Single Grain

MAY 5, 2023

While Facebook advertising can convert serious leads, creating a strategy can be daunting (and expensive) for a novice. But reading a Facebook Ads e-commerce case study is a little-known way to create a winning strategy the first time. After all, the young generation isn’t on Facebook anymore, right?

Case Study 52

Case Study Case Studies ROAS Cost Per Thousand 52

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Publishing case studies help you emerge as Subject-Matter-Experts (SMEs) in your niche.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Webbiquity

APRIL 10, 2018

Simplifying and personalizing the buying process is now the key differentiator. It’s not your imagination: B2B buying cycles are getting longer and more complex. And case studies are the type of content technical professionals value most. 11: 17 Stellar Stats and Facts for Facebook Fans. #12:

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

PureB2B

MAY 30, 2022

Downloads (whitepapers, case studies, eBooks). How many times have you been served an ad on Facebook, Google or LinkedIn that manages to reach you at exactly the right time? Most B2B buyers are already 57% of the way through the buying cycle by the time they reach out to a company for more information.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

NuSpark Consulting

OCTOBER 24, 2011

Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. In complex B2B sales, people still buy from people.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. “MarketingSherpa provides B2B and consumer marketing professionals practical Case Studies, research and training on email, demand gen, search, social and more.” Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Valasys

DECEMBER 18, 2019

The well-researched articles in the blog can be B2B marketers’ ultimate guide to optimizing their content strategy including the blog posts, blog posts, and original pieces of research, case studies & much more. It helps B2B clients connect with their customers & expedites their buying cycles.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Buffer

MARCH 4, 2019

Feel free to jump around and explore the 7 ways to improve your Facebook retargeting campaigns: Retargeting Overview. Tip #5: Utilize Dynamic Creative Ads on Facebook. But if you’re not careful, you can actually damage conversion rates by ignoring the buy cycle. Tip #5: Utilize Dynamic Creative Ads on Facebook.

Top of Funnel 75

Top of Funnel Paid Search Agency Ad Frequency Ads 75

KoMarketing Associates

JULY 12, 2018

Prospects that have gotten that far in the buying cycle are likely to be extremely interested in the product and want to see how it can work for them specifically. This love for the product can help marketers offer better customer service, engagement, and listening to users on a variety of platforms, from Facebook to Quora.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

NuSpark Consulting

OCTOBER 13, 2015

Were you compelled to buy, or did it lead you deeper into more of their content? Did you find case studies or look for reviews? We tend to forget that people make buying decisions on emotion, rather than logic. And what ancillary information was also out there that had an influence on your decision?

Ideal Customer Profiles 100

Ideal Customer Profiles Social Media Buying Cycle Lead Scoring 100

Engagio

MAY 29, 2017

Instead, ABM advertising waits for the contacts in your chosen accounts to visit a page, and then serves an ad that’s relevant to their situation and their stage in the buying cycle. Custom Audiences on Facebook and Tailored Audiences on Twitter ). Mini-Case: They liked it so much they bought the company.

Account Based Marketing 59

Account Based Marketing Budget Programs Advertising Agencies ABM 59

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

QuanticMind

FEBRUARY 14, 2019

Are they using Facebook ? Every time you publish a fresh blog post, white paper, or case study, you’re showing your leads and potential customers how much you know about your space, the everyday challenges they face, and how obstacles can be overcome. Most definitely. Is LinkedIn likely to be open on their browsers?

Social Media 40

Social Media Conversion Media Marketing Budget 40

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Write case studies, eBooks, white papers, etc. that advance the buying cycle: Founding member @ savvy_b2b blog. New York, NY. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

SnapApp

MAY 7, 2018

Case studies with compelling statistics and super-relevant, industry-specific scenarios. . AdEspresso used facebook ads to retarget people who had already visited the website. The goal is to get some kind of input from the lead which indicates their current stage in the buying cycle. Example: AdEspresso. .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

LEADership

NOVEMBER 1, 2013

Case studies – 73%. The top four include: LinkedIn (91%), Twitter (85%), Facebook (81%) and YouTube (73%). Content marketing is segmented by these methods, according to 95% of marketers in the Institute study: Trends relating to their trade – 65%. The buying cycle – 43%. Social media – 87%. Blogs – 76%.

Trends 40

Trends Planning Content Marketing Case Studies 40

Tomorrow People

MARCH 21, 2012

If you link your website up with social media platforms such as Facebook, LinkedIn and Twitter, you can publish the same content to them - increasing your profile and the opportunity to reach even more potential customers. Because your website and your connected content need to meet your visitors at their particular stage of the buying cycle.

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

APRIL 22, 2010

You can buy the book from Amazon and visit his site at www.distributiontrap.com. I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

SnapApp

MAY 7, 2018

Case studies with compelling statistics and super-relevant, industry-specific scenarios. AdEspresso used facebook ads to retarget people who had already visited the website. The goal is to get some kind of input from the lead which indicates their current stage in the buying cycle. Example: AdEspresso.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

The ABM Agency

JANUARY 15, 2021

Do you want to speed up your average buying cycle? Paid Social (primarily LinkedIn, Facebook, and Instagram): There’s a lot of hype behind paid social media as it’s the most visible paid channel among those not in the marketing weeds. Before any money can be spent, you have to determine your strategy, goals, and initial KPIs.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Industrial Marketing Today

JULY 29, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JANUARY 26, 2010

The bottom line is for your content to engage your prospects and customers at every stage of the buying cycle. Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril. Use case studies to demonstrate tangible results.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Valasys

SEPTEMBER 10, 2019

Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. I have even read statistics where Facebook is now drawing more visitors than Google.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Vidyard

OCTOBER 16, 2013

A video library lets you carefully present content you’ve mapped to the buying cycle and control the content journey that your leads navigate through. More detailed demos, client testimonials, case studies and videos showcasing your values are all part of the strategy at this point.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Valasys

MARCH 5, 2020

Also, creating evergreen content & seasonal analysis & case studies both will be important for marketers. Create thoughtful & in-depth content as well as the content articulated to each of the respective stages of the customers in their buying cycles.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. With a just a few pieces of quality content you can make a big impression by promoting the content through Google, LinkedIn, Facebook, Twitter, and other social channels. Repurpose —Think big.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Biznology

FEBRUARY 23, 2015

Here are 15 B2B case studies. Use specific content solutions to impact different stages of the buying cycle. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. Content marketing is more important to B2B businesses. Like this post?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Marketing Insider Group

JUNE 30, 2020

Take advantage of any social platform that makes sense (Facebook, Instagram, Snapchat, Twitter, Pinterest, or, if you conduct business internationally, social platforms that are popular in the countries in which you do business). Case Studies. If you want to show off your experience, case studies are a great way to do it.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362