Valasys

JULY 17, 2020

The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. Consider weaving your content strategy around your participation in events, conferences, or something as small as participating in extracurriculars. Create SEO-friendly Content.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

PureB2B

MAY 30, 2022

Inbound Sales Prospecting with Blogging, Whitepapers, & Webinars. These are content asset-based methods that help attract qualified leads to your business and into your pipeline in a value exchange. For example, creating high-quality blog posts, whitepapers, or webinars are great ways to engage with decision-makers.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

Vidyard

MAY 5, 2017

Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Determine what your video content will accomplish (and for whom). Entertaining?

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Valasys

JULY 14, 2020

You need to understand and prioritize their pain-points and preferences at each stage of their buying cycles. You can use a sales funnel tool to customize your website pages, form, or webinars according to your requirements in no time. Bridges the Gap Between the Content Strategy of Marketing and Sales.

Top of Funnel 78

Top of Funnel Marketing Funnels Enterprise Management Work Management 78

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. Leveraging Targeted Content Strategy.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. According to Ann Handley, Digital marketing & content expert at MarketingProfs, B2B marketers need to make their customers the hero of their stories.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

NuSpark Consulting

SEPTEMBER 9, 2012

Targeting options: • Display keywords : By uploading a list of keywords, Google will attempt to place ads throughout the network where content matches those keywords, so the more specific the better. The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . This category includes remarketing lists.

Display 100

Display Advertisements Advertising Lead Ranking 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. How video engages prospects throughout the buying cycle. Leverage social media.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 24, 2010

I didn’t have the time to go through the content but it seems like this is a hot topic right now. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. This was second only to downloading product data sheets.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

They forgot to first set a strategy that carefully targets prospects with relevant messaging. For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Adobe Experience Cloud Blog

MARCH 26, 2014

If I’d truly listened to those cues, I would have noticed that a flapping motion of his hand meant he clearly wanted to watch butterfly videos on YouTube ( obviously , Dad). Or are they more likely to watch a webinar and do research on their own? Are they viewing your content on their mobile phones predominantly? Be Persistent.

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Content Standard

SEPTEMBER 14, 2017

This puts enterprise scale companies in a tight spot: Do they continue to scale their content marketing departments and overhead at the same clip as their audience growth, or dial back on brand marketing, focus on sales, and hope for the best? So what would it look like to have agents help your brand earn trust through content marketing?

Paid Search Agency 42

Paid Search Agency Personalization Companies Brand Identity 42

Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 11, 2010

Wait a minute, isn’t that what Content or Inbound marketing is all about? IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. This white paper aims to change that perception of them.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

NOVEMBER 16, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. Here’s how I see the impact of the changes: Industrial buyers are using more and more online resources for initiating and going deeper into the industrial buy cycle.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JANUARY 26, 2010

This trend towards lower-cost content marketing is likely to continue well into 2010. Create fresh content: Don’t copy-paste static brochureware text and put it on your website. Nothing will turn off your prospects more than outdated and stale content. Search engines love sites with constantly changing fresh content.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Adobe Experience Cloud Blog

JANUARY 6, 2009

To help you design your lead nurturing processes, we’ve made our recent webinar, Getting Started with Lead Nurturing (click to play) , available on-demand and without registration. In this webinar, we shared some key tips to effective lead nurturing: Make it valuable — to them, not just you. Match your content to buyer profiles.

Lead Nurturing 48

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Leads 48

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many off site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

MARCH 21, 2011

Target the content and tags of each product/service page of your site to a specific set of related keyword phrases–pay special attention to Title tags as Google and Bing/Yahoo display the Title tags in the search engine results pages. Does the order of the content reflect the importance you intended things to have?

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40