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What Is a Whitepaper? [FAQs]

Hubspot

Also, p eople who choose to download whitepapers often are further into the customer buying cycle. With that in mind, here are two use cases for a whitepaper: A Technical Case Study. It's been said that case studies, like ebooks, are very different from whitepapers. A Reference Guide.

FAQ 101
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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

Marketing can use these insights to develop content in the form of a FAQ page, manuals, white papers, blog posts, or other content you can easily share to advance deals. Prospects love this, as research reveals that 87 percent of buyers select a vendor who provided them with relevant pieces of content at each stage of the buying process.

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B2B Intent Data – A Marketer’s Guide

Binary Demand

According to a recent study, a marketers’ primary challenge in utilizing B2B intent data is ensuring its quality, closely followed by the difficulty of translating intent data into actionable insights. FAQs on B2B Intent Data Q.What is buyer intent data? You need the best quality B2B intent data for the best outcome.

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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

But, studies show that 50% of B2B buyers are more likely to make a purchase if they connect emotionally to the brand ( source ). Shorten your sales cycle. The B2B buyer’s journey is long and complex compared to the B2C buying cycle. In B2B deals, the buying committee consists of multiple stakeholders.

B2B 154
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Include video content in your buyers’ journey

Biznology

In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” The study proved how powerful video content marketing is to core marketing objectives. Including video content into your buyers’ journey will build business value at every stage of the buying cycle. Two of the stats revealed.

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Content Marketing and Database Marketing for Building Product Marketers

Navigate the Channel

According to a recent study by Forrester Research, Inc., Sources and Additional Articles Automation is Crucial for B2B Building Products Marketers How Building Product Marketers can Define their Customers in 6 Steps Measurement is key to Building Product Marketing Strategy FAQs What is content marketing?

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Must-Knows for Building Your 2017 Content Marketing Budget

Kapost

Uncover FAQs that jam up your sales process. Chart out your customers’ buy-cycles. A customer buy-cycle is more like a treasure map than a linear marketing funnel. When interviewing customers for case studies, interview them for blog posts too. Why do potential customers drop off?