000 marketers, this spending is not only significant, but expected to increase for 60% of the respondents over the next year. The large and growing investments highlight the important role content continues to play in the marketing mix, being used by most to fuel purchase decision making.

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

The ROI Guy

SEPTEMBER 3, 2010

Successful demand generation programs are uniquely challenged today, and must address a changing landscape where: Economics are driving more decisions; The Internet is fueling a prospect driven buying cycle, and; Prospects are faced with information overload resulting in shorter attention spans than ever.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). 21% say they are successful at tracking ROI (source: Ad Age ). Content marketing is more important to B2B businesses.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

B2B Marketing Zone Posts

MAY 3, 2010

Great stuff this month in the world of B2B Marketing. The following are the top items from featured sources based on social signals. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. hours to 6.3 for the year).

Paid Content 100

Paid Content Social Media Statistics Research 100

LeadSloth

JANUARY 12, 2010

These are the trends that are mentioned most often: Improved ROI & Reporting. Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. In 2010 you’ll start to hear about marketing methods. Creation of buyer-centric content. Thought leadership?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Valasys

MARCH 19, 2020

The intent data of the prospects coupled with their browsing patterns, social media activity, online purchase behavior and other insights such as demographic & firmographic details help marketers in the precise targeting of the personas. Read more on Top 10 PPC Trends for 2020.

Paid Content 59

Paid Content Top of Funnel B2B Marketing Planning 59

Adobe Experience Cloud Blog

APRIL 23, 2012

Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze. Armed with this knowledge, you can plan and create content that targets prospects at each stage in the buying cycle. Plan your Content. Don’t Forget Video.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Kapost

AUGUST 8, 2016

Having a digitally-savvy team increases the chances of getting the right mix of marketing technology in place that, in turn, allows the marketer to 1) have greater control on engaging and delighting prospective customers, and 2) help increase the ROI on marketing programs. for optimal ROI.

Sales Management 48

Sales Management Paid Search Agency Work Management Marketing Management 48

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. The thing is you don''t really need a big budget to do great content marketing. Social media messages.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28