Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. New York, NY. San Francisco, CA · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

LeadSloth

AUGUST 17, 2009

Silverpop’s book is a little more high-level and written in magazine style, while Marketo’s offers more practical advice on how to set up your nurturing campaigns. One of Silverpop’s lead scoring tips is to decrease the weight of scoring activities over time: older activities are just not as relevant. Read them both!

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

Ambal's Amusings

FEBRUARY 4, 2010

Michael Stelzner's Tip. Jonathan Kantor's Tip. Gordon Graham's Tip. Tips on terrific titles for white papers The title is one of the most important parts of any white paper. Tips on writing white papers as tips Tips rule in magazines, books, and the Web. Stephanie Tilton.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Hubspot

DECEMBER 2, 2011

Even if you stopped reading this post after this tip, you'd still leave with its most important takeaway. Your blog is just like a trade magazine for your industry. One trait of magazines that people love is the table of contents that provide a preview for all of the articles in that issue.

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

AUGUST 30, 2012

1) Write blog content that reads like their favorite how-to magazine. This might be the most important tip. Different people need different types of information to make key buying decisions. and at different stages in the buying cycle, to boot. 11 Ways to Use Personas to Be a Better Marketer.

Buyer Personas 28

Buyer Personas Advertising Agencies Landing Pages Thought Leadership 28

B2B Marketing Zone Posts

MARCH 3, 2010

Thought-provoking social media trends - grow - Practical Marketing Solutions , February 3, 2010 The Economist is one of my favorite magazines. Mapping marketing content across the buying cycle and personas - Fearless Competitor , February 4, 2010 Today, Find New Customers hosted a webinar with Jon Miller, VP, Marketing at Marketo.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

markempa

APRIL 20, 2015

Read “ Content Marketing Tips for Lead Nurturing ” for ideas on content to use. For more ideas, read “ Lead Nurturing: 5 tips for creating relevant content.”. It’s worth noting: The tactics employed and the frequency of touches will depend on the solutions being sold and the buying cycle of the prospect.

Lead Nurturing 120

Lead Nurturing Buy Lead Scoring Lead Ranking 120

Ambal's Amusings

JULY 15, 2010

Jonathan Kantor's Tip. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Stephanie Tilton's Tip. Someone in the middle of the buying cycle will likely be interested in key differences between you and your competitors.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Webbiquity

APRIL 18, 2012

At the other end of the spectrum, just 15% are using mobile-specific content, while 14% produce digital magazines and 10% participate in virtual conferences. • Get the answers to these questions and more here in a dozen of the best content marketing guides of the past year. Brands that have mastered content marketing by iMedia Connection.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

ViewPoint

APRIL 13, 2012

He is the author of the book, The New Rules of Sales Enablement , the co-author of How to Create Killer Sales Playbooks , and he’s a regular contributor to B2B Magazine. Two reasons why marketing automation will reach a tipping point this year. The importance of inbound and content marketing early in the buying cycle.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

KoMarketing Associates

APRIL 10, 2014

She makes reference to one of the earliest examples of content marketing, John Deere’s “ Furrow Magazine ,” which uses content as a means to discuss industry trends and reach their agriculture-enthused audience base. How to Write Buyer Personas for B2B Content Marketing. CMI B2B Content Roundtable Series.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

Webbiquity

MARCH 8, 2011

The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more. B2B Marketing Tips, Insights and Resources. 5 Steps To Shorten The B2B Buying Cycle by Search Engine Land.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Biznology

FEBRUARY 23, 2015

Use specific content solutions to impact different stages of the buying cycle. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. They show how content marketing drives ROI with B2B businesses who: Know their audience.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Ambal's Amusings

AUGUST 27, 2009

Ardath Albee's Tip. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. Rebel Brown's Tip. Brian Carroll's Tip. ” Mac McIntosh's Tip. Tell compelling stories.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

APRIL 23, 2013

Content Marketing Guides, Tips and Tactics. ” Among other findings: • Business buyers are most active in sharing content on forums, LinkedIn and blogs; • Younger members of the buying team are most likely to read white papers and blogs, and attend webinars; and. Content Marketing: 3 tips for how to get started by MarketingSherpa.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. These tips are things that should be applied to all shiny new toys as they come along, because there will always be something new. Cordell I really enjoyed your post!

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Adobe Experience Cloud Blog

APRIL 23, 2012

Here are our top 7 tips for getting the most value from your content marketing during an economic downturn: 1. Armed with this knowledge, you can plan and create content that targets prospects at each stage in the buying cycle. Which brings us to our final tip: 7. Know your Audience. Plan your Content.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Craft Content to the Buying Cycle: Stage 4, the Invested Buyer - The Content Factor , May 3, 2010 Have you ever been solicited by a company that you already do business with?

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Below are a few tips. 10 Tips For Moderating a Great Panel - Paul Gillin , September 23, 2010 This topic is a little different from my usual fare. Why is that?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

JANUARY 5, 2016

Pam Dyer shares helpful tips on optimizing use of visual content in this helpful and informative infographic. In this article, Ann Smarty shares five tips to get the most out of your SlideShare deck. The Storyteller by Content Magazine. Reaching your ideal customer in all phases of the buying cycle is crucial.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Hubspot

DECEMBER 16, 2013

5 Tips to Create Compelling Content. These are the top areas where enterprises often struggle in the area of integration: Brand experience -- How companies effectively portray themselves across channels, partners, experiences, and buying cycles. 4 Tips to Achieve Marketing Integration. 5 Tips to Create More Content.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Single Grain

MARCH 25, 2020

The cliffhanger is one of the most effective headlines and you’ve probably seen it in popular fashion and lifestyle magazines. Consider how long your buying cycle is. Are you going to improve your email campaigns or establish more credibility with our pro tips? The Cliffhanger. Ramit Sethi does this with all his courses.

Conversion Rate 126

Conversion Rate Conversion Landing Pages Work Management 126

Ambal's Amusings

NOVEMBER 23, 2010

Jonathan Kantor's Tip. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Stephanie Tilton's Tip. Ideally you’ve mapped your prospects’ information needs and content preferences to their buying process.

Paper 100

Paper Work Management Marketing Management SME 100

SnapApp

DECEMBER 14, 2016

There could be a strong opportunity to break through the clutter with a consistent, valuable print magazine. Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. It’s a trick newspapers and magazines discovered long ago. Consistently wins.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62