The Internet has driven dramatic changes in business buying behavior.  Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. In Business buying processes are getting longer, and—most important—involving more parties than ever before.  The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. Image via Wikipedia. MORE >>

Does your content bore your audience to death? You may be surprised  if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. Good content educates, entertains or even amazes your audience because it starts with a focus on them, not you. And while Content Marketing may be the latest buzzword in marketing, it has been around “since cave paintings.” This is according to Content Marketing Institute founder and author Joe Pulizzi (@ juntajoe ). MORE >>

Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. can’t tell you how many marketers have approached me regarding their “content curation strategy” for 2012. Content Curation is NOT a Strategy. still use Rohit Bhargava’s 2009 definition of a content curator : Someone whose job it is  not to create more content , but to  make sense of all the content that others are creating. Your 2012 Checklist. MORE >>

by Maria Pergolino As customers receive more and more and more and more email from companies like yours, it’s more and more and more important than ever to make sure that your message is hyper-relevant. By not only creating compelling content, but also by making sure that this content is sent to the right audience. But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. So how do you make sure every email delivers a relevant message when you’ve got multiple going out each week? MORE >>

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. can sense the confusion in the room or over the phone when I tell them that creating engaging digital content is much more than copywriting. Creating digital content is neither easy nor quick. Myths and truths about digital content. Myth: Content for digital marketing is the text on your Website or blog. Myth: Nobody reads all that content. Variety of digital content is the key here. MORE >>